Velove Branding House

I’m the CEO of Swapps, a software company. We specialize in development support, integrating applications, systems integration, and automation of web and mobile applications.

We needed help with branding. We wanted a new, fresh image for our company that represented what we do and was connected to our purpose. We wanted something that connected with people and was aligned with our strategy.

Velove Branding House provided branding services for us. One of the deliverables was a logo in different formats and backgrounds. We also received the isotype, illustrations, templates for presentations, and a guide to using the brand, along with a brand manual. Additionally, Velove Branding House created the language messages for how we communicate our brand in English and Spanish, along with all the guidelines for how to use the brand.

We worked with five teammates from Velove Branding House.

We found them through a friend’s referral who highly recommended them.

We worked together from September–November 2023.

Everyone loved the results. Finally, we connected our strategy to our brand. We felt more comfortable with this, and our clients loved it and now understood better what we do. It was also better for sales and easier to remember the brand. We increased our sales by 30% in the next year.

Velove Branding House was very well organized and already had a structure for these types of projects. Everything was organized on a Miro board. We had weekly meetings where we could see the progress and received all deliverables on time. We had virtual meetings and meetings at their office. We also communicated via email and chat.

The most impressive aspect was Velove Branding House’s process. It wasn’t only about developing something visual but something that truly connected with our purpose. It connected with our team, aligned with the strategy and the founders’ purpose, and also aligned with the trends and the customers we wanted to target.

There was nothing Velove Branding House could have done better. They were perfect.

I am the Communication Manager of Centro Cultural Colombo Americano

English teaching and cultural exchange.

Referral

2-5 Employees

Deliverables:

Acomplishment of the deadlines of the project.

In general, the deliverables were on time, except for some points related to the new brand applications that took longer than estimated. We always had a very friendly, empathetic team willing to listen and address our needs and concerns.

Email or Messaging App

The team's experience developing the project and the work done with other big companies were impressive.

Maybe improve the time of some deliverables, but in general is an excellent company for these type of projects.

I'm a founding partner of a software services company.

We were looking to redesign our brand, focusing on a specific market sector, such as private surveillance. We were looking to expand our focus to other industries as our product had expanded its features, making it attractive to other sectors through new branding that would reflect the new vision of our company.

Velove Branding House has been doing marketing and advertising for us. We had an initial diagnosis with them, and they proposed a solution for our main needs based on it. After that, we defined budgeting and scheduling.

We've worked with three members of their team, including creative specialists and their strategic team.

We met them at an entrepreneurship program; they came to us with a great proposal, a clear budget, and a plan we liked.

So far, we've spent $2,500–$3,000 with them.

We started working with them in May 2021, and the engagement is still ongoing.

We had a tight deadline because we were going to participate in a business roundtable and were looking to present this new business proposal there. They could meet that deadline, resulting in a successful participation.

They've been outstanding with project management; they're well organized and make sure that the project is successful by ensuring they meet all deadlines and emphasizing the importance of delivering from our side.

They take their time to get to know our company before designing a game plan, which is a very important added value. Also, their creative team is great.

Initially, there was some dispersion; I believe I started asking too many things at once, which didn't work well. Nonetheless, they were very patient and helped us a lot to reach a point where we could have more clarity.

Make sure you're clear about who you are as a company, and try to be precise when communicating that to them. That way, it will be easier for them to offer you the best solution for your business.

I’m the CTO and founder of WeKall, an IT company that provides end-to-end voice services to customers focusing on customer service and sales. We improve their processes with AI.

We wanted to look like an international company, so we needed help with branding and marketing.

Initially, Velove Branding House conducted research on our company; they spent time understanding our business, vision, and the specific message we want to share with our customers.

We work with seven people from their team, including a project manager.

They were hired to give a talk for a program that we were taking. When we noticed how clear they were on the concept of branding, we decided to work with them.

We’ve spent $20,000.

We started working together in October 2018, and our engagement is still ongoing.

We now have a very nice-looking logo that’s helped us attract investors and double our sales. We’ve also reduced our graphics processing time by 33%. With the new guidelines, it’s been much easier to create new pieces of advertising and marketing materials. Overall, we’re 100% satisfied with their services — in fact, they’ve exceeded our expectations.

Their project management is really good. Whenever they commit to a deadline, they always follow through. We communicate via WhatsApp and sometimes through email.

We’re impressed with their commitment to the project and our brand. Also, they make sure to provide services tailored to our needs.

We’d love to see them scale their business. For instance, they didn’t have an invoicing system, so they did the invoice by hand, which was uncommon. That actually caused a problem for us because we had a major partner who didn’t feel confident with their team due to the poor quality of the invoice.

Be completely honest and open with them.

I’m the CEO of Mambo Studio, an animation studio based in Colombia. We’re one of the largest exporters of animated content, and we work with different companies around the world, including the US, Canada, and Portugal.

We had had the same look and feel for over 6–7 years, so we needed a brand refresh. We were looking for a company that could give us an international look and could understand the market we served.

Velove designed our branding and logo, and they built our website as well. First, we had a meeting to discuss our needs. They asked us about various aspects of our business to assess our current identity, such as how our communication was and what kind of content pieces we developed for social media.

Typically, I communicated with Paulo (Creative & General Director) and Mar (Graphic Designer). They were my two main points of contact.

I didn’t want to hire a foreign company for this project; I wanted to find someone in Colombia. Thus, I started looking for different companies in Cali that could meet our demands. Then, I met Velove at an event and started following their work.

We spent about $3,000.

We started working together in June 2020, and they delivered everything in November 2020.

After our brand refresh, comparing 2019 versus 2020, we grew our exports by 300%, and the following year, 2021, we grew another 60%. This year, we’re projecting to grow another 200%, and hopefully, we will be able to reach the $1 million mark in export sales.

Velove performed very well. Initially, they were very clear about the budget and what it covered, the timeline, and the deliverables, and everything was delivered accordingly; nothing overaged their proposal.

The creative process that Velove has in place to achieve the desired result is super structured. Additionally, they understand their clients’ value proposition very well, and they know how to turn that into successful branding.

The only suggestion I would’ve made to Velove would be to highlight who the project manager was so that we could have met them. Aside from that, everything else was on point, and their work was very thoughtful.

Don’t be afraid to work with Velove, even if they’re outside your country. They have a great understanding of how international companies work, so if you’re a B2B company, they’re the ones to work with. Additionally, be as clear as you can during the briefing session and tell them what you want to achieve — they will get it done.