Beetroot AB

I’m the CEO of Zwapgrid, an integration platform. We work primarily with other software companies and help them with their various application integration needs.

We needed skilled developers to build our integration platform. From the start, we needed an offshore team because we knew we wouldn’t be able to staff locally.

They work as our development team for our platform. Although we have a couple of in-house developers, we rely very heavily on Beetroot AB. We spent time explaining and talking about our process and what problems we are addressing. Our team also asked them how they think we should handle these challenges. We have spent a lot of money and energy on setting up DevOps and routines for continuous integration.

There are eight developers, including a team lead and a technical lead. Last week, we decided to add two more developers to the team. There will eventually be 10 people. A month ago, we put together three different teams. There are one platform team and two multi-functional teams with product owners and project managers based here in Stockholm and developers based in Kyiv.

We initially tried other teams to help us continue to build on the platform, but they didn’t work out. I met with one of the founders of Beetroot AB and we decided to give them a try. From then on, the team has just been growing.

Our team has invested $40,000 per month since December 2017.

We started working together in December 2017. The work is ongoing.

We’re super happy with them. They’re doing a great job. It’s like working with an in-house team. While some CEOs see outsourced teams as exoskeletons, our cooperation is completely different. They could just as well be working here in Stockholm; it doesn’t matter if they’re based in Kyiv or the southern part of Sweden.

We have integrated their team very closely with the team in Stockholm. Once a year, we bring all of them to kickoffs. We have video standups and interact on Slack and Google Hangouts daily. We also arranged an apartment here in Stockholm. They take turns working here to get even closer to the core of this team.

Our developers feel that they are working for two companies; us and Beetroot AB. We take up all their time. I don’t think any of our developers feel they are consultants. They’re full members of the team. It’s an extremely good setup as it shows we are willing to invest in the people if they invest in us and our mission. We treat them with respect and we expect them to do a fantastic job with us. We’ve only lost one person who had to move away.

When we had issues in the beginning because they didn’t really understand me or I didn’t really understand them. However, we cleared those things immediately. They're responsive and answered all of my questions.

I would advise involving them and being selective when you recruit. Treat them with respect and show them you’re hoping to work with them for 10 years. They’re extremely bright and ambitious. If you believe in them and give them a place to grow, the energy and passion you’ll get back from them will be fantastic.

I’m the CEO of a global robotics company.

We needed help with staff augmentation.

Beetroot AB provides us with staff augmentation services. We've had a discovery call to discuss our needs and their offering, and we've written an agreement. The team has provided us with our first labor, and we've been so impressed with their service that we've hired additional personnel through their company.

We work with autonomous systems engineers, field engineers, and project managers from Beetroot AB.

We found them through the media; I read an article by the CEO of Beetroot AB.

We've invested between $250,000 and $500,000.

We started working together in October 2024, and the engagement is ongoing. We're looking forward to expanding our collaboration.

From an industry perspective, Beetroot AB's expertise, knowledge, and competency are excellent. The administrative tasks have been highly straightforward thanks to Beetroot AB.

Beetroot AB's team communicates remarkably well, is fully integrated into our systems, and delivers on time and within budget, even under budget for some projects. We leverage Slack, Notion, Google Workspace, and GitLab as our project management and communication tools.

Beetroot AB's biggest strength is attracting excellent and highly motivated tech talent.

No, there aren't any.

Don't underestimate the talent Beetroot AB brings; their team can do a lot more than what you'd expect from an outsourcing firm.

I'm the e-commerce manager at Åtta45, the biggest printing company in Sweden and the Nordic area.

We needed support for our ongoing WordPress project.

Beetroot AB has been providing web development services. Initially, we were working on keeping our main site in order, but our cooperation evolved into a larger project where we rebuilt our WordPress and WooCommerce sites. We've used the old framework and have our own in-house art director and editor.

We're in daily contact with Anastasiia, the WordPress developer, and Dmytro, the full stack developer, but they work with a business contact support teammate, so we work with three people.

We had a web agency in Sweden, but they had their own developers in Poland and Estonia. We paid them a lot, and the developers did all the work. I ended that cooperation and got a tip to call Beetroot AB, so I did.

We've spent about 350,000 Swedish Krona.

We started working with them in September 2023, and our engagement is ongoing.

They've been good at following our needs. They've also provided suggestions and workarounds, which resulted in good cooperation.

We use Asana as our project management tool and communicate via checkup meetings through Microsoft Teams. We've had no problems with staying on budget. Meeting deadlines is difficult in web projects because of changes, and we often find out we want something else. However, we've had constant cooperation towards deadlines, which could be for every functionality or on the whole. We had a big launch on the 27th of December, and everything has worked out fine.

They have order in their process. They follow up on an hourly basis, and I've never complained about an invoice because it follows what we agreed on. They also work a lot, so we can communicate late at night.

No, they should keep up the good work.

Asana has been a good help, so I recommend using a project management tool to communicate since we’re in different countries and speak different languages.

I’m a data delivery manager at a scale-up in Sweden that helps machines understand the world around them. Our primary focus is on autonomous vehicles. As a data delivery manager, my job is to handle our different labeling suppliers around the world.

We needed a partner to help us with data labeling.

Beetroot AB has integrated our team to help us with data labeling. Our clients need a lot of data labeled, which can be different data sets from cameras, LiDARs, radars, or other sensors. Labeling this data includes making boxes and specifying what the object is, such as a car, a traffic sign, or a traffic light. We then feed that data back into the machine learning algorithm so it can learn based on the labeled data.

I have weekly interactions with the entire team, but I mostly talk to three people: the account manager, an HR manager, and a team lead.

We’ve been working with Beetroot AB since the inception of our company. The engagement began before I joined.

We started working together in August 2018, and the engagement is ongoing.

The best proof of Beetroot AB’s expertise is that our clients are happy, and we have returning customers and customers we’ve kept for many years. This is a proof point that they deliver high-quality work.

Beetroot AB has been very easy to work with. They are very adaptable and eager to understand different use cases. In general, they are good at meeting deadlines and delivering high-quality work.

Beetroot AB is very solutions-oriented, and that attitude extends throughout the organization. Everyone from the CEO to every team member shares this approach. I think it’s part of their culture and something they’ve been able to cultivate really well. They are strong communicators and easy to work with, not to mention that they provide good support.

We would want slightly cheaper prices, but we keep coming back, so they deliver value for our money.

Be clear about your requirements and open to their feedback. Beetroot AB provides good feedback and suggestions.

I am the Senior Vice President of BranchPattern

BranchPattern is a consultancy consisting of Professional Engineers, Registered Architects, and Building Scientists that focus on implementing programs and solutions to optimize human experience and environmental stewardship in the built environment.

Online Search

6-10 Employees

We began with a robust discovery process that resulted in a proposed roadmap, technology stack, timeline, and budget. This helped set the course and priorities for the project, with a targeted MVP in December 2024.

Beetroot had a dedicated Project Manager throughout the project who managed the team, schedule, and interactions with us. She was a singular point of contact for any issue that we had, and she would distribute information or requests to her team, and provide a consolidated response which kept things efficient. This was also very helpful from the standpoint that we didn't have experience with this type of project, and wouldn't always know who a question should be directed to.

Virtual Meeting

I was really impressed at the effort they put into understanding the technical delivery of our business program. They had a business analyst involved with the project that learned enough about it that it actually felt like she could be a consultant within the program. What that meant to us was that it didn't feel like we had to spend an inordinate amount of time explaining how the program works. It also resulted in her being able to understand our intent, even when we couldn't always provide the direction. She became a really important liaison between what we needed to accomplish with the business, and how that translated to the software platform.

After deploying the first version of the software platform, we had some unclear expectations for when updates would be made, and how that would be communicated with the team. However, we resolved that together by developing a sprint-schedule, inclusive of feedback, and better defined the roadmap for version updates. So they reacted to the feedback really well and constructively.