AppAgent

I am the VP Growth Products of VGW

VGW's an Aussie gaming company — we run the big social casino and sweepstakes brands like Chumba Casino, LuckyLand Slots, and Global Poker.

Referral

6-10 Employees

We brought AppAgent in to get Monopoly Match's user acquisition off the ground through soft launch in the States — basically standing up paid UA across Meta, Google, TikTok and Unity, sorting out our creative pipeline and ASO, and getting measurement clean enough to actually trust the numbers. On top of running the channels, they were our sounding board on UA strategy — the payback assessment, the organic baseline work, and helping us figure out what's worth scaling and what isn't.

Managed c/a $1M in UA spend across CA and US; Android CPI reduced to $0.76 during tech launch; soft launch expanded from CA to US; icon and FTUE A/B tests completed.

Honestly, really solid. Well-organised, clear comms, and we always knew what was happening — no chasing required. Delivery was on time, and where things moved it was usually because we'd thrown something new at them, like an extended approval timeframe, not because anything slipped. Genuinely responsive too — quick when priorities shifted and happy to go deeper when we needed it. Felt more like an extension of our team than an agency at arm's length.

Virtual Meeting

What stood out most was how they balanced the executional and the strategic — plenty of agencies can run campaigns, but AppAgent actually thought alongside us. They weren't afraid to tell us when the numbers didn't support scaling, which is rarer than it should be — honest counsel over just spending our budget. That mix of genuine UA craft and no-BS strategic judgement is what made them feel different. Great culture too — super creative team with a great sense of humour.

Not much — and the few things I'd point to weren't really their fault. If anything, some of the analysis could've landed a touch faster, but that was usually down to data access and approval timeframes on our side rather than them dragging.

I am the Head of Marketing of Muus Collective

Muus Collective is a female-founded studio building fashion-centric, community-driven experiences spanning mobile games, entertainment and e-commerce. We are creating a revolutionary mobile fashion game where players cultivate and hone their personal style — as a muse, designer or stylist.

Soft launch of a mobile game called Bellemint

I worked with them preciously

2-5 Employees

The team is very proactive and always comes to the table with new ideas for different tests we can run and how we can continue to improve our performance. If I share ideas or our goals change, they will always take the feedback and come back with a plan to address them. Our timelines are always shifting and they have remained flexible.

I think they have a great understanding of the industry, they are nice to work with and I feel like they understand our brand and goals. I also feel like they are very proactive with coming up with new ideas, which is not always my experience with agencies.

Nothing I can think of! I appreciate their dedication.

We develop and self-publish games, mainly for mobile devices. I'm an executive and I manage the product side of the business, including UA and AdMon.

Growing our main game through:

2-5 depending on the period

Through consultation and hands-on work, Appagent has been supporting us in defining the marketing strategy, creating and managing all our marketing campaigns and creating all required creatives.

Our marketing efforts became profitable 2 months after starting to work with Appagent. We have managed to stabilize our spend and have been working to increase it, pending product improvements.

They are very proactive in raising issues and suggesting solutions. Whenever we needed to adapt our strategy, they were the first to come up with different alternatives and help us make a decision. They are really fast and flexible and communication is exemplary. The team is great!

Their proactivity and the fact that they do care about our success and go to great lengths to help us achieve our goals.

We're really happy working with them! All our goals are aligned and the great communication and their fast response has always solved any arising issues.

We develop and self-publish games, mainly for mobile devices.

Growing our main game through:

Referral + online research.

Around $250.000.

Through consultation and hands-on work, Appagent has been supporting us in defining the marketing strategy, creating and managing all our marketing campaigns and creating all required creatives.

Ongoing

Our marketing efforts became profitable 2 months after starting to work with Appagent. We have managed to stabilize our spend and have been working to increase it, pending product improvements.

They are very proactive in raising issues and suggesting solutions. Whenever we needed to adapt our strategy, they were the first to come up with different alternatives and help us make a decision. They are really fast and flexible and communication is exemplary. The team is great!

Their proactivity and the fact that they do care about our success and go to great lengths to help us achieve our goals.

We're really happy working with them! All our goals are aligned and the great communication and their fast response has always solved any arising issues.

I am the Senior Brand Marketing Manager of a gaming company

We are a game development studio that was founded in 2016 and is based in Hamburg, Germany.

Referral

2-5 Employees

Video Ads Production ACTIVITIES

Focusing on measurable performance KPIs like CTR, CVR, IPM and CPI

Project management team is always working very exemplary, giving updates and communicating potential delays in time. Team is usually open to pitch and brief in our own ideas, always trying their best to deliver assets asap

They are a great team that ensures open collaboration and communication and delivers quality assets.

The creative ideas and strategies for our upcoming games were more fleshed out and always performed better than the ones for our existing game.