Velove Branding House

I am the Brand Design Specialist & Design Coordinator of Cámara de Comercio de Cali

Our company provides services aimed at supporting business growth and regional development. These include business support programs, access to economic information and research, virtual services, training, networking opportunities, and dispute resolution through conciliation and arbitration. We also offer tools and resources to help companies improve competitiveness and management.

Referral

2-5 Employees

The scope of work included the development of a comprehensive brand strategy aligned with the organization’s 2026–2036 institutional roadmap. This involved collaborative workshops to gather, analyze, and validate strategic inputs. The project also covered the refinement and evolution of the visual and verbal identity system, ensuring conceptual, technical, and strategic consistency, and defining a clear brand architecture across services and programs. Key deliverables included a complete brand book (visual and verbal identity manual) with detailed guidelines, updated graphic elements such as color systems, photographic resources, and the development of new illustration elements and morphologies. Additionally, a set of core communication assets was designed for both digital and physical applications. The project also included training sessions and ongoing support to ensure proper understanding, implementation, and adoption of the updated identity system across the organization.

The project was successfully completed within the defined scope and timeline, meeting all key milestones as planned. As a result, a clear and structured brand architecture was achieved, along with a aligned and strengthened visual and verbal identity system. The organization now has a comprehensive and documented brand manual that ensures consistency in communication and design across all areas. Additionally, internal teams received training, improving their ability to correctly apply the identity system, which increases the efficiency and consistency of current and future communications.

Velove Branding House demonstrated a structured and collaborative project management approach throughout the engagement. They consistently met the agreed timelines and delivered all key milestones on schedule. Communication was clear and proactive, allowing for efficient coordination and decision-making. The team was highly responsive to our needs, incorporating feedback in a timely manner and showing flexibility when adjustments were required. Overall, their approach ensured a smooth process and a high level of alignment with our expectations.

What stood out most was their ability to combine strategic thinking with design execution, ensuring that every decision was aligned with the organization’s long-term vision. Their deep understanding of institutional branding and their collaborative approach made the process highly effective. Additionally, their capacity to translate complex strategic inputs into a clear, structured, and scalable identity system was particularly impressive. This, combined with their long-term commitment and consistency across multiple projects, makes them a highly reliable partner.

Overall, the experience was highly positive, and the project was successfully delivered according to expectations. As a potential area for improvement, additional follow-up sessions after the implementation phase could further support internal teams in the long-term adoption of the identity system. That said, Velove Branding House was consistently responsive, adaptable, and committed throughout the process.

I am the Co-founder of Tropikux

We design high-impact digital user experiences through website design and development, and product and service design.

Referral

2-5 Employees

Velové provided us with a complete branding kit, including the logo in all editable formats and applications, as well as templates for social media posts, corporate presentations, and digital business cards.

We developed our brand identity and narrative based on the newly designed logo. We successfully launched our new website, and the logo helped us structure our service naming and design process methodology.

The team always met their deadlines. The research work they do is extensive in order to deliver a top-quality design proposal. You can tell the team lives and breathes design and loves what they do.

Their passion for design is contagious. Their culture fosters a unique co-creation environment where the client is truly heard.

We did not identify any areas for improvement in the service we received.

I’m a marketing and communications analyst at Invest Pacific, a non-profit agency that promotes and facilitates foreign direct investment in Colombia’s Valle del Cauca region. We offer free, confidential support to national and international investors.

We needed to strengthen and modernize our brand positioning through a refreshed visual identity and a more cohesive brand system. Our goal was to create greater consistency across all communications, improve how we present ourselves to investors and stakeholders, and ensure our brand better reflects the region’s value proposition as a competitive destination for business and investment.Additionally, we sought support in translating our strategy into high-quality visual communications, including key institutional materials, investment promotion initiatives, and stakeholder-facing reports.

Velove Branding House supported us across several branding, design, and strategic communication projects. The scope of work began with a refresh of our corporate identity, including the redesign of our logo and the development of a comprehensive brand book and visual identity system.Their team also created brand assets, templates, and guidelines that helped us standardize presentations, publications, marketing materials, and digital communications across the organization.Beyond corporate branding, Velove Branding House supported the creative development of visual concepts and communication assets for investment promotion initiatives and regional events, helping us showcase Cali and Valle del Cauca as a competitive destination for business and investment.Additionally, they designed our annual management report and other key institutional materials, ensuring consistency, clarity, and alignment with our overall brand strategy.

We worked with 2–5 teammates from Velove Branding House.

They were referred to me.

We worked together from March 2025–June 2025.

The most significant outcome was the successful implementation of a unified brand system across the organization. The new visual identity and brand guidelines provided greater consistency in how we present ourselves to investors, partners, stakeholders, and international audiences. As a result, we achieved a stronger and more professional brand presence across our channels and stakeholder interactions.

They demonstrated strong project management throughout the engagement. Communication was clear, timelines were well-defined, and deliverables were generally provided on schedule. The team was also responsive to feedback and flexible when adjustments were needed.

What impressed us most was Velove Branding House’s ability to translate the identity of Cali and Valle del Cauca into a modern brand narrative that resonates with a business and investment audience. They successfully captured the essence of the region without relying on traditional or folkloric representations, creating a brand system that feels authentic, professional, and globally relevant.

Looking back, one area that could have been explored further was the development of motion brand guidelines and audiovisual applications of the identity system. As video and multimedia content have become increasingly important in our communications, having a stronger “brand in motion” framework would’ve been valuable for ensuring consistency across digital channels.That said, this wasn’t a primary focus of the original scope and is something we recognized after implementation. Overall, we were very satisfied with the outcome and the partnership.

I am the Owner of Obility

Digital marketing for B2B tech companies

Online Search

2-5 Employees

Obility is an experienced ad agency with a long list of top tier clients, and our brand was starting to feel stale and out of date. We turned to Velové to modernize our brand and to build the assets that would set us up for successfully winning new business in a competitive field.

Approval of deliverables (e.g. logo, presentation template, image ad template)

Yes, Velové delivered on time and set expectatotions well. They were also quick to respond to any questions and address our change requests.

Virtual Meeting

Really enjoyed the folks who worked on the project. They delivered with professionalism and a sense of humor. They also quickly understood the route we were looking to take and adapted if that route veered off course a bit.

Would have loved to receive the updated deliverables going into the meeting to gather our thoughts prior to seeing it live.

I am the Communications Strategist of Centro Cultural Colombo Alemán

The Colombo Alemán connects people through German language and culture in Cali.

2-5 Employees

The branding project of the Colombo Alemán Cultural Center aimed to develop an identity that positioned us as both an educational and cultural institution in Cali. In this process, Velové’s guidance was essential, not only to develop a brandbook tailored to our organizational needs, but also to help us understand where our true value lies and how to express it both visually and verbally. Velové went beyond designing our visual identity; they also built the verbal identity of our brand. Some of the most valuable outcomes included, in addition to the brandbook and logo, the development of morphological guidelines, research on typography, iconography, materials for digital and print environments, as well as assets for both client-facing communication and internal organizational use.

The outcomes included a clear and consistent brand identity that increased our recognition as both a cultural and educational institution in Cali. Internally, the brandbook and verbal identity gave our team alignment and tools to communicate more effectively. Externally, the new visual system improved the quality and coherence of our digital and print communications, helping us attract greater interest from potential students and new cultural projects. These results demonstrate progress in visibility, credibility, and community engagement.

Yes, not only did the Velové's team deliver all items on time, but they were also in constant communication with our team. They coordinated key meetings throughout the development of the project and carefully reviewed each deliverable with us, ensuring that our needs were always addressed.

Cali is a warm and bustling city, in Velové we found an ally that mirrors this energy with both human and creative freshness. What impressed us most was their deep expertise and genuine passion for their craft. They are proudly detail-oriented "geeks" in the best sense of the word. Our meetings were not only about technical aspects, but also about their true commitment to understanding our cultural essence and translating it into the branding work they delivered. This combination of professionalism, curiosity, and passion made them a unique partner.

We believe there are always aspects that can be improved or refined; however, we are so satisfied with the service delivered by the Velové team that we recognize we may be strongly biased. What we can say with confidence is that we would recommend Velové to any organization that needs more than just a logo or a beautiful brochure, but rather a true understanding of the "why" and the "what for" of their own essence, something we would not have been able to discern without Velové’s guidance