Igor Naming Agency

I am the Chief Marketing Officer of a telehealth startup providing primary and urgent care via virtual visits to Americans.

I joined a telehealth startup that was launching a service in the saturated healthcare market and the name was not memorable and did not express our "why" at all. I was looking for a name that was memorable and described what we stood for. A name that would make marketing spend more effective.

I researched different naming companies online and reached out to branding experts I had worked with previously for recommendations. I checked clients they had worked with previously and then selected 2 which I contacted and spoke to about their process and approach. I chose Igor after speaking to them on the phone and getting a sense of their approach to branding and their understanding of consumer behavior.

They began by researching our existing brand and the competitive landscape. They presented to us their understanding of our brand and offering as well as where all the competitors were positioned. They then interviewed us to understand our vision and offering as well as where we wanted to be in the market. They gave us a short seminar on naming philosophies and examples from other industries that were successful.

We worked directly with the founder. Other team members supported his efforts but we worked directly with him.

As a result of the rebranding we are getting attention from different publications and investors that appreciate and understand our brand before even speaking to us. Our customer acquisition costs have directly reduced in the same channels and we believe this is attributable to a clearer brand purpose. The internal exercise forced us to introspect and ask hard questions about what really makes us unique. And as a result of the process we have galvanized our own vision and understanding of purpose. Plus the employees were excited by the process and invested more into the vision.

They made this complex process look easy. Every round of names was presented cleanly and professionally with explanations and consistency that made comparison easier. After each meeting there was a summary and clear action items and expectations. Communication was open and clear and they made themselves available to hear any ideas we had outside of the meetings and shared resources to help me in my general branding work.

Some of our stakeholders were not able to understand the value of the branding exercise or appreciate the nuance of naming. Igor was able to understand quickly where our strengths were and guided us through the process. They did so in a way that simultaneously played to our strengths and our own ideas and vision while also pushing us to be more daring and honest with our vision that enabled a better result than we had hoped for.

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I am the VP of Product and Market Development at a Biotech startup that is developing a cutting edge CRISPR-based, molecular, point of care and over the counter COVID diagnostic test platform.

We needed help renaming the company. Our founders adopted a name, Pine Trees Health, that was not aligned with our corporate and brand identity goals.

Our goal for the project was to identify a name for the company that aligned with our brand and corporate identity goals. We wanted to be current and we wanted our new name to position us equally well in consumer and B2B markets where we will compete.

I was solely responsible for the rebranding effort. It was not as much of a priority for our founders at the time as it was for me. However, I knew that we needed to rename.

After signing our agreement with Igor, we were asked to review the documentation on its website prior to having our first introductory meeting. I shared the content with two of the founders of the company that were going to be the most engaged in the process.

We worked directly with Steve Manning, one of the founders of Igor Naming Agency. He is the only person we ever interacted with and that created the sense that we were being exposed to the “A” team.

We were able to identify a name that our founders and our leadership team found to be terrific. I wasn’t sure that we could get there given the inclination of our scientific founders to want to stay with names that were in their comfort zone.

We met weekly and Igor was extremely responsive any time we needed to talk between our weekly name reviews. Regardless of whether I emailed, texted or called, I always got responses within the hour which was very impressive. It allowed us to easily stay on schedule.

The quality of the 60 names we were exposed to and the adjustments made from the first set of names to the two subsequent ones was impressive. Igor was able to hear feedback and pivot in ways that still pushed us, but reaffirmed that we were being heard.

None.

We're a non-profit that helps academic experts on global challenges like AI and biosecurity make a meaningful contribution to the policymaking process. Chief Executive

To re-name our non-profit

Our goals were to find a name that resonated well with all our target stakeholders - including academics, policymakers and prospective donors, and which reflected our focus on improving resilience to 21st century challenges.

We came across interesting online blogs talking about different categories of name, and the benefits and drawbacks of different categories.

There was an initial discussion upfront, a competitive study and several rounds of names, which we discussed in detail.

Founder Steve Manning was our point of contact and took the lead throughout the project.

Thrilled with our shortlist of names - we're just in the process of signing off our final decision with relevant stakeholders.

Hugely. Steve understood our needs from the outset, and looked at the problem from a number of different perspectives, which generated whole categories of name that we wouldn't otherwise have considered. He was easy to communicate with and very patient throughout the process as we updated our views on what we were looking for.

The creativity - as mentioned, the iterative process generated whole categories of name that we wouldn't otherwise have considered.

It's hard to think of any. We were delighted with the level of service we received.

I am the president of Blueshift. We provide best-in-class state of the art LIGHTWEIGHT materials. Our initial product, AeroZero, is the first commercially available Polyimide Aerogel in the world. Its creation derives from customer demand for a clean, lightweight, small footprint thermal management material.

To name our flagship aerogel product

We wanted to create an interesting brand identity for our product. We have a lot of great scientists and engineers but not folks good at creative names. A lot of material science products have very dull names and tag lines.....we wanted to have some personality.

We researched firms and down selected 3 for interviews and proposals. Our team liked Igor's process and energy the best of the bunch and moved forward with them.

There was an initial discussion upfront, a competitive study and several rounds of names.

Founder Steve Manning was our point of contact and took the lead throughout the project.

We hired Igor initially to name our product, and were so thrilled with the result we’ve engaged them to create a tagline for it.

Awesome. It's a fun engagement for Blueshift and a clear process.

We had no idea how much goes into naming......We're learning a ton about the dept of the entire process.

These guys are pros. We have other marketing service providers for our website, etc. Igor & Steve Manning are professionals.

I’m the founder of a media/events company that helps tech brands tell their story to all the audiences that matter today. Through a combination of experiential marketing, influencer marketing, and content marketing, B2C tech companies, marketers and PR professionals can build relationships with press, influencers, and enthusiasts without breaking the bank.

We hired them to name a new virtual trade show for consumer tech brands.

A name that broke convention had some energy, was sticky, and carved out some fresh space.

We spoke with several agencies. Igor stood out for their high-profile, current consumer tech naming. The fact that they named Whoop got our attention, but speaking with us convinced us they were the right fit.

We sent them a branding deck, they came back with lots of original strategies on capturing our brand strategy. There were several meetings where they presented possible names and refined our name positioning. Worldwide trademark screening on every name they presented, which was around 60.

CEO Steve Manning was our consistent point of contact, which was refreshing. There were others on emails threads who chimed in.

Yes! They delivered the type of category dominating name we were looking for. It’s different, multilayered, and engaging. We can’t wait to launch with it, as we’re sure it will go viral.

The workflow and synergy between their team and ours was a thing of beauty.

They instantly “got us” and gave us an abundance of fantastic names to choose from.

None.