AtticSalt Branding

I’m the creative director of Credit Union 1. We’re a credit union based in Chicago.

Our company has been around since 1958. We have a lot of legacy items from just being in business for so long. We needed a company to help us go through a full rebranding process to bring the company up to speed and make it a more modern experience.

We initially engaged with AtticSalt Branding to help us with a campaign. We started the engagement with an initial call with Rani (Founder), who walked us through their process for how they would tackle the scope of our project. From there, we signed a statement of work and started going through their process, which included workshops and questionnaires.

We primarily worked with four people from AtticSalt Branding, including Rani, a project manager, a copywriter, and a designer.

Our chief marketing officer had worked with AtticSalt Branding in the past, and he recommended them to me for this rebranding project.

We spent somewhere around $100,000–$200,000 on this project.

We worked together from August 2022–January 2023.

We’re currently rolling out the brand, so we don’t have any success metrics yet. However, from an employee perspective, our new brand has received positive feedback and really boosted morale. They love the direction that our brand is going, and everything we’ve been producing has been great. Overall, we’re extremely happy with all the work AtticSalt Branding did. Our engagement was a massive success.

AtticSalt Branding performed well in terms of project management. They were on point with everything, and theft never left us hanging. They usually responded to our questions and concerns within the same day. They were also incredibly well-prepared for all of our meetings. I truly can’t say enough good things about how great our experience was with AtticSalt Branding.

We were impressed with how involved Rami, the owner, was throughout the project. He wanted to make sure that everything was perfect and how we wanted it. I’ve worked with a lot of other agencies before, and having that much investment from an owner is very rare. We also appreciated their excellent communication and willingness to go the extra mile to make us happy.

If there’s anything I could change, I would see if they could take some existing pieces of work that we've done to rework them and help us solve some of the logistical solutions with how we're trying to communicate.

Make sure to explore the services that AtticSalt Branding provides and have a conversation with them to see if they’re the right fit for your needs.

I am the VP + Chief Experience officer of SunWest Credit Union

We empower our members to take ownership of their financial future with clarity, confidence, and the right tools.

Online Search

6-10 Employees

We brought Attic Salt in to refresh our brand and elevate how we show up in the financial space. That didn’t last long. It became clear pretty quickly we weren’t looking at a refresh. We were looking at a full-scale transformation.

While the project is still ongoing, we’ve already seen meaningful progress across foundational elements that are setting us up for long-term impact.

Their project management has been one of the strongest aspects of this partnership.

What stands out most is their ability to consistently push boundaries while staying grounded in purpose.

There’s very little we would change, which says a lot about the strength of the partnership.

I am the Director of Marketing of Tempe Tourism

Tempe Tourism is a destination marketing organization focused on promoting travel to Tempe, AZ.

Attic Salt led a comprehensive brand refresh for Tempe Tourism, including a new logo, updated brand identity, and refreshed brand guidelines to ensure consistency across all platforms. Their scope of work also encompassed copy refinement to align with the brand’s new voice and messaging. Additionally, they structured the design of Tempe Tourism’s new website, creating a modern and engaging digital presence that reflects the destination’s vibrant energy. Their strategic and creative expertise helped bring the refreshed brand to life in a meaningful and impactful way.

The measurable outcomes from Attic Salt’s brand refresh for Tempe Tourism included:

Attic Salt’s project management was highly organized, strategic, and collaborative from start to finish. They established a clear roadmap with defined milestones, ensuring transparency and alignment throughout the process. Their team maintained open and consistent communication, providing regular updates and incorporating feedback seamlessly. They were proactive in problem-solving, adaptable to evolving needs, and always met deadlines without compromising quality. Their structured yet flexible approach allowed for a smooth workflow, making them an invaluable partner in bringing Tempe Tourism’s refreshed brand to life.

What impressed us most about Attic Salt was their deep commitment to truly understanding and embodying our brand. They didn’t just deliver a project—they immersed themselves in our team, our destination, and our vision. Their ability to listen, collaborate, and integrate seamlessly into our process made them feel like an extension of our organization rather than an external agency. Their creativity, strategic thinking, and attention to detail ensured that every aspect of the brand refresh was both innovative and authentic. AtticSalt Branding's passion for their work and dedication to our success set them apart as an exceptional partner.

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I am the Engage Pastor of Crossroads Church

We are a non-denominational church with a bold mission.

Online Search

6-10 Employees

We were looking to differentiate our church from others with the same name, both locally as well as on a national level. We needed a new logo, brand system and language to align with our mission statement. We also requested branding for our outreach organization, which operates under the umbrella of the church, but has it's own unique mission.

We went through a very thorough discovery and naming process that proved to enhance and solidify our own awareness of who we are as an organization. We received a modern and unique new logo, brandmark and monogram along with an entire brand system that is clear and easy to use.

Rani and his team did a fantastic job communicating requests and next steps. They were always on time, professional and prepared. The team listened intently and did their best to truly understand what we shared with them.

Virtual Meeting

We truly connected with the team at AtticSalt. The rebranding process was so much deeper than we expected it to be, and they walked us through that process with great thoughtfulness and respect.

We would've loved to have spent one of our longer discovery meetings in person rather than virtually, and that's because we thoroughly enjoyed working with their team!

I am the Founders of HelloDock

The premier software used for Bill of Lading (BOL) paperwork management in the warehouse

Online Search

2-5 Employees

Atticsalt developed a compelling verbal identity for our brand, crafting our story, taglines, positioning, and persona in a way that truly reflects our unique values. They also created a detailed messaging architecture, including key messaging for different audience segments, creative copy ideas, and guidelines for how our brand should communicate.

The facilitated workshops and collaborative exercises led to actionable insights, refining our business's mission, vision, values, and audience personas. This foundational work has already translated into a more cohesive and engaging brand presence. Visually, the new identity concepts, including a refined logo system, color palette, and typography, have set a distinct and memorable visual direction for our business. The development of ancillary brand visuals and the comprehensive brand guide ensure that our brand's look and feel are consistently maintained across all applications.

Overall, the professionalism and effective communication from Atticsalt's entire team, combined with their dedicated approach, have led to a transformative branding experience for our business. Our brand's identity and online presence have been significantly elevated, demonstrating clear progress and success in our ongoing branding efforts. We have no desire to seek out any other branding agency in the future as Atticsalt has--and continues to, go above and beyond in their efforts to enhance our brand and business's vision.

Their consistency has improved our brand recognition and trustworthiness, which we can see through increased engagement and positive user responses. The landing page concepts and the final website design proposal have provided a clear and strategic roadmap for our website's full implementation, ensuring a seamless transition and a superior online presence.

Honestly, this process has been incredible from the start and continues to impress. AtticSalt has exceeded all expectations, demonstrating unparalleled dedication, creativity, and professionalism. Their attention to detail and commitment to understanding our needs have made this collaboration not only successful but also immensely enjoyable.