WE2 DIGITAL AGENCY

I am the Manager of PMI

FMCG business, present in 100+ countries

Our goal was to drive active user engagement with creative email campaigns, banners, and loyalty mechanics, while fine-tuning onboarding and lead generation.

Referral

2-5 Employees

We partnered with WE2 DIGITAL to design and implement gamification mechanics within our user journeys, encouraging users to complete targeted actions. In addition, WE2 supports us with business design, animated video production, frontend development, and a range of creative and technical initiatives across our digital projects

The delivered work supported multiple marketing initiatives and enhanced user engagement across our digital products. Gamification concepts, landing pages, and video assets helped create more interactive and engaging user journeys, with all deliverables meeting our internal quality and brand standards.

Yes, all done on times

fast, understand our painpoints, deliver alsways

At the start of the collaboration, communication involved multiple team members from WE2, which occasionally led to a lack of focus. After we shared this feedback through an NPS survey, the agency promptly streamlined the setup, and collaboration has since been managed through a single point of contact.

I am the CRM & Automation Lead of NovaCard

NovaCard provides a modern banking and financial platform for individuals and small businesses with a mobile-first approach, cards, payments and personalized offers

Through a partner recommendation (Bloomreach team)

4-6

Project kick-off, responsibility matrix and timeline setupBloomreach web SDK implementation, policies, subscriptions and test project configurationDesign of client identifiers, personal data structure and event modelWriting detailed technical specifications for all events and integrationsCustom SMS integration: message sending + callback setupCustom WhatsApp integration: message sending + callback setupFull setup of use-cases and scenarios in Bloomreach together with NovaCard teamAnalytics and dashboard configuration in BloomreachCall and detailed discussions on Bloomreach functionality and capabilitiesWriting complete project documentation (initial setup + communication channels)

The entire technical foundation for real-time personalization was built from scratch and launched on time. All planned communication channels were successfully connected and tested. Use-cases and analytics dashboards went live, giving the NovaCard team full visibility and the ability to run targeted campaigns independently

WE2 delivered strictly according to the agreed timeline, all milestones were met. The team was very flexible — quickly adjusted tasks when priorities on our side changed, promptly answered questions, and offered practical solutions on Bloomreach setup and event logic. Communication was transparent, no surprises

Email or Messaging App

Deep practical knowledge of Bloomreach (both frontend SDK and backend scenarios), lightning-fast and clear feedback on any question, high flexibility in solving tasks, plus the ability to write clear technical specifications very quickly and take on the most complex parts of integrations practically without constant supervision

Everything went smoothly overall. If anything, it would have been helpful to get even more detailed comments in the first versions of technical specifications on edge cases — it would have saved a couple of clarification rounds. But this is minor; the team reacted instantly and fixed everything on the fly

I am the Head of digital marketing of Finom

Finom.co provides an all-in-one financial platform for freelancers and SMEs, offering banking, invoicing, and expense management tools.

Referral

6-10 Employees

Ran a full project and content auditMapped product communication flows with visuals (like onboarding and migration)Set up 20+ custom scenarios in BloomreachLaunched email, SMS, and push campaigns for different use casesBuilt 5 key dashboards to track performanceReworked and tested multi-channel flowsUpgraded all key Bloomreach filters for better speed and accuracyImproved scenarios based on client feedback

Transferring the project to the agency during internal changes worked well. While we were building a new in-house CRM team, the agency quickly adapted—even without deep product knowledge. They stepped in smoothly and delivered all planned tasks on time.

WE2 ensured strong project management, hitting deadlines and sticking to clear milestones. The team adapted fast, adjusted tasks when needed, and shared useful ideas to improve communication flows and Bloomreach setup. They handled complex tasks like testing 3-level channel cascades and stayed fully available, smoothly stepping in for the missing in-house team.

What stood out about WE2 DIGITAL AGENCY was their mix of creativity and data-driven thinking. They used Bloomreach and Figma efficiently for fast prototyping and building dashboards. The team adapted easily to tasks like migration flows and A/B tests, staying flexible and focused on what the client needed.

WE2 did a great job overall. One area to improve could be clearer initial documentation for complex cases like the churn experiment—to avoid small delays. A quick dashboard training upfront would also help the team get more value from day one. That said, their flexibility helped solve most challenges along the way.

I am the Marketing Manager of a consumer products and services company

Delivering smoke-free future for existing nicotine consumers

Referral

2-5 Employees

We collaborate with WE Agency on communication projects tactically supporting product launches and brand initiatives, with a strong focus on regulatory‑compliant execution. This includes adaptation of the consumer‑facing assets such as visuals, animations, POS and retail communication materials, adapted to local market and store realities, print and digital production coordination, from briefing to final delivery.

Materials delivered, quality of deliverables, timings - we are satisfied with.

Digital-first, flexible, supportative and responsive.

They have a positive attitude, a reasonable and transparent approach to costs, and timely delivery.

Nothing to mention at the moment.

I am the CRM MANAGER of Haier

Haier is a global home appliance and consumer electronics brand offering innovative solutions for modern households.

We worked with WE2 DIGITAL to execute our email marketing campaigns in Kazakhstan. This included creative email production, localization into Kazakh, campaign setup and deployment, and post-campaign performance analysis.

Online Search

High ratings

7

The scope of work included:

Over the course of a year, email campaigns were successfully planned, designed, and launched. The consistency and quality of execution helped us strengthen communication with our customers and improve overall engagement within our CRM activities.

WE2 maintained a professional and organized workflow. Deliverables were provided on schedule, and the team was responsive to feedback and changing priorities. They regularly suggested improvements and demonstrated a strong level of initiative throughout the collaboration.

WE2 DIGITAL AGENCY combines creative thinking with practical CRM expertise. The visual quality of their work was consistently high, and every email was both functional and aligned with our brand standards. Their proactive and structured approach contributed to stronger customer retention.

At certain stages, additional upfront alignment on long-term campaign planning could have helped streamline internal approval processes. However, this did not affect overall performance, and the team adapted quickly to our requirements.