Igor Naming Agency

I am the CEO & Founder of Azra Games

We are a RPG-focused game development and publishing company.

Known about them for over a decade

2-5 Employees

We engaged Igor in Q2 '23 to explore ideal "single word" names that are trademarkable, evocative, and memorable. This was no easy feat given the fact there are over 500K+ mobile games. We needed a name that was authentic to the game that we're building and met our objectives.

A trademarkable, authentic, memorable, single-word name for our first RPG mobile game

They are exceptional professionals in that they met all timelines, exceeded expectations by delivering more names than we initially expected, walked us through the collaborative process in great detail, were enjoyable to work with, and were prompt in all communications during and after the project ended. Fantastic service and will definitely use it again for the naming of all games moving forward.

Virtual Meeting

How holistic the entire process was - the right mix of creativity, science, and craft.

No

I am the executive of the company and we are a post-acute benefits management company.

I recently became the CEO, October, 2022 after a PE buyout/recap and we are looking to relaunch the company with new leadership onboard and a new strategy to grow our business.

We looked at several companies based on prior working relationships with the C suite team and PE firm and narrowed the list to 3 finalists. Igor was selected for their expertise, ability to deliver fast and their process to engage the leadership team.

We worked directly with the Founder, Steve and their multilingual naming specialist Victoria.

We are in process of completing our trademark filing and rebrand execution work, but the Board unanimously approved the new name.

Steve and Victoria were very collaborative. They communicated early and often and were always willing to talk in between meetings to answer any questions or concerns.

They truly sought to understand our current business model, future strategic intent and existing competitors. It really helped define what we were looking for in a new name, i.e. how to stand out.

None

I am the Principal Product Manager of an early stage start up. Our no-code design and publishing platform makes it possible for anyone create interactive experiences on the web, including dynamic websites, apps and games.

We hired Igor Naming Agency to help us come up with the perfect name for our product. We were looking for a name that would speak not only to out 'what'--a place to create and publish on the web--but also to our 'why'--self expression, visibility and connection.

We narrowed our search down to three companies, including Igor. Each of these had an impressive client list, similar methodologies and all were around the same price point. Steve/Igor's thoughtfulness, attention to nuance and fearless thinking won us over.

We contracted with Igor to create a new brand name for our product. Over 4 meetings, they presented 45 names, each name was prescreened (US trademark and Google due diligence). They also conducted a competitive name analysis and name positioning.

We worked directly with Igor Founder, Steve and Multilingual Naming Strategist Victoria.

Igor helped us find a name that we absolutely LOVE. It speaks to who we are at a fundamental level, it's snappy and clever. We hired Igor to help us do one (very challenging) thing and they absolutely knocked it out of the park.

We communicated through email and Slack. Communication was always timely and thoughtful.

Igor is fearless, they're not afraid to think differently. They're super smart, and they've got a solid, time-tested process...but that doesn't stop them from looking in unusual places for inspiration. For a company like ours that's looking for different, Igor was an ideal partner.

None.

I am the growth marketing manager at a kitchen technology start-up.

Our business is undergoing a brand refresh and we hired Igor to support with the naming process.

Igor was recommended to us by a contact within the industry and made the introduction.

Igor's job was to deliver an ownable and trademarkable brand name. The process involved an initial positioning analysis of our brand and deep dive into what we wanted the brand name to represent. Over the course of three rounds, Steve delivered over 60 prescreened names.

We worked directly with Steve, the founder of Igor throughout the entire process.

We were extremely happy with the end result of our project and are looking forward to the next stage of implementation. Steve was also very helpful in terms of introducing us to an appropriate legal counsel for trademarking and ensuring he was leaving us in good hands before closing off the project.

We had weekly and sometimes biweekly meetings throughout the process which ran for just over a month or so. Steve was also incredibly responsive via email and never let anything hang without a response.

Steve is an incredible personality and made the process highly enjoyable. He made us as a team step away from the typical style of names that we were looking at, and explore more new possibilities.

Everything was really strong.

I am the VP of Sales & Marketing for a new company in the energy space. We manufacture cogeneration (heat and power) machines that can be used independently or as part of a microgrid to save on energy costs and provide resiliency against power outages.

As we conducted a company restart, we needed a new image. We hired Igor to create a brand that better represented us, provided a better brand for our stakeholders, and helped convey our value proposition to the market.

It was first based on a recommendation but we also looked at various companies online, their portfolios and the market spaces they worked in. After reviewing, we chose Igor.

They first interviewed key team members to understand:

We worked directly with the co-founder of the company.

We are in the process of rolling it out. But first reactions with our channel partners is extremely positive.

We had weekly meetings to begin the research and initial rounds of names. Communication tools used were google docs, emails and zoom meetings. Igor did a very good job of moving things along and keeping us on track.

I appreciate their thirst for information and their desire to understand our position in the business world. Also their wit.

Not at all.