CUT THRU Branding Agency

I’m the head of operations at a property law company.

We hired CUT THRU Branding Agency to help us develop and design our brand. We started with the founding team to design the brand feel and essence and develop artifacts for our brand to push into the public sphere.

We asked them to develop our brand look and feel, tone of voice, and design elements that would be taken through to our brand launch. CUT THRU Branding Agency created the logo, brand guidelines, website, and merchandise assets, as well as other artifacts such as UI logos and devices.

We worked with 2–5 teammates from CUT THRU Branding Agency.

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, and good value for the cost.

We worked together from August–December 2025.

They were able to produce the items as part of our agreed list of deliverables with meetings that showed progress and allowed feedback. Since we started this brand from scratch, there was nothing to compare to, but our team was happy, and we received external feedback that thought the brand was striking while maintaining our professional look and feel.

We communicated via in-person meetings, virtual meetings, and email or messaging apps.

I can’t think of anything.

I'm the Director of Brand and Creative at Netgain Solutions, a software company specializing in accounting and finance solutions, particularly for NetSuite users.

We needed help with a brand strategy and identity project to position Netgain as a leading provider of innovative solutions in the accounting and financial software space.

We worked with CUT THRU on a brand strategy and identity project. The goal was to craft a cohesive brand narrative to elevate Netgain's visibility, credibility, and relevance in the marketplace. The project included the following:- Research- Brand audit- Qualitative customer/staff interviews- Customer survey- Competitor analysis- Critical insights report- Strategy workshop- Brand strategy- Portfolio architecture strategy- Naming- Tagline- Tone of voice- Brand story- Elevator pitch- Key messages- Messaging do's and don'ts- Visual identity- Color palette- Photographic style- Typography- Iconography- Graphic devices- Brand guidelines- Parent logo- Aligned product logos- Example applications- Product market fit testing

I had spoken to Jonathan at CUT THRU at a previous company. Their style was exactly what I was going for, and I appreciated their approach. It stood out from many other companies I spoke with.

We worked together from August 2024–May 2025. Any delays were due to internal changes.

Jonathan was our contact, and he was very responsive, even with the time zone difference.

Jonathan's level of expertise and the team he hired were impressive. They produced outstanding work. I worked with other agencies, and this was by far the best experience.

No, they adapted as our priorities and project direction shifted.

I am the Director of My Dead Grandpa

We run the biggest vintage marketplace/bazaar in South Australia.

Online Search

2-5 Employees

We had several meetings along the process to discuss how the project was tracking.

We were very happy with the timeframe that they completed their services on.

We found that the way they approached our branding was creative and out of the box. It left us with a truly standout brand for our company which has propelled us into the early stages of success.

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I am the Founder of Liquor Loot

Liquor Loot is a whisky and gin subscription service company in Australia

Referral

Whiskey Loot required brand research, strategy, design, and messaging. They helped us develop a brand that resonates with whiskey lovers and collectors, elevating our presence in the market.

CUT THRU Branding undertook detailed brand research, developed a clear strategy, and executed a compelling design that reflected the quality and craftsmanship of our service. Their messaging struck the perfect balance between sophisticated and approachable, appealing to both seasoned collectors and casual whiskey drinkers.

CUT THRU Branding demonstrated exceptional project management throughout the Whiskey Loot branding project. They consistently delivered items on time, adhering to the agreed schedule without any delays. Their team was highly responsive to our needs, taking the time to understand our vision and incorporating feedback at every stage of the process.

What stood out most about CUT THRU Branding was their unique ability to combine data-driven insights with creative, emotionally resonant branding. Their strategic approach to understanding our audience, combined with their artistic flair in design and messaging, was truly impressive.

While the overall experience with CUT THRU Branding was highly positive, one area for potential improvement could be in expanding their initial presentation of design concepts. Although the final results were excellent, having a few more early design variations to choose from might have provided a broader perspective on possible brand directions.

I am the Founder & CEO of a consulting company

Our company helps people find the words they need to live the life they want.

Online Search

2-5 Employees

Our existing brand needed a refresh - we needed to execute market research, re-identify our ideal customer profile and rename the business. Jono created a plan, met multiple times over zoom and the phone, prepping us with everything we needed to reimagine our brand vision. He also created and led an entire day long session in person where we explored our brand identity and go-to-market strategy. Key Deliverables:

We have a whole new brand vision and strategy for our business. We've successfully rebranded the business to be more polished & premium, allowing us to command higher prices and reach new demographics. The strategies we've discussed with Cut Thru have proven to be extremely effective and we're already seeing return on investment in the first few weeks.

Jono and the Cut Thru team consistently delivered everything on time or ahead of schedule. Jono does a great job providing short guided videos with every step, making the process accessible and simple.

Every step of the way, CUT THRU went the extra mile to make us feel included and understood. Jono's interest in our brand story felt genuine and his thinking was well aligned with our business values. It was refreshing to meet a professional who can be candid, hilarious and super knowledgeable all at once.

We are 100% satisfied with CUT THRU.