Introduce your business and what you do there.
I’m a performance marketing manager at Smarkets, a financial betting exchange platform where users can bet and trade markets on sports, politics, and current affairs. We’ve been running primarily in the UK since 2010, but we also have some European and US jurisdictions.
What challenge were you trying to address with ConsultMyApp (CMA)?
We needed help with organic growth. Even though we focused on user growth through PPC, we wanted to continue to grow our organic presence and optimize our app stores.
What was the scope of their involvement?
ConsultMyApp provides advertising and marketing services. We initially provided them with a brief of what we were looking to do and who our company was. Then, they provided us with a proposal of what they could do and a roadmap. Once we were happy with it, we signed the paperwork and began our partnership.
What is the team composition?
We’ve worked regularly with four teammates, but there have been 6–8 people working on the account in total. We mainly deal with the project manager and his second-in-command.
How did you come to work with ConsultMyApp (CMA)?
A previous marketing lead worked with ConsultMyApp; he made the initial reach-out. ConsultMyApp was well-placed to provide expert consultation to help us improve what we were doing at the time.
How much have you invested with them?
We’ve spent between $50,000–$100,000. We pay a monthly retainer.
What is the status of this engagement?
We started working with them in November 2021, and our relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve been really happy with their work. ConsultMyApp is great at creating content to help us with our search rankings. We’ve seen significant improvements in our organic rankings for high-level search terms within our industry. Also, ConsultMyApp has helped us improve our app store ratings. When we started with them, our score was around 3.6 on the App Store and 3.4 on Google Play Store; we’re now sitting on 4.6 and 4.2, respectively. Overall, we’ve also gotten great feedback from our customers.
How did ConsultMyApp (CMA) perform from a project management standpoint?
They’ve delivered the work on time. In particular, the project manager has been available almost every hour of the day, even at times when we don’t request him to be on hand. Moreover, the team is very amenable to any changes we need. Since our industry is heavily regulated, we need to ensure that messages are conveyed in a certain way to stay legally compliant. Our industry is also event-driven, so it’s important to touch base and update the events that affect our business as the year goes on. All in all, ConsultMyApp is great at keeping us up to date with that.
What did you find most impressive about them?
They have an excellent team environment. ConsultMyApp is motivated to work, collaborative, and hospitable. They’ve invited us to meet their team, even the ones who aren’t directly on our account. Also, it’s easy to get along with them, and we’ve maintained a great work relationship.
Are there any areas they could improve?
They should ensure that things are airtight when it comes to our industry and offering. There have been times when ConsultMyApp has needed to improve on some final checks regarding briefings and other things of that nature. However, it might be because they’ve had to learn on the go about our industry to understand its nuances. It’s tough to get used to that, and ConsultMyApp has improved over time; although there’s still room for improvement.
Do you have any advice for potential customers?
Make sure your needs align with their specific needs; they’re more focused on marketing.
