App Guardians (AGN )

I’m the group project manager at Keap, and we build automation and marketing software for small businesses.

We had a mobile app offering, and we wanted more users to sign up for it. We were looking to increase the number of prospective clients seeing our app through app stores. We needed help marketing our app and increasing our organic and paid user acquisition efforts.

We work with App Growth Network to create different creative sets for ads on Google and Facebook.

We’ve worked with eight teammates, including Fouad (Founder & CEO), data specialists, analytics specialists, creatives, and an account manager.

We researched companies that could help us with this project. We narrowed our search from 15 companies to three.

We’ve spent $70,000–$100,000.

We’ve been working together since May 2021, and our partnership is ongoing.

Within three months, App Growth Network has helped us grow our total installs by 226% and decrease our average cost per impression by 26%.

App Growth Network is very effective at project management. They do a great job setting goals and steps to follow. I feel confident about their ability to execute the project. We have bi-weekly meetings where we recap results and action items, and we primarily communicate through Slack.

We feel App Growth Network is a part of our team — we don’t feel like we’re contracting with them. They think very creatively about helping us accomplish our goals.

App Growth Network can be more precise on the client’s responsibilities during the engagement.

Be clear on your goals, and ensure that it’s aligned with what App Growth Network will work on.

ThinkUp is the #1 app for positive affirmations and motivation

We felt that our app was not reaching its full potential in terms of growth. AGN's goal was to inspect the app (product and funnel), identify areas of improvement, and build and execute an ASO, ASA, creatives strategy to facilitate further growth.

AGN were recommended by their partner that we trust on app growth.

AGN team of experts worked on various tasks - creatives - screenshots design and preview videos, ASO, GP optimization, funnel optimization recommendation, and Apple Search Ads management.

I was very impressed by a team of experts in various fields - creatives and design, data analytics, apple search ads. A project manager (Liana) was assigned to the project, she coordinated all the experts and was super attentive to all my (numerous :-)) questions and requests. All the tea experts were super responsive on Slack and provided data and reports of their work and progress. Liana and the rest of the team created very professional presentation and reports to be presented during our weekly/bi-weekly meetings.

The AGN team identified weaknesses in our funnel and made specific, data based recommendations where to focus our devs.

Very effective, communication over slack was great. We're working with various freelancers and AGN are one of the most effective agencies I've worked with (in terms of communication/time difference etc)

Great communication. They're a very broad team of experts that can create results in a short time.

A better balance between the tactical execution and a more strategic planning.

I am the owner/co-founder of a small business with a wellness app focused on increasing the quality of life and overall happiness of its user base through habit building, completing small daily tasks, daily personal reflection, and improved personal accountability.

We hired AGN for app launch services (inclusive of market research and ASO) and two months of growth.

We researched several marketing companies via online reviews (including Clutch reviews) and had two meetings with AGN about their proposed package and marketing strategy.

The AGN team performed market research, analyzing competitors for market demographics, app functionality, cost structure, and keywords. They managed an ASO campaign based on their keyword research with several iterations, greatly increasing our ASO and making our app more easily discoverable in the App Store with our core keywords.

Our team underwent several leadership transitions (outside of the control of AGN), losing 2 project leads (their seasoned startup expert and his replacement) and 1 project account manager. We were disappointed by this as working with their startup expert was one of our deciding reasons for hiring AGN.

The project leadership team changed several times early on, which was stressful/anxiety-provoking for a start-up launch as we transitioned from AGN's lead startup expert (who we were very excited to work with) to a replacement that also subsequently left within 4-6 weeks, to a relatively new Mobile Growth Consultant, Eric.

Our app development was delayed and AGN was accommodating during this process (and had said they would be prior to signing our contract). Given their staff departures, it worked out well for both parties. The team was very responsive to Skype messages and flexible with meeting times and frequency. They were very easy to work with and we developed a strong rapport with our key team members.

One of their major strengths was their competitor research, market analysis, and ASO implementation. AGN communicated effectively and was very responsive. Eric, Jennifer, and Aleksei were excellent to work with.

It seems their primary marketing strategy is paid advertising, which requires a large marketing budget for a new brand/product launch (probably at least mid to high 5 figures), which is difficult for a new small business. They also can grow out an Instagram Influencer network given the much higher engagement rate of Instagram and the potential for organic growth.

Veereo is a video sharing platform with a focus on unsigned musicians.

We wanted to develop a mobile app for users to access via their phones and computers. We were essentially starting from scratch so our main goal was to get up and running in a way that would attract users from the very beginning.

We interviewed with several other companies but once we met with App Growth Network, it was clear that they understood our vision and were willing to walk us through, step by step--all while adhering to our budget.

Fouad and his team at App Growth Network were incredibly thorough from start to finish--outlining their plans and meeting every milestone and goal that we'd expressed to them. From preparing us for iOS and Android release, to guiding us on design elements, their attention to detail, timely communication and support for our often changing needs/ideas made what could have been a very stressful process one that was much easier and manageable.

We had a team of eight. Their positions were project manager so with someone focusing on each of the following: social media content, social media research and development, data analytics, market research, event taxonomy and firebased analytics.

We hired them at the very inception of development but due to our company's own internal delays, we've put a temporary pause on things until we launch. At that point, I will have a better grasp of outcomes.

They're clear and timely communicators. Response time was nearly always immediate and the professionalism throughout was remarkable.

I appreciated their ability to break things down in a way that was easy to understand and execute, especially for someone who's not technologically proficient.

I think they could benefit from more internal cohesiveness.

I’m the marketing manager at an IT wellness and mindfulness company.

We needed their expertise in growth marketing.

We engaged App Growth Network’s team for our keyword optimization efforts to promote our digital presence in the App Store and improve our rankings and install rate.

We worked with a project manager, an App Store Optimization (ASO) lead, and a design lead.

We found their team’s Clutch profile while looking for potential agencies to onboard for this project.

We spent $25,000.

The project ran from March–September 2021.

App Growth Network’s marketing efforts drove positive results to our business — we were able to secure a 10% increase in conversion rate, and our app install rate improved as well. Their team attended to our needs and delivered them seamlessly.

We relied on Asana for project management. They were a responsive team that genuinely cared about our small company’s goals.

App Growth Network delivered what we needed when we needed it — they had impressive turnaround times.

We would’ve benefited more from a target-oriented approach.