Spire Agency

I'm the CEO of Definian, formerly Premier International. We are a full-spectrum data partner, helping our enterprise clients unlock clarity, reduce risk, and realize business value within their data.

We needed help modernizing our 40-year-old brand's look and feel while celebrating that milestone anniversary. We wanted to drive transformative organizational and cultural shifts that align employees, clients, partners, and stakeholders with our ambitious vision for the future. Additionally, we wanted to overcome a non-descriptive brand name that had served us well for 40 years, but was primed for a refresh.

Spire Agency - Created differentiated messaging and positioning in the marketplace. - Re-named the company from Premier International to Definian to be more descriptive of what we do–defining a clear path forward for our clients and their data-based outcomes. - Designed a custom logo for the new brand name. - Overhauled the brand visual identity, including a new color palette and brand style guide. - Redesigned the website for a better user experience.

We worked with four (4) teammates from Spire Agency.

As we approached our 40-year anniversary, we knew it was time to refresh our brand to stay competitive in a crowded market. Internally and externally, we were also wrestling with being known primarily for data migration, and we needed a shift that went deeper than just colors, fonts, or a new name—it required a true cultural transformation. We created a detailed RFP outlining our needs and launched a multi-phased review process with several agencies. Ultimately, Spire stood out. Their team traveled to our Chicago office to pitch in person, which gave us a clear sense of their collaboration style and cultural alignment. We also walked away with a strong understanding of how they would approach our project and the rigor behind their process.

We spent around $170,000 with Spire.

We worked together from April–September 2025. We successfully finished the messaging and positioning platform, re-naming, logo design, visual identity and brand style guide development.

Spire Agency successfully finished our messaging and positioning platform, renaming, logo design, visual identity, and brand style guide development. We're already seeing growth in our pipeline and new conversations with different client buyers. People keep using the word "sophisticated" to describe the efforts. We're getting 3–5 comments per week from prospects and clients about how much they love our new name and brand. Internally, our team is thrilled. The new material is really resonating and helping us bring the story to life in a way that feels distinct from our first forty years. The renewed excitement and energy are so noticeable.

Spire Agency was very flexible with our scheduling needs while still keeping us aligned with key milestones. We had an ambitious timeline — kicking off in mid-March and targeting an early-September launch to coincide with our 40-year anniversary and a major industry trade show — and they helped us hit this deadline.

We felt that Spire Agency really understood our company and culture and knew how to take our direction to another level with their creative design and strategic thinking. We were most impressed by their thorough and thoughtful communication, as it allowed us to fully understand how we can best serve the process. And the team assigned to us was exceptional, especially our key project lead. She knew her stuff and how to manage this process ... but she also knew us and how to get the best from us. An agency is only as good as the people on their team, and Spire clearly has some of the best people in the industry.

Nope - no areas to improve. I highly recommend them. They're talented and awesome!

I am the Manager of Sales Analysis and Development of Mulholland

Mulholland is one of the nation’s leading industrial and environmental services companies, serving energy, construction, industrial and government customers. Mulholland offers a complete range of turn-key services: non-destructive excavation, roll-off services, solids/fluids hauling and disposal, high-pressure cleaning, and more.

2-5 Employees

Completely new website creation from design to production. Began by doing a messaging and positioning overview, then discussing how the website should be laid out and what our overall goals were, to laying in the content and forms and functions. Took what limited photography options we were able to provide and improved them and even added video to them to attain a goal of movement that we wanted for the website.

Within one month of launch, Mulholland secured a new customer that found them through the website—an account they were previously unaware of—demonstrating the site’s impact on lead generation and business growth.

Yes and I never wondered who was doing what or if they were waiting on me; we had clear communication. The photography was tough because we wanted to elevate that aspect of our site but didn't have ability to provide better material on our own so Spire responded to that need with a solution in the AI video they created.

When we had a goal that we couldn't achieve on our own, Spire Agency stepped in with a solution we'd never thought of and allowed us to achieve one of the main goals of our website. Notably without even being asked, we were perplexed.

NA

I am the Marketing Communications Director of an electronics components company.

A global authorized distributor of semiconductors and electronic components that specializes in the rapid introduction of the newest products and technologies.

Online Search

6-10 Employees

We brought the Spire Agency on board to strengthen what the technology series already represented: forward-thinking multimedia content that inspires technology innovators everywhere. Our challenge was to keep that momentum going with new storytelling ideas while elevating our leadership position across the design engineering community. We selected Spire as our partner because of their expertise in the B2B space,coupled with the ability to translate those messages in creative, commanding marketing campaigns.

The program has continued to deliver strong engagement metrics. Subscribers have increased; social media engagement has gone up. Podcast listeners have also substantially increased. As well, the program has earned several awards since our collaboration with Spire - notably 10 Telly awards in the last 2 years for videos.

The program is multi-faceted and highly involved, with content including technical articles, case studies, infographics, market research, podcasts and video. Plus translations, social media posts and promotions. In short: it's a beast. As the agency of record, we ask a lot of Spire and they deliver. They are supremely organized, proactive, and responsive; with several waves of deadlines and countless moving pieces. They’re highly collaborative - keeping complex scheduling and multiple levels of deliverables on schedule and ensuring creative excellence every step of the way.

Many creative companies have beautiful portfolios. And Spire's is certainly stunning. But what impresses me the most is that this agency is the total package. Their work reflects not just artistic skill but genuine strategic intelligence. They approach every challenge with thoughtfulness and intention, connecting marketing and business goals, audience insights, and technical topics into a cohesive vision. They think deeply, plan strategically, and execute with purpose. The result is work that goes beyond mere aesthetics. This agency is exceptional; it’s smart, relevant, and continually sets new benchmarks for innovation.

Spire has been a strong, reliable partner. We highly recommend.

I am an executive of ISR Plano

ISR Plano teaches life-saving self-rescue swim skills to infants and young children, equipping them with the confidence and ability to survive in the water.

Referral

Close to my geographic location

6-10 Employees

Spire Agency delivered a stellar branding experience, creating multiple logo variations for ISR Plano to ensure versatility across web, social, and print mediums. They crafted a unique and professional website, meticulously attentive to my vision and our brand values, transforming my ideas into a cohesive digital presence. Their communication was outstanding, consistently providing insights and enhancements that elevated the brand. Additionally, Spire’s SEO expertise resulted in top-three Google search rankings on launch day, and we achieved the #1 spot within days, a testament to their strategic precision and technical skill.

The results from our collaboration with Spire Agency were phenomenal. In our first year, ISR Plano saw a full client schedule and a waitlist extending into year two. Spire’s branding and website design were instrumental in streamlining client inquiries; most new clients found answers directly on our site or social media, booking without the need for back-and-forth emails. This efficiency saved invaluable time, allowing us to focus on core business needs. Thanks to Spire, we’re entering our second year with a waitlist—a true testament to their impact.

Spire’s project management was exceptional, especially given our tight timeline to go from concept to fully operational. They consistently exceeded expectations, delivering a ready-to-launch website ahead of schedule. Their responsiveness was remarkable—emails were answered within the hour, and the team was always available for calls to address any questions. Their streamlined onboarding process was impressive; they collected all necessary details upfront, minimizing back-and-forth communication. This allowed me to confidently step back, knowing they had every aspect of the project under control.

What impressed me most about Spire Agency was their unwavering attention to detail and dedication to client satisfaction. The owners were directly involved, participating in meetings and actively overseeing our project, which demonstrated their pride and commitment. Their quick response times and proactive communication made every interaction seamless. It was clear that they genuinely care about their clients' success and approach each project with a passion for excellence. Spire’s personalized approach and hands-on involvement set them apart from other agencies, making the experience truly unique and rewarding.

No.

I'm the executive director at a private foundation. We make grants to nonprofits mainly to build or renovate buildings.

We wanted to design a special logo and create a coffee table book for our foundation's 75 anniversary. We wanted the book to include the story of our founders.

We didn't have our history organized and had boxes of newspaper clippings and photos. We first defined what we wanted to achieve, and Spire Agency reviewed our materials. The team met our foundation's family members in person and toured their ranch. After that, Spire Agency hired a writer who conducted interviews to write our foundation's history. Spire Agency wrote, designed, and published 750 copies of our book. The team also designed our 75-anniversary logo. The team provided several ideas and helped us tap into how to assess the logo design.

I worked with around five teammates from Spire Agency. I mainly worked with Julia (Principal, Account Supervisor). I also worked with Jason (Associate Creative Director) and an outsource writer.

We spent close to $315,000 on this project.

We worked with Spire Agency from January–December 2023.

Spire Agency printed 750 copies of our book that we gave to family members and other foundations we had worked with, although we haven't delivered all the copies yet. The book was beautiful, and the grant recipients who received the book loved it. We received positive feedback on the book's quality and design. Some of these grant recipients contacted me and noted specific design details that Spire Agency was so careful to create. Our team and colleagues loved the book's story, and our anniversary logo was uniformly popular. Some colleagues even asked me about who had designed the logo. Spire Agency's entire team was excited about the project, and their care for the design blew us away.

Julia was great to work with. I appreciated the simplicity of working with her.

I'm mostly impressed with Spire Agency's creativity. The team listened to us and seemed to care about understanding the essence of what we wanted to accomplish.

I can't think of anything for Spire Agency to improve.

I recommend being involved at the beginning of the project. I met with Spire Agency in person, besides our virtual meetings, to ensure we set clear expectations. Besides that, the team didn't require much from us because they constantly communicated.