Watson Creative

I am the President and CEO of Nike

NIKE, Inc. is a purpose-driven organization energized by a shared commitment to move the world forward through the power of sport.

Online Search

11-15

In addition to designing our website and our marketing materials for sponsors, advertisers, and social media, Watson Creative also created a new brand guide that includes logos, fonts, and color schemes.We initially shared our vision and goals and how we wanted to relate to our other events. Watson Creative came back with various logo ideas. Then, they went through the steps to refine their ideas until they came up with what we requested. We didn’t need to engage them for social media managing because we’d already gotten everything taken care of and trademarked.The website is for the NAI 15s event; they’re doing a house brand approach. The next project for Watson Creative will be the rebrand of our corporate site, but we’re currently focusing on the event site.

We know our content isn't driving the traffic; it's their template's look and feel. We track all of our website and social media traffic, and every time Watson Creative does a refresh, the tournament site's traffic will quickly increase by 40%–60%. Watson Creative creates the templates we use to put images in there dynamically, and we get good feedback on it. Overall, people like our website and social media.

We've established timelines.They only made one mistake, which we caused by making a stylistic alteration rather late in the process. But they stuck to the schedule after we made the adjustment. In the end, Watson Creative's adherence to a procedure is what makes them adept at project management.We discuss deliverables on weekly Zoom calls as a means of communication. They display to us the most recent deliverables together with any supplementary data. ClickUp is also used internally by them; we receive URLs to view particular images and approve content.

In-Person Meeting

They strongly desired to assist us in creating the greatest venue for the competition. Nobody makes a living off of tournaments, so there isn't much demand. Still, Watson Creative spends more time ensuring everything is done right. They do their jobs really well.

It's wonderful that they are enthusiastic about the project and will deliver a product that meets our expectations. However, on occasion, this has resulted in scope creep and a more difficult project than anticipated. It would have been really beneficial if you could have told when scope creep was occurring.

I am the Director of Development of Oregon Zoo Foundation

The zoo provides comprehensive care for the animals. Donations from individuals and organizations elevate that care giving the zoo’s veterinarians, keepers and wildlife experts the resources they need where they’re needed most.

2-7

Watson Creative led a complete rebrand of the Oregon Zoo Foundation, from strategic groundwork through campaign execution. They helped us clarify our purpose and audience, align our internal teams, and build a visual and verbal identity that resonated across platforms.They supported us through capital campaign strategy, storytelling development, donor engagement assets, and internal rollout planning. The creative work spanned digital and print materials, websites, fundraising campaigns, videos, local activations, and more.Beyond the creative, Watson led stakeholder interviews, facilitated qualitative and quantitative research, and helped us measure the emotional and financial ROI of our communications. Their work allowed us to build a more confident and compelling presence that reflects our values and the urgency of our mission.

Our donations increased by 31%, and we saw a 28% rise in donor engagement. The clarity of the new brand helped us better communicate the why behind giving and that has translated directly into support. Internally, we’re aligned in ways we weren’t before, and externally, our message is landing more powerfully.Our campaigns now carry emotional weight, clarity of purpose, and a sense of collective progress. That’s helped us connect with the community in a much more meaningful way.

Watson’s process was collaborative, proactive, and smooth from start to finish. We had regular check-ins, clear milestones, and strong communication. They navigated shifting timelines and internal feedback cycles with patience and professionalism.

Watson brought an incredible mix of heart and structure. They understood the emotional dimension of our work animal care, conservation, community and translated that into a brand that motivates action. They helped us build a platform that will serve the organization for years to come.

We would have appreciated a few more visual mockups early on to guide internal discussions. But overall, the process was incredibly well managed and the outcome exceeded expectations.

I am the VP Strategy & Performance of Kaiser Permanente Northwest

Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of the leading health care providers and nonprofit health plans in the United States.

5-9

Watson Creative became an extension of our internal team. They led brand refinement and campaign development across multiple fronts public health, dental, insurance, and recruitment. That included visual identity systems, key messaging, digital and traditional campaigns, patient outreach, and thought leadership content.They also supported us in developing websites, radio and video spots, internal communication tools, and recruitment marketing that could scale across roles, locations, and cultural nuances. Their ability to pivot between brand elevation and direct response campaigns was exactly what we needed.

Since launching the rebrand and new campaigns, we’ve seen a meaningful lift in both patient engagement and recruitment interest. Our website traffic increased by more than 60%, and our recruitment pipeline for key roles especially in nursing and specialty care has improved in both volume and quality.

Project management has been clear, professional, and consistent. We receive monthly updates outlining progress, performance, and upcoming work. They’re flexible when needed but always anchored to strategy and timelines. Their communication is responsive and human no fluff, just thoughtful collaboration.

Watson understands healthcare. But more than that, they understand how to balance mission with messaging. They never lost sight of the people we serve or the complexity of our system. Whether it was a recruitment ad, a landing page, or a community campaign, their work was grounded in empathy and results.

Turnaround time on a few digital updates took a little longer than expected, but overall timelines remained intact, and the quality never slipped. We appreciated their honesty when adjustments were needed.

I am the Capital Markets Analyst of Aspen Capital

Aspen Capital is a private equity firm based in Portland, OR. We utilize data and technology to enhance business insight, propel growth, transform our investment strategies and business operations, and execute industry leading deals.

7-12

Watson led the entire branding process from research through rollout. They began with deep discovery work, combining interviews, surveys, and competitive research to understand both the internal culture and external perception of the two companies. That foundation informed everything that followed.They developed a full visual identity: logo, color systems, typography, and brand guidelines. But they also went beyond design. They helped us define our mission, vision, values, and behaviors ensuring the brand wasn’t just seen, but lived.Watson also supported the internal launch of the brand across more than 6,500 employees. From immersive workshops to ambassador training, they helped our teams internalize the brand and make it their own.

The internal response has been incredibly positive teams feel seen, heard, and excited about the new direction. We’ve also received strong external feedback from customers, partners, and our communities. The brand has helped position us not just as a continuation of what we were, but as a forward looking, unified organization.We even won an industry award for best visual identity in the financial sector, which speaks to the level of thought and quality behind the work. While the campaign is still running, early results suggest the brand is gaining meaningful traction.

Project management was a strong point. Weekly check ins kept things moving, and timelines and budgets were consistently on track. Their team was proactive, responsive, and clear about expectations. Everything from workshops to final asset delivery was handled seamlessly, even in a fully remote environment.

Watson understands the dual nature of branding both analytical and emotional. They brought strategic thinking and creative clarity in equal measure. They know how to lead, but also how to listen. That made them true partners in this process.

Nothing stands out. It was a smooth engagement from beginning to end, and we’d work with them again in a heartbeat.

I am the VP of Acquisitions of Urban Development + Partners

I am the VP of Acquisitions at Urban Development Partners, Urban Development + Partners has raised the bar for green building practices, community focused investing, and customer service.

6-10 Employees

Watson Creative led the entire creative and strategic process. They started with brand research and naming strategy, ultimately landing on “Luella” a name inspired by the first woman elected to Sacramento’s City Council. That name set the tone for everything that followed.From there, Watson developed the full brand identity, messaging, and creative direction across all mediums environmental graphics, signage, murals, interior storytelling, a robust campaign rollout, photo and video production, and a beautifully designed website.They also consulted on interior design direction and experiential elements, ensuring every touchpoint aligned with the brand’s vision of progress, empowerment, and place.

Watson brought a unique ability to integrate storytelling, place based branding, and real estate marketing into a seamless experience. They listened carefully, translated our goals into meaningful creative, and pushed our thinking in ways that elevated the final product. It’s rare to find a team that can stretch across so many disciplines without losing quality or heart.

Excellent. The team was organized, transparent, and proactive at every stage. Regular updates, clear schedules, and thoughtful feedback loops kept us on track even when internal decision-making stretched timelines. Their flexibility was key to keeping momentum while still honoring the integrity of the work.

Luella has generated strong awareness and interest in the market both among prospective tenants and the broader Sacramento community. The name and brand have become conversation starters. The mural by Franceska Gamez, developed in coordination with the brand story, is a landmark in its own right.Internally, our team feels aligned and excited about what we’ve built. The materials have made it easier to connect with partners, promote the building, and offer a cohesive, elevated experience for residents. We’ve positioned Luella not just as a place to live, but as part of a larger civic and cultural story.

None that come to mind. They delivered at a high level across every channel. It was a true partnership.