IGW (Infographic World)

I am the Managing Partner of CGO Legal

We act as a law firm.

Online Search

6-10 Employees

It was the time that we found or decided that our website was old and not converting, so we needed to redesign it. We then searched online and found IGW eligible after several others, and we tabled our plans which included search engine optimization and website redesign, in which they would have had to conduct website SEO, while keyword target document would be planned ahead and retested.

IGW team was great in their time management. They knew what it takes for successful optimization, and they always gave us daily update.

We were most impressed by their efficiency and time management. They delivered to us successful SEO that has been helping our website's visibility.

We had no issues with them, so I cannot possibly think of any.

I am the CEO at Solvay of Cytec Solvay Group

Research and product development

Online Search

6-10 Employees

The project was commenced with a series of mails and a review of their past work. They studied our brand and software, and much efforts were put into redesigning and optimizing our website. We received weekly progress reports along with mails to ensure everything was fine.

IGW has been very supportive and responsive. They are an effortless group to collaborate with.

Their aptitude for absorbing and understanding new industries is truly remarkable. They virtually became an integral part of our company and acquired a profound knowledge of our product development. They are wonderful team.

None to me.

I am the founder and managing member

IGW was retained to help my firm reimagine its digital marketing and go-to-market strategy.

Goals were both quantifiable and qualifiable. After operating for over 5 years with minimal marketing presence and no clear branding strategy, we wanted to develop a clearer message, an easier user experience with our service and to develop collateral that would increase conversion.

IGW came recommended by a colleague. However, we performed our own review of their work and had numerous conversations before committing. It was important to know who we would hire on an individual basis, as opposed to a company.

The work, in particular, the research into our business, operations, competitive landscape, and positioning was extensive.

I worked closely with several members of the IGW team, including its CEO, Justin Beegel. It was clear that they have a well-rounded team with specialists at every turn.

Qualitatively, out outward appearance and messaging to the market has never been clear and better geared for conversion than after our work with IGW. Quantitatively, we have enjoyed our two best years in business since retaining them.

Workflow between my firm and IGW was incredibly smooth. it was a team approach with all hands on deck. Our team got prompt responses, definitive answers, and guidance, and the ease with which communication happened definitely fostered a relationship that was built for success.

In my experience, most digital marketing firms are a dime a dozen. What I wanted was a firm that was going to do more than what I would do if I had the time. I wanted them to be experts and to apply their expertise to my business and they did. It was as simple as that. I wanted special and I got it.

My only suggestion during the process was that I wish some of the technical aspects of what we wanted (like complex web-site building) be done in-house, so that we had more control and lines of communication on what was wanted.

I am the Global Well-Being leader at GE, an American multi-national company that, for more than 125 years, has invented the future of industry. Today, GE is best known for its work in the Power, Renewable Energy, Aviation and Healthcare industries.

Infographic World supported us with the development of several global well-being campaigns and initiatives during 2020, such as: "Act Green," "Road to Resilience" and "Nurture Yourself."

We wanted to drive action, create awareness of the programs, tools and resources we provide, and inspire! Collectively, these campaigns help to drive over 10,000 "pledges" and healthy actions among our global employees and drove a high volume of traffic to our website and activity in our social media platform, which in turn helped to foster a strong "culture of health."

IGW has been a longstanding partner for us with a number of project and intiatives over the years. We work with a number of agencies, but have always found IGW to be among the most timely, professional, collaborative, creative and cost-effective.

Following a discover/kick-off meeting, we worked collaboratively with IGW at the start of each campaign to scope out the materials we needed for the campaign and discuss high-level design ideas. We then wrote up a detailed contract for the work, negotiated and executed the contract, and began implementation.

We've worked closely the firm's Founder/President and their Creative Director, and have interacted less frequently with other members of the IGW team on occassion. Our principal contacts have always been very responsive and engaged.

In addition to all of our projects being delivered on-time and within budget, we saw a number of positive outcomes during 2020, including more than 10,000 "pledges" and healthy actions among our global employees as registered on our website, and a high volume of web and app traffic tand activity in our social media platforms, coinciding with each campaign that we ran.

Workflow was extremely effective, with open communication and regular meetings. IGW was always receptive to any feedback we provided.

They do a great job taking a high-level theme and giving creative ideas on what to do. They are also very receptive to feedback and changes at any time throughout the process and have a quick turnaround time. Their output has been extremely well received by employees, globally. They value delivering within budget and project timelines.

We've been very pleased with the work that IGW has done for us, and so have no overarching criticisms or areas in need of improvement. On an individual project-by-project basis, there are of course always opportunties, and the IGW is always welcoming of, and receptive to, feedback.

I'm a senior manager at a global technology services and solutions company. We work with techology partners top provide solutions in the areas of Cloud, Intelligent Automation, Data Governance, Data Analytics, Test Automation, Application Modernization and Integration and Innovation services. I oversee all of the digital marketing and communications for with both an internal team and outside agency.

We needed to rebrand following a series of acquisitions with an emphasis on a major website redesign. We also needed to develop digital presents that would increase lead generation and upsell opportunities. We hired IGW to develop our new website and manage social media and SEO activities. We also look to the agency for various creative services including animated video production and web hosting and maintenance.

We wanted to increase our SEO rankings which were basically non-existent and increase lead generation for sales and a recruitment pool for global hiring. We also wanted to elevate our position as a thought leader in the industry.

I conducted an initial search that led to 12 companies; after additional research, the group narrowed to three. I spent a lot of time interviewing the companies, reviewing portfolios, and talking with references. It's important to note that as part of the interview process, I was looking for an agency that could feel like part of our team, understand and embrace our brand characteristics and understand how to balance a sense of urgency with a quality product.

Our first step was to schedule a meeting with IGW's CEO and our CEO and me to discuss the where we saw the company going and how we expected digital communications to assist with that. We followed that discussion with a series of meetings with other key executives to understand who we are and how we want to present to customers and others in our industry.

From the Prolifics site, I am the team lead. I have a copywriter and graphic designer. From the IGW side, our supplemental team includes IGW's CEO who handles SEO strategy and optimization, a social media specialist who manages our organic and paid social activities, a creative services team who provides infographics and animated videos for our campaigns, a web and traffic manager to assist us with maintaining the content on our website and a secondary writer/SEO specialist who worked with us on creating Expert Hubs to drive our SEO and several lead magnets. My co-worker is also a part of the team. She handles event logistics and co-marketing funds.

Within two months of the website launch, our SEO health score went from 45% to 86%, where it has remained fairly consistent for another three months. Within three months, our overall social engagement increased by 12%. We began two paid social campaigns two months ago. One is hitting just under our target for lead generation, the other is exceeding our target by almost double.

As expected, initially it was a bit chaotic. We asked the team to do the almost impossible - stand up a website is just three months. But we both were transparent about our work flow challenges and worked together to create what I now consider a very effective and efficient workflow.

My work ethic is quite intense and I struggle with the challenge of being a perfectionist who needs to make decisions and implement strategies quickly and pivot often. This team was completely in step. They never said no to a request, but they were honest in their assessment of expectations when timelines were extremely tight.

As stated earlier, we needed to work through the initial workflow issues - as a global company with remote staff, working with a company that has remote staff across the globe, there were the obvious challenges. But we worked through those without incident or ego, and I have to say that I am very satisfied with our current process and continued achievements.