Global Brand Works

I’m the SVP of marketing at Vesta, an AI platform that provides fraud detection for e-commerce companies.

We hired Global Brand Works to lead a project; we needed them to build a product-naming convention. They also had to deliver the final names for those plans. We wanted to standardize how we named our products and solutions. Our team was all over the place, so we needed their help.

Global Brand Works collaborated with our team at a global level to create a detailed architecture for how we could name our platform and all the products, services, and solutions associated with it. In other words, the expected deliverable was an entire naming convention architecture. They also had to provide the first round of names for our primary set of e-commerce fraud detection products.

We worked with three people from Global Brand Works, including a project manager.

I’d known Global Brand Works in the past since my previous company engaged them. We decided to move forward with them in this project because they had the domain expertise in the market. They had an extensive list of fintech customers, meaning they truly understood our space.

We invested around $100,000.

The project lasted from June–December 2021.

Our success metrics included the time to deliver; we had a fairly rapid timeline, and Global Brand Works met it. We didn’t want to have a project that exceeded 5–6 months, and they exceeded in delivering within that timeframe.

We didn’t use any project management tool; we managed the project through Google Documents. It was difficult for us to use third-party tools because of our PCI compliance. In terms of communication, the frequency of our meetings depended on the phase of the project. Every phase had a series of milestones.

The Global Brand Works resources were extraordinarily great listeners. They had a solution for every problem we presented to them. They didn’t push back. Instead, they worked hard to tailor their services to our exact needs — that was crucial for us. Many other agencies had cookie-cutter strategies.

No, there weren’t any. I couldn’t speak highly enough of the way they truly understood our needs and produced meaningful results.

Sit down with Global Brand Works and have a thoughtful onboarding process. Set metrics, build goals, and define your expected outcomes. That way, you’ll ensure that there’s no disruption in the timelines or process even when you do a changeover in the middle of the project.

We’re a startup that makes unique solar products for the recreational vehicle industry. As a very small company, I’m the head of operations but all four people on staff do everything.

We hired their team to help with our initial marketing and branding.

We signed up for their “brand in a box” program, which takes a company like ours with nothing and develops a basic brand strategy, along with some associated deliverables, including logos, messaging, stories, color schemes and artwork.

I work with Shannon (Partner & Co-Founder) and Carolyn (Partner & Co-Founder). They’ve brought in experts at different stages for tasks like market research and graphic design.

I don’t recall where we found them specifically, but we liked their “brand in a box” program. It fit our company as a startup at our stage.

We’ve spent around $40,000–$50,000 with them.

We’ve been working together since March 2020.

In the first 60 days after launch, we had almost $1 million worth of pre-orders. Our lead database now contains almost 10,000 people interested in our products. All we have to worry about is executing on delivery.

They excelled at holding meetings and keeping schedules on track. We were 99% successful, I’d say. The only reason they schedule was extended was that our side kept flipping things, but Global Brand Works was very gracious.

They were highly focused on two things: strategy and competitor research. Their strategy focus empowered them to nail down our brand and authentic story we were attempting to tell. Researching competitors helped us know how we matched up against others in our industry.

If anything fell short, it was us — taking too long to give feedback to Global Brand Works.

Follow their program; it’s sound, straightforward, and logical. We ran into trouble when we deviated from it, which extended the timeline. It would have been more efficient to stick to their curriculum if you will. Global Brand Works has a lot of experience. The result speaks for themselves.

I am the Chief Operating Officer of a large Bay Area Union Painting and Wallcovering subcontractor.

Our company has been operating successfully since 1985 but our logo and branding still reflected that era. We wanted to refresh our image and update it so that our clients would see us as both stable and established and adaptable and renewed.

Global Brand Works had done this very type of project for our industry representation organization and they did a fabulous job so we relied solely on them for this service.

To start, they interviewed our internal team so they could have a sense of our organization and what drives us. They then spoke to some of our key clients to get a sense of our market reputation and brand perception. Once they understood this, we collectively worked on a mission and our goals and they created an entire brand package for us. This included a fabulous new logo and marketing materials.

I worked directly with their Project Manager but there was a team of people supporting this effort.

We have not launched our new logo as of yet. We will be on December 16th and we know it will be very well received. We can't wait!

We had weekly meetings to go over progress as well as workshops to help further create and define our company's image. It was a truly enlightening and fun process for our entire office.

Their creative talent and true passion for their work. I could tell they were really invested in our project and became very involved in getting to know our company.

Not one single thing!

I’m the director of a global talent acquisition marketing team.

I realized we needed to start marketing to candidates the way we market to customers. I needed an employer brand to help us find what we wanted to do in our marketing campaigns.

They helped us define our employer brand values. They also helped us define three persona profiles, one for each of our major lines of business that we hire for. They recommended a process for how to build a brand story and personas. It was founded on deep listening and being able to collect insights to inform employer brands.

I found them via a word-of-mouth recommendation. I interviewed them for a project that I was too small for and they needed a larger audience. I liked that it was a smaller agency and that it was women-owned. The two founders are professional women that have spent many years running brand organ. It seemed like a really good fit.

We spent just around $100,000.

We started working together in August 2020, and we wrapped up in February 2021.

I appreciate the fact that they proposed this six-step process and put it together. They’re fantastic. They’re always engaged and have resources that help them. They went above and beyond anytime that I asked them to. They’ve always been a great partner. In fact, my corporate team recently brought them on to be their partner.

They kept me on track, which I needed. I was very honest, and I needed their help. The team kindly helped me make my work the best it could be. We communicated via Zoom and text.

Global Brand Works delivers a true sense of partnership. I knew the project was just as important to them as it was to me. The team almost became an extension of my team. They reach out and become very collaborative.

As with any vendor, it took us a little while of working together. It probably didn’t help that we never met each other in person because of COVID-19. There was never a concern that they weren’t going to deliver.

When you hire a small agency, it’s all about relationship building and transparency. To get the best out of that relationship, you need to be inclusive and honest. Make them your trusted advisor in this process, they will align with that quickly.

We are a fintech company that serves a bank and credit union audience. I lead business development efforts and am tasked with direct interactions to grow our sales and partnership funnel.

Our company is 10+yrs old and needed a modern, differentiated branding identity for a new product launch that expanded our offering. We were also appealing to a new type of client -- digital fintechs looking to work with bank and credit unions.

Build a clearly aligned but evolved product brand that could both stand independently and fit within our corporate umbrella to leverage our solid reputation.

I was not responsible for selecting GBW but I was involved with their team as soon as they were brought on to the project.

GBW's process was predictable but effective. We had several introductory/exploratory sessions in group and individual settings to get their team up to speed on our project and needs. The iterative process was helpful for both our team and theirs to refine our offering and value proposition into one that we're proud of and have received consistently positive feedback on it's ability to portray the values we were aiming to represent.

We worked directly with Shannon and Caroline.

The branding work can be see at www.joinaliro.com. The website was created by another firm but the branding and tone are the finished product of our work with GBW.

We pushed their team on timeline and they responded well. Our weekly sessions were productive and on time.

The Global Brand Works team operates with flexibility, focus, and heart. Their approach to naming and visual identity is clearly rooted in many of years of experience. They have honed a methodology that delivers powerful and differentiating branding, quickly and efficiently.

Our relationship with GBW was alongside some other providers to bring expertise in various areas of brand development. Communication and coordination between those teams could have been a bit better to reduce some early work that was presented to us but underdeveloped. The final product was fantastic, so this was merely a need to refine and catch up all team members.