AtticSalt Branding

I am the CEO of AKOS

Custom Software and Data agency for Mid-Market to Enterprise Organizations.

Referral

2-5 Employees

We hired AtticSalt to help refresh our Logo and Brand, we had different versions of logo and countless pitch decks. They helped us consolidate everything into one master Deck with consistent branding and plug-and-play modules for our Sales and Marketing team to use across all collateral.

Ability to create new marketing material in hours, not days/weeks. We went from a single ad, pitch-deck, or graphic taking weeks of designs, then revisions, to just launching in a few hours.

Our PM was always on top with communicating progress with us, we met with their team once consistently each week, and other ad-hoc meetings were scheduled as needed. We were very happy with the process and the outcome.

Virtual Meeting

The quality of their work and their ability to consolidate chaos and create beautiful and functional designs. You would have to spend exponentially more with largest brand agencies in the world to do what AtticSalt did for us quickly.

Nope, everything went better than expected.

I am the Founder/Editorial Director of The Intelligence

An editorial newsletter publisher and resource community for tech enthusiasts.

Online Search

2-5 Employees

Attic Salt helped us create a framework for our brand expansion as well as a complete visual identity around our new primary brand and a series of subbrands within it. Deliverables included a new wordmark logo, a new graphical mascot to accompany the logo, a framework for naming conventions and presentations of the various subbrands (including our premium membership program), designs for our various editorial newsletters, and designs/strategies for key pages on our revamped website.

Quality of the work and the tremendous reception it's received from our readers and customers.

Rani and his team were extremely receptive to feedback. They took our many thoughts and desires into account at every step along the way and continually evolved their work to bring it in line with our expectations and reach an exceptional end result.

The experience of working with Attic Salt felt intensely personal, and they were extraordinarily skilled in not only responding to our desires but also helping us figure out exactly what those desires were. The results went above and beyond what we could have ever expected. We went into this process looking for a new logo. We came out with a deeper understanding of who we were, what we were all about, and what we needed to bring our company into its next era.

We were extremely satisfied with the process and especially the results.

I'm the founder and CEO of Faceology. Our clinic provides myofunctional therapy services to individuals experiencing snoring, sleep apnea, jaw pain, and related issues. This therapy involves exercising and strengthening the muscles in the mouth and face, similar to physical therapy. Our team of therapists offers online treatment sessions for patients.

We were seeking assistance for a rebranding project.

AtticSalt Branding was responsible for rebranding my website, social media, and our whole presence. We had several meetings, both over Zoom and in person, in which we discussed all our needs.

We worked with three AtticSalt Branding team members, including Lauren (Messaging Strategist).

I met Rani (CEO & Chief Strategist) through an organization we're both members of.

It was around $60,000.

I worked with the AtticSalt Branding team from February–June 2022.

Their quality is exceptional, and the brand is beautiful. I want to show AtticSalt Branding's work to everyone.

AtticSalt Branding met all the deadlines. They gave me the quote upfront and never went over the budget. They broke up the payment over three months for me, which was helpful.

The AtticSalt Branding team did a ton of research on the backend. They could speak about my industry as if they had previous experience in it, and I was really impressed by that.

There aren't any areas for improvement. I was pleased with the results, and there's nothing negative to say.

My recommendation is to trust in the process. Be confident in AtticSalt Branding's work; they consistently do an excellent job.

I am the Founder & CEO of Featured

Featured connects subject-matter experts with top publishers to increase their exposure and create quality, ready-to-publish Q&A content.

2-5 Employees

Completed successful rebrand from Terkel to Featured. Customers love the brand, investors love the visual identity, and our team is motivated by the potential.

We asked for Attic Salt for a laundry list of deliverables in the shortest (some would say "not doable") amount of time. Not only did Attic Salt adhere to the timeline, but they delivered incredible work. Rani, Lauren, and team put in loads of listening time, did the behind the scenes work, involved us in the process, and met deadlines.

Attic Salt has a refined process and true expertise. Trust me, I challenged them in every which way to work against their process so that we could get the brand out the door faster. Looking back on the project, there were many moments were I would have royally messed things up had I not fully trusted the Attic Salt team. I almost pulled the trigger to announce the brand about a month too early.

From a client side, I had never used Miro and the tool is an important part of their process. Of course, Attic Salt devotes training time to help clients feel comfortable with Miro and provides all the resources you need to get onboarded. But still, there's a slight learning curve from a client set in terms of tools that are foreign to us like Miro and Adobe. Still, you gotta collaborate and use tools to do it. Miro and Adobe seem to be the leading tools in the space, but just took us some time to get used to.

I’m the VP of marketing for an EdTech company that creates learning solutions for K-12 schools.

We needed to build the brand and visual identity from scratch.

First, we scoped out the project with AtticSalt and dug into the ideation and discovery work. We reviewed some potential directions for the brand and visual identity. Then, we selected one and iterated on it until we locked it in and landed the final deliverables: the brand book, logo, and some collateral.

We mainly worked with three teammates: Rani (CEO & Chief Strategist), Lauren (Messaging Strategist), and the designer.

We landed with them after a lengthy process; we interviewed about 30 agencies.

We spent around $70,000.

We worked together from July–September 2022.

We don’t have metrics because we’re still pre-launch. Nonetheless, we were very happy with the outcome; they did an excellent job.

They were well-organized. We used Asana for project management.

They were full of creative ideas. We loved the logo and visual identity they landed with.

Since we were pre-launch, we didn’t have historical data. If we did it again, we’d do more research.

Just trust them; you’ll be very happy with the outcome.