ConsultMyApp (CMA)

I’m a team lead for a sports betting company within the online gaming industry.

We hired them for app store optimization (ASO) services to get our brand and product out there in the App Store and Google Play. Our goal was to get more recognition and increase our downloads.

ConsultMyApp (CMA) provides ASO services for us. Every two weeks, they give us overviews of what we can improve. They offer suggestions on new creative, long descriptions, meta descriptions, and in-app events. The team also goes over our organic downloads and our keyword ranking within the app stores.

We work with 3–6 teammates from CMA, and James (ASO Team Lead & Senior Marketing Consultant) is our main point of contact.

CMA was already our partner when I came on board last year.

We’ve invested over $100,000.

I started working with them in September 2021, and the engagement is ongoing.

Thanks to CMA's work, we've seen a tremendous increase in our app's organic downloads.

They meet deadlines and stay on budget. As for tools, we use Box for file transfer. We communicate daily through Slack and have biweekly Zoom meetings with them.

I'm impressed with CMA's communication and daily updates. Moreover, I appreciate their passion for us to do well and focus on our brand.

No, there's nothing they need to improve; they do a really good job.

I advise asking questions and making sure you let CMA know your needs; they'll adjust the game plan accordingly.

I’m a project manager within the marketing department at TwinSpires, a business unit for Churchill Downs Incorporated, which is a horse racing company. We oversee the app and online betting portion of the business.

We hired them to optimize our app and app store presence and make recommendations about our user acquisition (UA) moves.

ConsultMyApp (CMA) helps us oversee our UA efforts, which is one of the biggest drivers to continue hitting our yearly goals. The team creates paid campaigns for us from scratch. They also make recommendations for app optimization, including creatives within the app and the metadata we update frequently. Their efforts are focused on tailoring and improving our visibility within the App Store and Google Play. CMA also oversees the budget for paid campaigns and what it’s being used for.

We’ve worked with about 12 people from CMA, in two separate teams, including account managers, optimization specialists, and design team members. I work closely with a group of five people.

They were already our partner when I joined the company.

Since we’ve been working with CMA, we’ve continued to be one of the leaders in our industry regarding performance in the App Store and Google Play, and they make sure we’re making improvements to keep it that way. Recently, we’ve hit all of our marks and then some, and a significant amount of credit goes to CMA.

We communicate via Slack, integrating them into our parent company’s workspace. For most meetings, we use Zoom. We use Jira for project management, and they’re integrated into that as well.

I have an agency background, so I understand that setting proper expectations about turnaround time and communication standards can be challenging. However, CMA makes it look effortless and makes us feel like they value our relationship. Their timely replies and insightful responses, even to random questions, are refreshing. Overall, they go above and beyond and keep the relationship effective and positive.

I can’t think of anything they need to improve; they consistently hit the mark for us.

I’m the director of the Church of Sweden abroad. We have about 40 congregations that we support, and we’re one of the largest Lutheran churches in the world, with around 8 million members.

We wanted to have our congregations online when we couldn’t be physically present. This project was pushed forward during the COVID-19 pandemic. The idea was to tie things together in the tech world with something that used to be face-to-face.

CMA developed a one-stop-shop Android and iOS app from scratch. Within the app, users can select their congregation and see contact information and the services offered. Additionally, information like news, where to donate, podcasts, and live feeds are all available.

We've engaged with around 10 people from their CMA, including project managers, developers, and marketing specialists.

Since it was the middle of the COVID-19 pandemic, we needed someone that had expertise in the field if we were going to get the project off the ground. We chose CMA because they had a proven track record of engaging users on an app platform.

So far, we’ve spent roughly €50,000 (approximately $53,000 USD).

We started working together in September 2020, and the engagement is ongoing.

The app has about 1,000 active users, which is really good for an app like ours. Additionally, we have many success stories at a congregational level. For example, we saw people over 70-years-old engaging with the app quite early in the Netherlands, which is unusual.

We haven’t had any problems at all regarding project management. The team has hit all the deadlines, and they have been very proactive. We have one designated teammate who works with CMA, and we mostly use email to communicate.

I’m most impressed by CMA’s honesty, and I appreciate how they try to understand our requirements. The team has been open-minded in interacting with us and figuring out our church and theology to help as best they can. Additionally, they’ve tried to expand on what we’ve told them on their own, which is uncommon today. Overall, working with CMA has been a really great experience — they have our best interest at heart.

No. We honestly haven’t had any problems.

Be honest and clear with what you want and allow CMA to add to the scope. When we started talking about the project, they completed the picture for us.

I am the senior mobile marketing manager for Lottoland. We are a gaming company and our core product is online lotteries. We also offer other popular gaming products such as scratch cards, casino games, and recently we have also added our sports vertical. I look after our mobile apps, and I am responsible for the mobile marketing strategy worldwide.

We needed someone to help us with app store optimization. Before working with them, I was working with another mobile marketing agency, but their services started to become quite costly and we wanted to look somewhere else and explore other partnerships. At the same time, they were quite cold in what they were expected to deliver, meaning that they did the job, but I don’t think they went the extra mile. We wanted something more and wanted to build a stronger relationship and get more of a tailored service rather than being just one of their main customers.

The first project was about App store positioning and helping us get our apps more discoverable in the App Store and Google Play Store, and improve our visibility which would end up in more installs. They fully delivered according to our expectations, and they were able to help us define what success could look like.

I worked with two people. One was a guy who has since left the company. I now work with Martina (Senior Marketing Consultant) who takes care of our account.

They found me. Mike (Founding Director) reached out to me on LinkedIn. He told me that he noticed that our overall performance in the App Store was not as good as it could have been. He wanted to have a chat with me and my team to understand our challenges. He then made a clear proposal on what they would do for us. I decided to start working with them because, from the very beginning, I noticed that they were extremely knowledgeable, set clear goals and KPIs, and they actually delivered what we expected them to.

It was around £200,000 (approximately $250,000 USD).

We started working with them in January 2018, and we’ve recently wrapped up the project in July 2020.

We did notice an impact. They managed to fully exceed our expectations. Our market is quite a competitive one, especially in the UK, and they managed to improve our rankings, and now are we are ranking second after the national lottery which is a strong brand in the UK. Since we don’t have any physical presence, we started fresh there. We were not as popular and to now rank second is a great result. We were not expecting that.

It was really smooth. They took care of everything. It was quite easy for us to relax and take advantage of the fact that they were really good at doing the project management side of things. They were setting deadlines and took care of scheduling all the activities to get where we wanted to get. It was quite comfortable for us to be guided by them. We set the goals, but then they were the ones that ensured that we had the best possible metadata, keywords, and whatever makes the app perform better.

One thing which is very good is the fact that they are extremely proactive. They really care about our brand and our app. For instance, they reach out to us whenever there is something that needs to be changed, fixed, or improved without having to chase them. Many times, it was them telling me that we need to change something because of an update of Apple’s side or Google side. They were able to share any relevant updates with us, so we were ahead of the curve before any issue came up.

No, I am extremely happy with them.

You can just trust them and rely on them and let them guide you. They are absolutely trustworthy and knowledgeable. To take full advantage of their expertise, you need to fully rely on them, accept their guidance, and listen to them.

I’m the social media and content coordinator for Lotto.com, a digital platform that allows users to order official state lottery draw and scratch games online. We serve as a lottery courier to facilitate participation in US state lotteries and support state-funded programs.

We wanted to achieve much higher downloads, conversion rates, impressions, and customer base.

ConsultMyApp (CMA) updates creatives, provides us with projections, competitor analysis, keyword research, and keyword leveraging. The team also handles competitor analysis on iOS and Android and initiates in-app events.

We work with two members of ConsultMyApp (CMA).

We found them through a corporate partnership.

We started working with them in January 2025, and the engagement is ongoing.

We’ve seen a 10%–65% increase in downloads, customers, and conversion rates every month. In May 2025, we saw the highest improvement in unique customers.

They always deliver on time. We communicate via virtual meetings, emails, and messaging apps.

The team is very friendly.

No, there aren’t any.