Watson Creative

I am the CEO of InVivo Biosystems

InVivo Biosystems accelerates drug discovery for neurological, metabolic, and rare monogenic diseases through its premier proprietary platform, RapidGen. By harnessing cutting edge omics data and multiplexed CRISPR technology, the RapidGen platform streamlines target identification and enables multimodal therapeutic screening with precision.

Online Search

7-10

Watson led the full branding effort from research through rollout. They began with a competitive analysis, looking at how sustainability is positioned across similar industries. Then, they conducted internal interviews, advisory council meetings, and focus groups to get a clear read on what mattered most to our organization.From there, Watson developed a complete visual and verbal identity for the sustainability platform logo systems, color palette, templates, graphic language, and brand voice. They introduced seven brand pillars and helped us refine, trademark, and validate them across internal teams.In addition to messaging guides and a brand story, they provided a governance model to help our business units stay aligned. They also facilitated training for our internal brand ambassadors to carry the work forward, ensuring it sticks long after the initial launch.

While the external launch is still forthcoming, the internal impact has been significant. This project helped unify multiple teams under a shared framework, and gave us tools to communicate our sustainability priorities with confidence. The clarity and consistency of the work will make a difference as we expand externally.We’ve done branding projects before but this one felt especially thoughtful, pragmatic, and aligned with how our organization works.

Their project management was strong across the board. They kept us on schedule, adapted to leadership needs, and used collaborative tools that worked well with our internal systems. Despite the size and complexity of the organization, they remained steady and organized.

Watson made a complex process feel manageable. Their team was solution oriented, responsive, and grounded in real world experience. Their creative work was strong, but more importantly, it was right for our business and our audience. They balanced structure with flexibility something that’s often hard to find.

The only minor issue was timing. We probably entered the messaging phase a little early, and some refinements were needed later on. But with a project this layered, that was almost inevitable.

I am the Founder & CEO of Capstack Technologies

I am the CEO anf Founder of Capstack Technologies a redefining banking first integrated operating system for banks enabling cooperation across banks and other financial services institutions in order to drive profitability and asset diversification.

Online Search

10-13

Watson Creative led us through a full brand strategy and launch. That included messaging, visual identity, content creation, website design, UI/UX, and creative campaigns. They helped clarify our voice, align our mission, and build assets that communicated both strength and forward momentum.Their team also helped develop investor decks, social assets, and tools for outreach that were grounded in strategy but flexible enough to adapt as we scaled. Their digital work emphasized usability, collaboration, and security all critical features for our banking partners. From big picture positioning to the smallest design decisions, they were fully engaged.

The response has been overwhelmingly positive. The brand has helped position CapStack as a credible and forward thinking solution in a traditionally conservative space. We’ve gained traction with key institutional partners, and the clarity of our messaging has been a significant factor in our growth.Watson helped us translate a bold idea into a brand that people trust and that has made all the difference.

Their process is clear, efficient, and well structured. We had weekly check ins, detailed updates, and full transparency throughout the engagement. They moved quickly when needed but never sacrificed quality. Their communication style is direct and honest, which we appreciated.

Watson brings a rare mix of strategy, design, and business acumen. They don’t just create things that look good they create things that work. Their team knows how to listen, align, and execute at a high level. That’s why we’ll continue working with them.

No real concerns. They’ve been thoughtful, reliable, and consistently on point across a range of needs.

I am the Marketing Manager of ESCO Group LLC

We specialise on developing and manufacturing of engineered wear parts and replacement products used in mining, construction, and industrial applications.

6-7

Watson came on board as our strategic and creative partner for the full campaign lifecycle. They helped us define Nexsys from the ground up—starting with brand positioning, naming strategy, and key messaging, and expanding into a full suite of global marketing assets. That included campaign identity, ads, trade show booths, sales collateral, and digital content—plus a 3D animated video that brought the product to life in a way our audiences could instantly understand.They also supported our PR strategy, social media rollout, and internal communications to help align our global sales team. This was a big lift, and Watson brought the right balance of strategic rigor and creative spark to every touchpoint

Engagement has increased significantly. On social, our new campaign content is performing 45% better than previous posts. PR outreach around trade shows saw triple the engagement of past efforts. More importantly, the brand now tells a clearer story—one that sales teams and customers alike are responding to. The campaign isn’t just visually strong—it’s strategically sound.

Watson kept the process running smoothly, even with tight timelines and shifting needs. Weekly calls kept us on track, and their documentation and communication were sharp. They’re transparent, proactive, and respectful of our time.

Matt Watson and our account lead were standouts—always calm, always clear, and always thoughtful in how they approached both strategy and execution. The design and video team also deserve credit for turning complex technical ideas into compelling creative work.

No complaints. They've been collaborative, responsive, and invested in our success from day one.

I am the Owner & CEO of Eagle Creek

Eagle Creek has been committed to equipping travelers with the most responsibly-designed, durably-built, functionally superior adventure travel bags, luggage, packs, organizers, and gear.

11-15

Website redesign:

Project was always on time, if not ahead of time. Watson Creative were super easy to work with! They employ people who clearly enjoy what they do. They were responsive, helpful, and always willing to help with additional questions. They assigned a project manager( Ana ) who you could always reach out to. It was like working with a team member, that's how good the experience was.

In-Person Meeting

I love how Watson Creative are never pushy. They are not there to upsell you (though they have tons of additional services they offer). They are there to help you solve your own digital problems. The people who work there have a great work ethic: They are reliable, trustworthy, friendly, laid back, but always professional.

No. I'm always delighted with their services, expertise, and communication.

I am the General Manager of Multnomah Athletic Club

MAC is a private not-for-profit athletic and social club located in downtown Portland, Oregon, at 18th and SW Salmon streets.

Online Search

10-14

Watson Creative was hired to help with naming and overall branding development for our startup company. Deliverables included logos and icons, graphic elements, color palette, verbal ID, as well as out-of-home, social media frames and assets, merch, and print-out goods (business cards).

The final delivery of the brand surpassed all client expectations and was measured/rated extremely high with the focus groups that it was tested on.we received above and beyond what we expected.

The whole team at Watson Creative is extremely responsive and receptive to our needs, and every single step of the process was delivered exactly on the dates that were agreed.

How well they’re able to understand their client needs, and translate them into impactfuland original designs. They have a highly streamlined process that ensures the whole creative process is cohesive, innovative, and, most importantly, impactful.

The whole process was a joy. Could not have picked better partners to work with.