CUT THRU Branding Agency

I am the Co-founder of an ecommerce company

We are a boutique hat selling business.

Online Search

1 Employee

Seeking to launch a hat product with key targets of achieving product market fit through market research and then move to launching ad campaigns linked to landing pages

Launched ads and achieved a $1.7 cost per lead when determining demand for our product.

Meetings occurring weekly or fortnightly allowed CUT THRU to set clear goals for us after each session and provided constant support to our needs. This included going above and beyond in the project development stage to take photos of our hats to use for content.

In-Person Meeting

We're impressed with their genuine commitment to wanting to see us achieve our vision. Not only are they an incredible business strategist, but also a prolific mentor who provides us with content to better ourselves personally and in a business context - are unique trait in todays world.

No areas of improvement. Communication was great and we found the sessions constantly rewarding

I am the Owner of Cuts Avenue Salon

An app for helping users build focus and self-awareness through routinized, guided self-questioning.

Online Search

1 Employee

I had reached out to CutThru looking for a brand strategy solution for a hair salon enterprise I run and ended up opting in to 1-on-1 coaching to learn the ropes of the research segment of the CutThru methodology as the experience would apply not only in this enterprise but with an app I've been developing for months now. The zoom-enabled coaching sessions opened the door to a fresh actionable perspective grounded in first principles and cultivated a scientific approach I hadn't thought of making before. From the basics of brand strategy to systematic approaches towards product validation and customer surveying and segmentation: Johnathon was flexible, structured, attentive and insightful in conducting the sessions with a mind for helping me get the most out of the opportunity.

Actionable insight and implementable strategies. I've gained a new approach to both research and development alongside a curated focus for where to invest my energy and attention. Both for my app and my brick-and-mortar business.

Johnathon never missed a meeting and was more than flexible for my needs with regard to time and energy. Attentive, reciprocal and understanding where it concerned the gaps in my knowledge.

Virtual Meeting

Their portfolio did not seem like they were excessively boxed in by any one style and I gained the notion that this was because (instead of top-down cookie-cutter approaches) they, among other things, take a methodical approach to identifying and maximizing strengths and mitigating weaknesses unique to the client from the ground up.

I was thoroughly satisfied with what I've come away with. No reasonable fault in mind.

I am a Director of Ringcommend

We help customers find their perfect engagement ring at a fraction of its retail price and in less time than it takes to make a coffee

Referral

1 Employee

CUT THRU helped us define our target customer across core demographic, psychographic and buying habits. Once defined, a brand guide was developed that was to filter through all core business assets. These included the website, emails, social media content as well as product design and packaging. All of the above-mentioned deliverables were created according to these brand guidelines.

The measurable outcomes include: website traffic numbers, enquiries sent, products purchased, time on site, bounce rate, customer acquisition costs and referral numbers from existing customers. Other measurable outcomes that are secondary to these are the number of marketing channels and customer touchpoints, as well as respective impression and click thru rate numbers.

I was very impressed at all times. There was a clear project plan from the get-go that adhered to a traditional 'waterfall' / gantt style structure, however the project lead operated with a dynamic agile mindset. As original requirements were further crystalised or refined, the project lead dynamically updated the plan in an impressive and problem-free fashion.

In-Person Meeting

I was most impressed by their myopic results-oriented attitude. They were laser-focussed from the get-go on what the flag on the hill ultimately was, and everything was driven by that objective. By starting with the end in mind, everything worked backwards to create a strategic plan that connected where we were to where we needed to go in the most direct and purposeful manner.

Nothing comes to mind. I was thoroughly impressed by all aspects of the entire engagement.

I am a Manager of Quillette

We publish long form essays in a digital magazine.

2-5 Employees

CUT THRU totally rocked it when it came to media branding for a media outlet like ours. They kicked off with some in-depth market analysis and scoped out the competition to find the perfect way to make Quillette stand out. They chatted with readers and employees to get the lowdown on what made Quillette unique, along with its strengths and weaknesses.

Virtual Meeting

Cut Thru was highly effective in delivering items on time. They had a clear understanding of my project goals, established timelines, and communicated regularly with me. They were highly responsive to our needs and concerns, addressing any issues promptly and proactively.

The most impressive aspect of this company was their ability to recognize and address the unique difficulties related to producing long-form journalism on contentious matters. They showcased a profound grasp of our target audience's expectations and tailored a brand strategy that conveyed our core values and mission effectively. As a result, their branding efforts not only preserved our editorial integrity but also boosted audience engagement and reach.

While our overall experience with the company was highly positive, there is always room for growth and improvement. One possible area for enhancement could be providing more frequent check-ins during the project to ensure even greater alignment between both teams.

I am the Co-founder & Executive Director of Comestri

Comestri has developed a platform and solutions that enables commerce for retailers and merchants

Referral

6-10 Employees

To help define the Comestri Positioning Statement and Elevator Pitch, Cut Thru was engaged to deliver the following:

Cut Thru followed a defined process which led to the project being delivered on time. Cut Thru also worked around the busy schedule of Stakeholders but still delivered the project on time. Cut Thru was also very receptive to feedback and ideas which resulted in a great outcome

Virtual Meeting

CUT THRU was able to quickly grasp and understand our product. Jonathan and the team was able to literally "cut thru" the jargon and complexity of used in the eCommerce industry and delivera Positioning Statement and Elevator Pitch that was defined, succinct and understandable.

There are no areas of improvement that I can suggest based on the project that Cut Thru was engaged to deliver.