Yodel Mobile

We needed support creating a marketing research and road map to extend our application's users within our hotels' visitors since only a percentage of our guests used the app.

Yodel Mobile focused on various touch points of our app's customer journey, including CRM, e-commerce, and UI/UX design. The team helped us identify opportunities for improvement and add new interaction points with our guests. Yodel Mobile also looked at our inner hotel journey and defined the best way to reach and notify our guests who had the app. Moreover, Yodel Mobile was responsible for app store optimization (ASO) work. The team set up A/B tests with keywords and our app's information portrayed in stores. Yodel Mobile also provided suggestions for creative assets.

Our company's marketing director contacted different marketing agencies and asked for proposals. He chose Yodel Mobile based on their proposal.

I liked Yodel Mobile's professional approach. The team was thorough and collaborated effectively. Yodel Mobile ran tests on the app store, resulting in a positive uplift in our click-through rates. The team also delivered a road map with action items to implement and improve our production process.

Yodel Mobile provided the project's road map and deliverables upfront. The team maintained clear communication and had weekly update sessions with the client. Yodel Mobile was approachable, responded quickly via Slack and email, and shared files via Google Drive.

I was impressed by Yodel Mobile's thorough and data-driven approach.

We were the first hotel chain Yodel Mobile had worked with, and the team centered on our booking process at first rather than the hotel use. However, Yodel Mobile corrected their approach quickly after our initial feedback.

I recommend being open to sharing your business needs with Yodel Mobile.

I am the Marketing Excellence Manager of Sonova

Sonova is a global leader in innovative hearing care solutions: from personal audio devices and wireless communication systems to audiological care services, hearing aids and cochlear implants.

Online Search

6-10 Employees

Yodel Mobile is highly responsive to our needs and they are solution driven. Deliverables were generally on time with outstanding quality. On rare occasions, deliverables required additional time to meet Yodel’s quality criteria: the small delay was communicated before end.

The whole team is highly engaged with the project, and they always go the extra mile to propose a solution to any problem that arises. I couldn't be happier with their dedication and professionalism!

Yodel Mobile is highly responsive to our needs and requirements. They are open to receive feedbacks and immediately take actions based on the feedbacks.

I am the CEO of an ecommerce company

Our company is a lifestyle brand dedicated to empowering and uplifting Black women through Afrocentric apparel, accessories, and home decor, catering to ambitious African-American women.

Referral

2-5 Employees

Yodel Mobile provided a comprehensive scope of work to enhance our mobile app's performance and visibility. They began by devising effective mobile app marketing strategies tailored to our target audience of African-American women aged 18-45. Through thorough analysis of app store screenshots, Yodel Mobile identified areas for improvement, ensuring visually compelling and impactful representations of our app on various app stores.

The measurable outcomes from the project demonstrated significant progress and success. Firstly, we observed a substantial increase in app downloads and user acquisition, indicating the effectiveness of the implemented mobile app marketing strategies.

Yodel Mobile demonstrated exemplary project management throughout our engagement. They consistently delivered items on time, ensuring that milestones and deadlines were met promptly. Moreover, their responsiveness to our needs was outstanding, as they promptly addressed any concerns or requests for assistance, providing swift and helpful support whenever required.

Virtual Meeting

The most impressive aspect of this company was their exceptional responsiveness, consistently delivering timely results and swiftly addressing any needs or inquiries.

No, there are no areas for improvement or anything that Yodel Mobile could have done differently.

I’m the CEO and co-founder of GeoCloud.

Our main business challenge was creating more ways for our app to be discovered on Google Play and App Store. Aside from that, we wanted to modify the app’s UX to make it more engaging and capable of retaining more users.

Initially, we dove deep into our status as a company. We did a product audit and came up with the next steps of the engagement in terms of what Yodel Mobile would be doing for us.

Some people worked strictly on app store optimization, while another team worked on mobile CRM tasks. Another team helped us with our marketing, diving deep into our analytics platform to make sure we were capturing the right data. We interacted with around eight people across those three teams.

I found Yodel Mobile on a website where companies offered free or discounted services for Black-owned businesses. I went through the process of applying for their last cohort. After two months of applying, we heard back from them.

Yodel Mobile provides their services for free. However, we had to invest in various tools for design and keyword research.

The project lasted from May–September 2022.

We increased our visibility on App Store by 100% and on Google Play by 1,000%. On top of that, our average downloads per day increased by 300%.

Yodel Mobile’s project management was great. They were succinct and organized. The team laid out a plan and stuck to it — they were great at putting together presentations to teach us about app store optimization, and we learned many things. In addition, they were great at providing presentations of results. We communicated via email, Slack, and Google Meet.

They were knowledgeable in mobile marketing. The team understood how to market an app and encourage visibility and user retention.

No, there weren’t any.

Make sure you have people on your team to implement the suggestions that Yodel Mobile gives, and continuously read their suggestions even after the engagement.

I'm the brand content and communications manager at Yodel Delivery Network Ltd, a final mail carrier based in the UK. We work with about 80% of the UK’s high-street retailers in delivering parcels to customers’ homes and to their local stores, where they can go and collect their packages at a time that suits them. We also have an online booking platform where customers can go on, buy labels, and send their own parcel to any customer in the UK. Moreover, we have a consumer app that allows customers to track their parcel deliveries and manage different delivery options.

We were relaunching our consumer app, but we didn’t have experience in app marketing internally. Therefore, we needed an organization that could support our promotional activities around the app’s relaunch, so we hired Yodel Mobile.

Yodel Mobile has helped us promote our customer app. Initially, we went through an in-depth market research process to look at our competitors, their use of the space, and best practices within the industry. We also went through our key metrics and goals, for which Yodel Mobile helped us come up with said metrics. After that, they put a marketing plan in place that covered how we would achieve those goals.

Yodel Mobile has used a full-team approach for our project. The initial conversations were held with Mick (Founder & CEO), who has also been involved in the project throughout. We’ve also worked with Yodel Mobile’s business development person who’s no longer assigned to our account. Additionally, we work with Rishan (Strategy Growth Director), who has led our marketing strategy, their ASO team, their paid advertising team, a content creator, and Jason (Growth Director). Jason has suggested ideas to improve engagement and usage time and prevent bad app store ratings.

We were looking for a company that could support us through the process and educate us on best practices so that we could make the best decisions for the business. Thus, I searched on Google and found Yodel Mobile.

We’ve spent around £300,000 (approximately $372,000 USD).

We started working together in July 2021, and our collaboration is ongoing. Our launch campaign finished in 2022, but we’ve continued to use them for our marketing activities.

From the start, the most important success metric for us was the number of parcels that were matched through the app. Our secondary metrics included the number of downloads, the conversion rate, and the number of default safe places and neighbor preferences stored.

Yodel Mobile’s project management has been fantastic, and they’ve been very accommodating. Sometimes, we’ve had last-minute change requests, especially around design pieces. Still, Yodel Mobile has been great at delivering those items on time while producing high-quality output.

Yodel Mobile’s patience and the fact that they know they’re the experts in their field are impressive. They’ve been really supportive of training my team and me in that space as well so that we know what we’re talking about, helping us make decisions jointly.

Yodel Mobile keeps learning and growing, and we’re also changing and evolving as an account. One of our challenges has been trying to get payments through whenever we’ve been on a very tight budget. However, we’ve always looked at alternative ways to increase that budget, and they’ve been very supportive in that regard.

Have good conversations with them because they’re the experts, so they're very willing to explain everything. Moreover, provide them with as much information about your business as possible. They’re always keen to learn, and they’ll provide you with recommendations for your business, so treat them as an extension of your team.