AppAgent

I am the CEO of App Toro

App Toro is a mobile app studio focused on iOS apps.

Other

High ratings, Close to my geographic location, Great culture fit, Good value for cost

2-5 Employees

Virtual Meeting, Email or Messaging App

Through consultation and hands-on work, the vendor helped us build complex Google Data Studio Dashboards, provided custom education for app marketing topics and KPIs and helps with product strategy.

The vendor's project management is flawless. Our needs have been met in full from the very beginning. Every partial project and meeting has had a specific agenda with specific outputs and action steps. Every delivery has been delivered on time.

The most impressive has been their ability to understand our state of mind, knowledge and product maturity and adjust the cooperation and communication to match it perfectly. Be it custom educational sessions, custom scope of cooperation or ability to find and manage third-party technical specialists to complement our stack.

No, we can't imagine how our cooperation could have been better.

I am a co-founder of a mobile game development company. We self-publish titles in the word and casual genres.

We successfully launched a mobile title in 2019 that was gaining traction and beginning to scale. The User Acquisition and creative production required to ensure we continued to accelerate this growth was placing heavy demands on our team, so we looked outward for an agency that could provide support and marketing insights.

We met with several agencies and reviewed the growth and marketing strategies they proposed. We considered the overview AppAgent presented to be clear and pragmatic, and after shortlisting them we reached out to their previous clients for insights into the quality of work they delivered. We decided to move forward with AppAgent based on their competitive pricing, testimonies of former clients, and the straightforward plan they presented.

AppAgent presented an overarching growth plan with multiple streams of work to progress. A key part of that plan was work on an LTV model which would underpin our assessment of campaign performance and inform long term investment. Once this model was in place, we began testing new channels, regions, and creatives to identify where we could successfully find scale.

We work with Roberto as our key point of contact and account manager. We have also worked with Martin on the development of our LTV model, David who provides granular campaign management insights, and Tatiana who works on creative and UGC content.

Revenue for our flagship title has improved threefold since the beginning of our cooperation with AppAgent. Importantly, the percentage of revenue driven by User Acquisition has increased markedly, and the regions from which we generate UA revenue have become more diverse. AppAgent has been critical in providing the capacity for us to explore and expand our UA efforts.

We have always had a clear and straightforward workflow with plenty of communication. Typically it's AppAgent who are chasing us to progress agreed milestones, which is exactly what we want from the relationship.

We've found AppAgent to be refreshingly open and transparent to work with. Their team has an earnest ethos of hardwork and are continually hungry to find ways to advance our business goals. Throughout our relationship there's been a genuine feeling that they truly want to see our business grow and succeed.

We've been very happy with our working relationship. There have been times where we have been slightly misaligned on certain goals, but they have always been on top of communication and very responsive to any requests we've made.

I’m the CMO of a mobile game startup.

They solve our creative needs in terms of digital advertising on large platforms, including Facebook and Google, and networks, Unity.

There were multiple steps to our engagement. First, they developed our initial creative for the App Store, which include screenshots, app icons, preview videos, and more. They also created 30-second videos that contained content from our game assets. These videos didn’t require them to create any new visuals, but to utilize the footage already made by our artists. 95% of their work went out on Facebook and Google.

I don’t recall anyone’s exact positions, but we interfaced directly with three people. Since the engagement ended, we’ve only been in contact with their creative director.

They were recommended by an industry friend.

The total cost was around $50,000.

We worked together from January 2021–April 2022.

We track two measurements: click-through rate on the app itself and our return on ad spend on an individual creative basis. The click-through rate is our direct performance indicator, and depending on which piece of creative drove the best ROAS, we’d order more variations on that particular piece.

There were some small issues in the beginning, but we resolved them fairly quickly. AppAgent went on to deliver on cadence. We focused on ensuring high quality rather than delivering lots of pieces quickly. We also held catch-up calls whenever necessary.

What stood out to us the most was how they were able to handle the creative without needing too much input from me, which is what I wanted. My goal was to find a vendor that would be independent in their process and then deliver me the final creative for approval, without requiring a lot, or any, changes. They upheld this goal in a nice manner.

They’re focused on being a mobile game creative agency, but during the exploration and briefing phase, they asked a lot of questions that weren’t related to the mobile game process. This was surprising to me, as the mobile game process is very streamlined; there isn’t much room for interpretation. Some of this work felt unnecessary to me.

Future clients need to leave room for a six-month period in these engagements. They work independently and can be successful on their own, but it definitely requires two partners to make the most out of this relationship.

I’m the user acquisition (UA) lead at Snowprint Studios AB, a mobile free-to-play gaming developer. I lead day-to-day operational tasks for acquiring new users and setting up strategies.

We didn’t have a lot of internal resources for producing UA videos. In addition, our game was going through different phases of a soft launch, where we needed to test different creative concepts. We hired AppAgent to expand our creative production process and leverage their expertise for what would work best for our game.

AppAgent produces ad creatives for us with a focus on UA. First, we met with AppAgent and showed them our past work and what had worked so far. We went back and forth with ideas and gave them feedback based on our priorities. The videos are mostly in 2D with available assets. However, parts of the videos are in 3D, and on rare occasions, they use live-action recordings of actors for specific scenes.

I have one main point of contact, and I’ve also worked with someone who helps with research and strategy. At the very beginning, I talked to their business manager.

They were a referral through other companies I’ve worked with. Hearing from the grapevines, I knew AppAgent had a good reputation for a high level of quality. I reached out to them, and we got up and running.

We’ve spent between $50,000–$100,000.

We started working together around October 2021, and our engagement is ongoing.

AppAgent’s work has received good feedback internally. We use the videos for UA; we’ve used them for ads on Instagram, Facebook, YouTube, and TikTok and on some sites that support in-game advertisements. Although it took a while to get some of the 3D models right, everyone has been happy with the results.

Initially, their project management was acceptable. In more recent projects, the team has shown incremental improvements as we better understand what works in terms of concepts and themes. We mostly communicate via Slack or email, and we have a PowerPoint presentation that they update periodically.

They have a certain level of marketing experience. Not all creative agencies have that expertise; they just make videos or assets. Meanwhile, AppAgent has a keen insight into running campaigns and advertising strategies. Although they aren’t providing those services, their knowledge of what works translates into their ideas and the final product.

They could be a little more proactive in suggesting strategy changes. We had instances when certain strategies took time and effort but did not produce many results. The team could also provide more radical ideas within our framework.

My advice is to lean into AppAgent’s expertise and creativity. They have a lot of experience working with many clients and seeing what works in the advertising environment. Beforehand, come with some basic assumptions of one’s product but leverage App Agents expertise to challenge, test and push that. Especially since App Agent has a UA team inhouse, they should have industry wide experience to tap into both for new ideas but also for actual UA should the need arises.

I am Co-CEO of a gaming company called Holyday Studios and our main game is Firestone IDLE RPG.

We hired AppAgent to help us grow our player base with user acquisition. They are creating the marketing material as well as the marketing campaigns.

A contact of our working in Google, proposed us to cooperate with AppAgent.

They work closely with our team to provide quality services. First of all, they create the marketing material for our game. They create the marketing campaigns for user acquisition. They propose changes needed to make the game better and easier to be marketed.

We have worked with 3 people closely. 1 Marketing director who handles high level issues, 1 UA expert for the User Acquisition issues and 1 Account manager who handles most of the project.

It's still very early to see great results. With their help, we managed to lower our marketing costs, identify game issues and make our game easier to be advertised.

Everything works flawlessly. The team is always stepping ahead in the project and proactively covers our needs.

They always try to make their services better and better so that they can cover our needs and be up to date with all the changes in our business.

Maybe they could grow their knowledge base with User Acquisition be getting more and more clients with different background.