Spire Agency

I’m the marketing manager for Slack Davis Sanger. We’re a personal injury law firm in Texas. We have three different offices in Austin, Dallas, and Forth Worth. Our company handles complex personal injury cases, including everything from aviation to medical malpractice, workplace injury, and class action.

Our initial challenge was developing messaging for our firm. We were predominantly known as an aviation law firm, but other attorneys joined our firm and represented other areas of personal injury. We wanted to encompass everything to show we were still a leading aviation firm, but we also offered those services.

We initially went with Spire Agency for one project, but we’ve used them for a couple of things. First, they worked on our branding and messaging; they brought in our attorneys and interviewed them to get to the heart of our firm. Spire Agency asked hard questions to find out where we needed to go with our messaging and came back with their recommendations. Then, they created a couple of campaigns and put together our messaging.

We work with 2–7 team members, depending on our needs. We’ve had calls with Kimberly (Owner & Partner) and Mike (Principal & EVP for Client Service & Planning), and Julia (Principal & Account Supervisor) is our account manager. We’ve had two other people on strategy calls and three just managing the event.

I worked with Kimberly at a PR agency. She did the creative and graphic design at the agency, and I remember it being above and beyond what others had in the field. When I moved into this marketing role, I knew I’d need some help. Kimberly came to mind because I knew her skill set. After vetting a couple of agencies, we determined that Spire Agency would be the best partner for us.

We’ve spent between $400,000–$600,000.

We contacted Spire Agency in March 2022, and the first event with them was in October 2022. We still work with them; we’ve used them two years in a row for our annual events.

We’ve had very positive results. We’ve received numerous accolades and feedback on how the event was the best we’ve ever had in 19 years. The creative side was over the top, and everyone loved it.

Communication is one of their strong suits. They’re very responsive; Julia responds quickly when we have questions, is flexible, and always keeps us on track with major deadlines. Sometimes we have to go back and forth on the budget and compromise on something we want to do, but Spire Agency is great at working with us and meeting our needs.

Our account manager is fabulous. Julia does a wonderful job communicating and staying on top of everything. She’s made us feel like we’re their only client, which is really special in today’s world.

They’ve been able to create and design what we need. Moreover, Spire Agency has conveyed our message; we see them as a true partner.

No, they’ve done an excellent job and asked the right questions.

I recommend finding out about all the services they can do. Although they’re a small team, they’re capable of amazing things.

I work for a regional pharmaceutical distributor; I am the director of retail marketing and programs.

We didn’t have any marketing materials for our company and were essentially invisible on the market. We hired Spire Agency to help with our branding strategy and overall marketing.

We started with a series of meetings with key stakeholders, and Spire Agency conducted extensive interviews to identify different segments of our business. Spire Agency has been helping us with our marketing and branding materials, including our logo, color scheme, and presentation templates. They’ve also been helping us define our value proposition, visual identity, messaging, brand story, key attributes, and go-to-market (GTM) strategy.

We work with Kimberly (Owner, Partner) and Mike (Principal & EVP, Client service & Planning), but our team is normally made up of 4–6 people.

Spire Agency was a referral from another company we knew of. We were impressed with their previous work and decided to bring them in at that point.

We’ve invested around $600,000.

We started working together in October 2021, and the engagement is ongoing. Spire Agency is primarily completing maintenance work for us at this point.

The new site is clean and looks great on a mobile device. When we debuted our new brand, we received a lot of compliments because everything is now consistent. Our sales, website traffic, and social media engagement have increased. The new branding has given our organization more credibility because everything is synchronized.

They stay on budget and complete everything within deadlines. Spire Agency is transparent in their billing and processes. They’ve been responsive and supportive throughout the engagement, and we communicate via weekly calls.

Their work has been extremely comprehensive; Spire Agency has done all the heavy lifting to develop a presence for our organization. They give us many options but ensure that everything aligns with our values and image. They are accessible, flexible, and very patient with us as an organization.

There’s nothing we can come up with.

Give them a realistic picture of your business and discuss your expectations and what you’re trying to accomplish. Be honest about what you think will be effective for your company, and lay out what you need.

I’m vice president of communications at Global Semiconductor Alliance (GSA), an organization dedicated to establishing an efficient, profitable and sustainable high technology global ecosystem encompassing semiconductors, software, solutions, systems and services.

The GSA wanted to rebrand the semiconductor industry to attract and inspire young women to choose to join the semiconductor industry, to raise the visibility and empower women in the industry to remain and seek promotion and leadership. GSA launched the Women’s Leadership Initiative to help bring awareness to women in the industry.

An empowering campaign was developed that would primarily come to life on college campuses within the schools of engineering, computer science, mathematics, and living sciences.

We had 4–5 teammates assigned to our team. Within that team, we had a project manager, and Kimberly (Partner & COO) led the creative and strategy side of the work.

I had worked with them previously several times in various roles and capacities.

We spent $150,000–$200,000.

We worked together from June 2020–June 2021.

Goal: Increase awareness of the semiconductor industry among college-aged women.

They did a great job with project management. They constantly communicated with us through regular email and phone calls; we talked every day or every other day. We also had biweekly and then monthly meetings through Zoom since we worked during the COVID-19 pandemic. Spire Agency was wonderful about following up with us and ensuring we had all the information we needed when we presented work to our board to get approval.

Spire Agency stood out for the strength of their messaging and their ability to succinctly tell a story. They delivered the whole package: a great strategy and messaging with incredible imagery that tied the story together.

No, we were ecstatic with their work and results.

I advise to be prepared but trust the process and the experts at Spire Agency. You can rely on them to help tell your story in a variety of mediums. They're incredible at what they do!

I’m the president of Cervey, a company providing pharmacy technology solutions to hospitals and pharmacy benefit managers. My role includes overseeing all company aspects, such as branding, marketing, sales, operations, and more.

When we initiated, we were a startup company in a well-established industry, and we didn’t have a name, a marketing infrastructure, or brand awareness whatsoever. Essentially, we needed help with everything related to branding and marketing. We wanted to partner with a branding agency specializing in B2B, so we decided to partner with Spire.

First, Spire helped us come up with a name for our company and create our logo, visual identity, and media brand story. They started this process by interviewing our entire team to understand where we were at and who our competitors were in the market. We were competing in several business segments, so they evaluated each one and identified what our competitors were doing well. Then, they developed a strategy to build our brand awareness.

We work with four people from Spire, including the co-owner, the director of strategic marketing, and an account manager.

We found them online while researching and talking with several agencies. During this process, we also got a strong recommendation about Spire from a business partner; they had a very strong strategic and creative reputation in the B2B space.

We’ve spent around $450,000.

We started working together in mid-2019, and our engagement is ongoing.

Thanks to Spire’s involvement, we’ve grown as a company over the years. One of the most important results that they’ve achieved for us has been effectively communicating the essence of our company as a vision-based company. The fact that they were able to create a name, logo, and brand image that communicated what we wanted to communicate set the foundation for everything else.

Spire’s performance is fantastic. They manage projects very well, and they always deliver on time. Additionally, they always come within budget, oftentimes less, which I love to see. We don’t have to manage them; they even manage us occasionally, and they act as an extension of our team.

Spire’s creativity and design skills are outstanding. I’m very impressed with what they’ve created for us overall, not only in terms of graphic design but also in terms of our messaging for marketing campaigns and other things like that.

I can’t think of a single thing Spire could improve on — we love working with them.

Follow the plan that Spire puts forth regarding the foundation of the relationship. They’ll do a lot of research and do a terrific job interviewing your team to get as much understanding of your business as possible. Lean on their expertise, and let them come up with options for how to proceed in the relationship.

Associate VP, Pharmacy Benefits Management Organization

Spire Agency revamped a new pharmacy solution’s messaging and positioning. Then, they updated a HubSpot website and the brand’s look and feel. The team delivered webinar content and marketing collateral.

Spire Agency provided high-caliber services, leading to a broadened scope of work and an ongoing partnership. The flexible team educated themselves on the client’s niche business and provided actionable insights. They delivered frequent updates and met deadlines, excelling at project management.

I’m the associate VP of a services-led, analytics-enabled performance improvement company. One of the services that we provide is a pharmacy benefits management solution, through which we provide pharmacy benefits to employers for their employees to leverage as part of their benefits package.

The pharmacy benefits management solution had a lot of work done by a different agency in its inception. However, as it was nearing public launch for clients, we felt that we needed a refresh and a pivot on messaging. We selected Spire to help.

The project was originally scoped to be a strategy update, with messaging and positioning included. We worked through the SOW (statement of work) with Spire. After we began the process and saw the output they were providing, we were really excited about working with them and asked for additional scopes of works and projects to be initiated. That includes updating our website and our visual look and feel. They also updated our collateral library to include business cards, letterhead, and templates for Microsoft PowerPoint, Word, and Excel.

The main people that we worked with were the account manager, senior account manager, strategy lead, and marketing and client services lead. We worked with those four people on a regular basis, but I know that behind the scenes, there were multiple other folks.

I took over as a marketing lead for the pharmacy benefits management solution from another marketing person. They had used Spire on a previous, very narrowly scoped project, and they’d recommended that I move forward with some other agencies that they’d preferred. When I started working with those other agencies, I didn’t receive the experience that I was expecting, nor did I get the results that I wanted.

We’ve paid around $125,000–$130,000.

We started our work together in July 2019. We have finished all of the open scopes of work that we had, and it was really done in a couple of different phases. One of the attributes that I really appreciated about them was that they were able to divide the projects up so that we could have certain deliverables to meet specific deadlines. For instance, we had an industry trade show where we needed some of the images, updated look and feel, and updated positioning, and they were able to meet all of our deadlines and still accomplish the overall project goals.

The service they provided was extremely timely and high quality. There weren’t a lot of iterations. I've had experiences in the past with other agencies where, by the end of the project, you sometimes feel like you did the project yourself, even though you paid someone else to do it. That was never the case with the Spire team — they would bring back insights from interviews that they did, which I’m not sure we would’ve necessarily uncovered on our own.

I really needed an agency that was strong in project management, and Spire was. I wear a lot of different hats and manage quite a few different businesses in my role, so it can be easy for me to get lost with deadlines or in the mix of which business has which deadline. They were really on point about sending weekly or monthly updates. I always knew where we were in terms of budget, the scope of work timeline, when they expected a return or an answer from us, and when we should expect the results from them.

They really came in and learned the business. Pharmacy benefits management is fairly unique. They did a lot of background and research. They came in and met the key leaders and already knew some of the terminology and background, which really helped establish their credibility.

No, not really. The one thing I’d say is that for Spire, we may have been a smaller client without as large of a budget as they might be used to dealing with. There were a couple of times when they started to give us options or propose things that were not going to be within the scope of the budget. However, they were very open to the feedback and didn’t do it repeatedly.

Spire should absolutely be one of your first calls. They have a lot of skill sets, subject matter experts, and centers of excellence. They can always find someone in their organization that can help you accomplish what you're looking to do.

I am the chief people officer at The Howard Hughes Corporation. We’re a publicly traded real estate development company specializing in master plan communities.

We wanted to work on an extensive branding effort to connect our consumer brands to stakeholders, including the employer value proposition and candidate brand.

We had a clearly defined strategy that we communicated to Spire Agency. They shared their expertise, and we collaborated to develop the final branding concept.

We work with 3–4 core team members, including a business partner, project manager, and other specialists.

We conducted an RFP, and Spire Agency won against four other agencies.

We’ve invested roughly $200,000–$1 million in the partnership with Spire Agency.

We began working with Spire Agency in June 2020, and the partnership is ongoing.

I don't have concrete success metrics, but they’ve really impressed me with their deliverables. Spire Agency always provides excellent quality work.

Spire Agency is excellent; their project manager is outstanding, and they’ve done a fabulous job. We meet via Zoom and communicate via email; they’re very professional and concise.

The Spire Agency team’s main strengths are their approach and ability to connect with the project. They researched our competitor landscape and tried to understand our goals and why we wanted to achieve them so they could best assist us.

I have nothing they could improve on; Spire Agency has done a great job adapting to feedback.

I advise leveraging the team’s skills and expertise and being open to iterations because the branding will build on itself. Rather than trying to boil the ocean in a day, start with one piece of the project, and evolve from there.