XploraBG

I am the Creative Lead of SOF Connect

Operating the biggest international airport in Bulgaria

Referral

6-10 Employees

We engaged Xplora as our strategic digital marketing partner for Sofia Airport, and the scope of work covered the full cycle of planning, creating, and executing high-impact digital campaigns. Their team supported us with comprehensive campaign strategy, content creation, performance marketing, and end-to-end management across Meta, Google, and multiple digital touchpoints.

Our collaboration with Xplora delivered clear, measurable results across all major performance indicators. Each campaign they executed for Sofia Airport showed significant improvement in both reach and efficiency. We consistently achieved lower cost-per-result compared to industry benchmarks, alongside higher engagement, stronger conversion rates, and improved audience retention across platforms.

Xplora demonstrated outstanding project management throughout our collaboration. They consistently delivered all materials, campaign assets, and reports on time — often ahead of schedule — even when we had tight deadlines or last-minute changes. Their workflow was highly organized, transparent, and easy to follow, with clear communication at every step.

What impressed me most about Xplora was the level of support they provided — it was truly on another level. Their team wasn’t just executing tasks; they were fully engaged, proactive, and deeply invested in our success. They consistently came up with fresh ideas, strategic insights, and solutions before we even had the chance to request them.

Xplora delivered exceptional work, and our overall experience was truly outstanding. The only suggestion for improvement — in order for them to continue being the best — is to keep expanding their capabilities in areas like short-form video content and creative formats tailored specifically for fast-moving digital environments like airports. This would make their already strong offering even more powerful.

I am the Marketing specialist of Compass Ltd.

"Kompas" is a manufacturer of sterilized meat and fish canned products.

2-5 Employees

For the Compass brand, Xplora BG develops product content - posts, short videos and reels, as well as performs their advertising management.

Thanks to the quality content created by Xplora BG, we were able to build stronger brand loyalty and sustainable user habits. The publications reach a wide audience with a high level of engagement. As a result, we increased the recognition and presence of the Compass brand.

We work directly with the project manager and copywriter, which guarantees fast, clear and effective communication. We have built an excellent work organization with short feedback deadlines and a high level of coordination.

Email or Messaging App

We were impressed by the quality of the content they created, and once we started working with them, their professional attitude, and good guidelines for brand development.

We communicate any brand development needs directly to the Explora team.

I am the Director of Operations of KEY EVENTS & COMMUNICATION

We are KEY GROUP — a company of three agencies: KEY Events & Communication, KEY Academy, and KEY Studio. We provide full-service communications, event management, influencer marketing, and a professional studio for the production of all types of content.

2-5 Employees

As part of the overall marketing and communication strategy to promote our film project, we implemented Display (GDN) and Video (YouTube) campaigns to expand audience reach and reinforce key messages. The results, relative to the allocated budget, were extremely strong and highly satisfactory, adding significant value to the project’s overall success and execution.

We achieved very strong results in terms of audience awareness and direct box office performance.

Working with the project manager was flawless - communication was smooth, there was a clear understanding of our needs and goals, coordination was quick, solutions were provided promptly, and implementation was efficient.

We value their high professionalism, personal approach, and impeccable communication, and above all, the trust they build. A truly loyal partner in every project.

Our only recommendation is to continue working with the same motivation, inspiration, and unwavering professionalism.

I’m the country HR manager of Kalmar Bulgaria EOOD, a business services company. Our global company provide sustainable material handling equipment and services for critical supply chains worldwide, focusing on electrification, automation, and digitalization to help customers improve safety, productivity, and sustainability.

We needed help with employer branding.

XploraBG has helped us build and execute an employer branding annual plan in compliance with our global EVP strategy. The team has also created social media content and monitored the results on those platforms. Regarding content, XploraBG has created job ads, employee experience posts, and company culture-related posts for Facebook, Instagram, and LinkedIn.

We’ve worked with 2–5 teammates from XploraBG.

We found XploraBG on Clutch. We chose them because they had high ratings, were close to our geographic location, had pricing that fit our budget, offered good value for the cost, were referred to me, and had company values aligned with ours.

We started working together in February 2025, and the engagement is ongoing.

Thanks to XploraBG's work, we've seen an increase in impressions and clicks. For example, our Instagram views have increased by 18.8K, and our reach has increased by 11.1K and our Facebook impressions have increased by 123.6K, and our reach has increased by 53.5K.

XploraBG has a great level of ownership of the activities and delivers them on time and with very good quality. We communicate via virtual meetings, emails, and messaging apps.

XploraBG's communication is very good, and they understand our needs and propose respective activities.

I can't think of anything for XploraBG to improve.

I’m the communications and regulations manager at Ecopack Bulgaria, a packaging recovery organisation. We manage systems for separate collection, sorting, and recycling of packaging waste in Bulgaria, serving over 2.5 million people and helping implement national goals for recycling and sustainable development.

We needed help maximizing our reach and engagement on Facebook and Instagram to raise awareness and trust in recycling in Bulgaria.

XploraBG creates and manages content for both social networks, moderates comments, creates campaigns, and optimizes our ad account. The team creates static and dynamic visuals, including posts, stories, reels, and carousels, and generally all forms of content we agree are good for our brand.

We work with 2–5 teammates from XploraBG.

Someone referred XploraBG to us. We chose them over other options because they had high ratings, good value for cost, and company values aligned with ours.

We’ve spent around $130,000.

We started working with XploraBG in February 2021, and our engagement is ongoing.

XploraBG has doubled our reach within the first two years. We’ve also seen a 20% increase in Facebook engagement, a 47% increase in Instagram reach, a 93% increase in link clicks, and a 50% increase in profile visits.

XploraBG delivers on time and has excellent project management. We communicate via virtual meetings, emails, and messaging apps.

We’re impressed by XploraBG’s organisation skills and proactivity.

XploraBG could provide a more in-depth and honest analysis of our weaknesses so we can shift our focus if needed in terms of engaging content.