Please describe your company and your position there.
I am the Digital Marketing Specialist in Unilever Food Solutions, responsible mostly for digital campaigning for the whole Northern Eastern Europe (7 countries). Our company is serving gastronomy branch services and products, that support Chefs and Owners and Managers of the restaurants etc. in their daily work.
For what projects/services did your company hire Bluerank?
We were looking for a performance marketing agency, that would perform our ongoing digital campaigns and also perform campaigns for our product launches. We needed to have the digital marketing agency that was able to precisely find our target group, perform the highest quality campaigns in various digital touchpoints and we knew that we won't be able to do it internally.
What were your goals for this project?
We wanted to increase awareness of our company in the digital world, since we saw that our business even though is still mostly offline, needed to go through digital transformation and gain a strong position across our competitors in the online communication. The second goal was to increase our sales through various digital activities supported by the Bluerank R&D Department
How did you select Bluerank?
The whole team performed a research online, then we created a brief and based on a brief we performed a pitch with selected companies. There were 4 companies involved in this process, and the deciding factors was fulfilling our brief, the experience in B2B market or food industry and cost efectiveness. There were leadership team involved in a process (finance, marketing).
Describe the scope of their work in detail.
After selecting Bluerank, we described to them our yearly plan of marketing activities, our product launches, seasonality of chefs focuses and based on that information they provided us a mediaplan of our digital campaigns (fb ads, google ads, currently also programmatic campaigns and external mailings) and a plan for SEO visibility and also through their R&D department.
What was the team composition?
There were a bunch of specialists from the Bluerank's side involved in the project: 1 Facebook ads specialist, 1 Lead ads specialist, 1 google ads specialist, 1 SEO specialist, 1 programmatic specialist, 2 R&D specialist and over a time 1 chatbot specialist. the size of the team got a big bigger over the time (by 2 persons)
Can you share any outcomes from the project that demonstrate progress or success?
Thanks to Bluerank we introduced a whole system of lead ads campaigns, which resulted in even a few hundred of leads weekly, that was sent to our sales team. Our website now has a performance analytics that is set very good by the R&D department and we are now able to measure all of our campaigns results, even with e-commerce effects.
How effective was the workflow between your team and theirs?
The team is very responsive, they rarely have problems with meeting the deadline, usually everything is on time. At the very beggining we were lacking in some tools to improve and manage our workflow, but then we introduced simple spreadsheets and it was a good solution.
What did you find most impressive about this company?
Bluerank is very flexible, communicative, easy to work with. Their biggest strenght is their specialists' knowledge - each one of them is really a master of their area and we can see a big experience in everyday work.
Are there any areas for improvement?
The most important area for improvement is the proactiveness of the whole team - they are the specialists of digital marketing on perticular touchpoints and we would like to see more proporistions from their side how to develop the business, our touchpoints, how to use them more effectively and also more learning by drawing the conclusions based on mistakes and ongoing performance.
