Global Brand Works

I am the Lead Marketing Coordinator of Address Income

Address Income combines the strengths of a traditional real estate brokerage with an investor-focused approach, empowering property owners in Reno and surrounding areas to make data-driven decisions.

Online Search

2-5 Employees

The project involved designing a comprehensive visual branding system for Address Income, including three distinct logos (parent brand and two sub-brands), an animation for the parent brand, and a full visual identity system with accompanying guidelines.

We engaged Global Brand Works to refresh our main Address Income logo and create a cohesive logo system for two additional sub-brands. The project's results exceeded our expectations, leaving us extremely satisfied.

Global Brand Works demonstrated exceptional project management throughout our collaboration. They maintained clear and consistent communication from the start, ensuring that we were aligned on expectations and timelines. Every phase of the project, from the initial discovery session to the delivery of the final visual identity system, was managed with professionalism and efficiency.

What impressed us most about Global Brand Works was the opportunity to work with Shannon and Caroline. They were incredible partners throughout the entire process. Their ability to truly listen to our feedback and implement it effectively made a significant difference in the project's outcome. Their turnaround time was consistently fast, and they maintained exceptional communication. We always looked forward to our virtual meetings with them, which were both productive and enjoyable. Their professionalism and dedication to our success made the collaboration an outstanding experience.

Honestly, we didn’t feel there was anything that needed improvement. Global Brand Works exceeded our expectations in every aspect of the project. Their attention to detail, responsiveness, and ability to deliver high-quality results satisfied us. It was a seamless and rewarding experience from start to finish.

I am the President of Pilybius Interactive

Polybius Interactive is building immersive experiences for kids parties.

Referral

2-5 Employees

DiscoveryGBW will develop a discussion guide to interview key leadership to establish project specifics. The information gleaned will inform brand themes around authenticity, relevance, and differentiation, and will inform the brand platform.

We had success at every meeting with new creative / brand being shared and demonstrable progress.

Global brand works were on time consistently. They kept the project and track and in most cases over delivered in every meeting. They were very responsive.

Email or Messaging App

We were impressed with Global Brand Works' expert knowledge of global brand creation. The team was professional, highly knowledgeable, trustworthy, friendly, and precise.

I could not recommend any areas for improvement at this time. They were great.

I am the Director of Corporate Recruiting with a global leader in workforce management solutions offering staffing services to top companies across a variety of industries.

We partnered with GBW on the research / insight as well as the design of the platform and messaging phases of the employer brand / EVP project.

GBW was known to our in-house Corporate Marketing leaders.

Phase 1: Research and Insights - surveys, focus groups, competitor analysis Phase 2: Envisioning workshop; personas; EVP platform influencing Phase 3: EVP core message pillars Final Deliverable: positioning for designing creative content / copy of EVP

Generally, 3-4 GBW colleagues supported the project - with 2 being most influential across the project scope.

Because of the project we have several data points / insight that influenced the platform - including personas and messaging themes. In turn, this will allow us to design and develop of EVP collateral.

All communications were clear, concise and timely - always operating with a partnership style and tone. Project objectives were well defined and tracked; expectations were set and properly managed; any course corrections were handled smoothly and promptly in a collaborate yet accountable manner.

GBW acted as a true partner - imparting their expertise while consciously aligning / flexing to our goals and needs. They acted with integrity and commitment, and genuinely demonstrated care and concern for the output of the project.

N/A

I’m the president of an interior design firm.

We wanted to refresh our brand and solidify our personality in the industry.

Global Brand Works provided branding services for us. They started by diving deep into our company to learn about the services we provided, the goals we wanted to achieve, and our customers' experience with us. Consequently, they took that information and narrowed down our brand personality to come up with words to describe us as a company.

We worked with both Caroline and Shannon (Co-Founders).

I’ve known Shannon personally for a while, but we chose them because they had done amazing work for large brands, and I thought their creativity was exciting.

We spent around $30,000 with them.

We worked together from January 2019–September 2022.

People loved Global Brand Works’ efforts; we received great feedback from everyone, including our employees, so we considered this a successful partnership.

They were always receptive to my feedback to incorporate it. Regarding communication, we used email and Zoom.

They were creative, enthusiastic about the project, and tailor-made everything for us. Overall, Global Brand Works had the expertise and dedication to my project.

I didn’t think there was anything they could’ve done better because they did a great job.

I recommend people working with them.

I’m a program manager and change management officer at an online payments platform.

We hired Global Brand Works for their design and branding services.

Global Brand Works helped us roll out a project by handling its UX design and branding. They also worked on our talking points for this project. We wanted them to make the design user-friendly. This was going to roll out enterprisewide, so it should apply to many different roles across the company. We wanted people with different knowledge bases to interact with the materials at different levels.

We worked with four people directly. The two company owners were on it, along with a project manager and a designer.

I found Global Brand Works through an internal referral; they’d already worked with our company before.

We spent between $200,000–$250,000.

This project lasted from August 2020–July 2021.

We checked success metrics like click rates, material downloads, click rates on email communications, and attendance in brown bag sessions where we presented the materials.

Global Brand Works’ project management was great. They communicated clearly, and I enjoyed working with them. We used Excel tools. To communicate, we used emails and Teams. We had weekly meetings.

They were truly creative. It was nice to generate ideas with them, and I appreciated their creative expertise. They were creative not only in terms of visualization but also in terms of communication, messaging, and how we could rate those.

No, there weren’t any.

If your team doesn’t know where to go with something, be upfront with Global Brand Works. They’ll come back with creative ideas to help you think. They may also do a working session with you to help piece out exactly what you have to accomplish. They’ll be a great thought partner.