App Guardians (AGN )

I am the Director of Marketing of a digital fandom collectibles company

We create exclusive digital collectibles and experiences that connect fans to the action and excitement of Major League Baseball, DC Comics, and other iconic brands.

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2-5 Employees

App Guardians provided exceptional support for our mobile game launch, offering expert guidance on ad spend, creative strategy, budgeting, target markets, and audience personas, which significantly boosted our downloads and overall success.

We were thrilled with their service, achieving our goals while appreciating their professionalism throughout the process.

They delivered everything on time, were thorough, and highly attentive to our questions and feedback, making us feel truly valued and cared for.

A small but scrappy, highly knowledgeable team with seamless communication that made us feel like true teammates throughout the project; App Guardians (AGN ) is honest and consistently recommends the best steps for our company.

None, we were very happy with them on this collaboration.

I am the CEO of ARO

The only mobile app with all restaurant offers, experiences, and events on a personalized feed.

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6-10 Employees

The scope of services provided is divided in phases to accomplish each outcome with proper planning and infrastructure in place. App Guardians has an incredible organization method to accomplish this planning and create effective strategies.Our project with App Guardians began with building a base for our business communications and marketing strategies. From day one AGN has gone above and beyond to meet our needs and prepare us for the next phases, that were new to most of our team members.The first phase included a 360 degree marketing audit of our product, App Store Optimization, Paid User Acquisition, and Creatives. This allowed us to make key decisions based on their deliverables that consistent of strategy and recommended services for our business including:

The positive outcomes of working with App Guardians are substantial, not only in results, but also in culture fit and alignment with our company values. From the first step in our process, we knew we had made the right decision to partner with them for our needs. They have been our biggest champions and our sounding board for all things related to external comms.Tangible results, however, are how we make decisions as a business. App Guardians has earned our business by consistently delivering results that beat are expected metrics. These metrics were set internally, not by AG, and have been used as a precedent for how we will measure success. As our contract continues, we have only been more and more impressed by our success, specifically in our customer acquisition cost and we credit that to the App Guardians' strategy.

The team is incredibly responsive. Given time zone differences, we expected some delay when communicating, but that was far from the case. We have developed a relationship that feels more like an internal department of our company than a third party service provider. They have managed all deadlines with no hiccups.

Experience and expertise are what we looked for, and after having worked with this team for more than two full quarters, there is no doubt they have both. We interviewed tens of different teams for these services, and were consistently disappointed with the responses we received during interviews, where most agencies prompt you to believe in the value of impressions and clicks, AG understood our value is only visible through an active user base.

If there was any required improvement specific to our project, it would take one slack message to solve. Usually, any "improvement" is a result of a change of our business needs, and AG has been instantly available to make necessary pivots with us.

I am an executive of Alma (Y Combinator S22)

Alma is a gamified neobank where people can win cash prizes up to $1M per week by taking banking actions in the Alma app.

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2-5 Employees

We worked with AppGuardians as our partner of choice to launch our mobile banking app, Alma, which is backed by Y combinator and other top global VC investors. They helped us with ASO, UA (Paid Media Management), MarTech Stack Strategy and Lifecycle (primarily email) Marketing

We successfully launched our banking app on iOS and Android in the US market, acquiring over 5,000 customers (not just installs, but these are customers who have passed the onboarding/KYC flow) in the span of a few months. This was done at an industry leading CAC, in the crowded market of retail banking. Our CAC was 10x lower than that of other neobanks, and 100x lower than that of major retail banks (Bank of America, Chase, Wells Fargo etc.) because of AppGuardian's mobile marketing work and constant optimization/iteration.

Delivery was managed through a project manager. There was confusion around deadlines and delivery at first, but when escalating to Fouad (agency owner) he would ensure that confusion was resolved. They prioritized us as a tier 1 client based on our large contract size and long collaboration.

Virtual Meeting

Fouad (agency owner) has deep expertise in mobile app marketing and prioritizes the right things to be done. Additionally, they expressed good business integrity and flexibility by adjusting timelines based on external factors (eg. fraud attacks) that were outside of both our and AppGuardians' control.

They could have been better at creative work (mobile app screenshots). There was a lot of thrash in this particular project, which led to us canceling it, and getting the majority of the money refunded. In my opinion, they should be solely focused on mobile growth since that's where their strengths lie (they are a very data driven team, and not a creative marketing agency by DNA)

I am the Director, Mobile Growth of an arts, entertainment & music company

Music/entertainment company

2-5 Employees

The team provided support in conducting a deep ASO audit and rolling out two optimization tests for both iOS and Android. The team also dived into our LeanPlum platform to conduct an audit of our user journeys, events, and implementing testing on journey variations.

Strong results from ASO campaigns and learnings on best practices regarding app titles/copy/messaging. Great deep dive into our definitions of user segments, user journeys, and testing of these journeys.

The team developed a timeline of all deliverables and estimated time of completion, and we met regularly to discuss progress and ensure that we stay on track.

They cared about driving effective results, understanding the business, and bringing forth new ideas and strategies.

Having a clear POC for each deliverable when there was a moment of transition for team members on their side.

I am the CEO and founder at GEM. We are a mobile SaaS gifting platform for influencer marketing.

GEM needed explainer videos that were on brand and that gave clear direction, verbally and visually, to our users.

Teagan, the business strategist, did a wonderful job explaining their process for video production and did soft introductions on their team and their backgrounds which made me feel comfortable moving forward. He took many calls with me on short notice to answer any questions or concerns I may have had and always made me feel as if AGN was available for my needs 24/7

The moment we agreed to work together I was kindly greeted by the entire AGN team that would be involved in the project. Immediately I was added to a Slack channel where I was able to communicate with everyone involved. Once we got started and the scripts were drafted, AGN made sure to include me throughout the process so I was able to add any suggestions to the videos, a total collaborative effort. Usually within a couple days we would have new material to review and if we had any suggestions for edits, they were made same day. No time was wasted from start to finish.

I worked with Jennifer directly and she was a dream to work with! The communication was always clear and she never had me wondering what the next steps were or when I should expect any drafts for review. Jennifer made sure to keep me in the loop throughout the entire process. If I had any suggestions Jennifer would relay my message to the team and I would see AGN working on our edits live. Very streamlined process.

Any time we are able to post on social media or send out an important email, we always make sure to post the explainer videos AGN has created. The response we have received from our peers has really given us the credibility and peace of mind that with solid videos you can get the right message across to future users.

Communication was strictly on Slack where all team members were involved. I loved this approach especially since if one team member was busy, the other was able to reply on their behalf, wasting no time. Typically within 24 hours (or same day) any suggestions we had were completed immediately.

I was blown away by the quality of the videos and how they were perfectly on brand. The animations, cuts, edits, and scripts were on brand which is typically tough to accomplish when bringing in a new agency.

The scripts took a more collaborative effort since AGN didn't understand our industry as well as I wish they would have.