WANT

I am the Chief Marketing + Experience Officer of Georgia Aquarium

Nonprofit aquarium/visitor attraction

2-5 Employees

WANT was commissioned to create a new brand for a future attraction associated with Georgia Aquarium. The assignment included positioning, naming and logo for the new atttraction and a new research and education facility, plus developing the architecture for how these brands would connect with Georgia Aquarium and live under a masterbrand that could accommodate future growth opportunities.

Creation of materials according to the timeline.

WANT created a clear timeline of deliverables and methodically approached the assignment. They were very responsive.

WANT's relevant experience and down-to-earth approach were impressive.

Nothing specific

I am the VP of an investment management company.

Investment management and financial guidance for individuals

Referral

2-5 Employees

WANT explored design directions for a new logo and visual identity, to ensure continuity with our history while bringing a more contemporary feel.They evaluated our current website and outlined opportunities to enhance clarity and usability. They also conducted a review of well known companies who have celebrated anniversaries, and showed how those brands incorporated milestones into their identities.

We are still in the initial phase. Internally, the new identity has been well received, and we expect clints to rrespond just as favorably once it is launched.

WANT has been consistently responsive, organized and attentive.They have communicated clearly, and have tried to keep the project moving smoothly ahead.

WANT's depth of branding expertise and ability to communicate strategy and goals are impressive.

None that come to mind.

I am the Marketing of Webbula

We are a Data as a Service (DaaS) tech company.

Create new brand identity

2-5 Employees

Webbula enlisted WANT to craft a dynamic brand strategy and identity that will set them apart and lay a strong foundation for future growth. WANT completed the following 4 phases of work to refresh the brand.

Webbula just soft launched the brand identity across our company to great feedback. The visual identity and manifesto have already been easy to use in projects. We will have more results after our audience has an opportunity to respond to the brand.

WANT worked closely with our team to help anticipate questions and provide context for all of their deliverables. WANT also worked to develop buy-in with our key stakeholders and decision-makers. WANT kept to the stated deadline and were flexible when Webbula extended the deadline several times.

The project management and communication were excellent. WANT was able to provide professional recommendations while also creating space for Webbula to be empowered to make their own decisions.

None.

I am the EVP, Communications, Marketing and Brand of POLITICO

POLITICO is a global leader in political journalism, providing essential news and insights for people who have a professional interest in politics, policy, and power.

Referral

2-5 Employees

WANT partnered with us to unify our U.S. and European operations under a singular brand identity following Axel Springer's acquisition of POLITICO. Their scope included extensive discovery interviews across our global offices, competitive landscape analysis, and development of both our corporate and employer brand positioning. They engaged several internal culture champion groups to ensure our employer brand would resonate with current and prospective talent. Key deliverables included our positioning, employer brand positioning, a refreshed logo, new and unified POLITICO red color, new typography, and comprehensive brand guidelines.

We successfully launched our unified visual identity across U.S. and European operations. Both regions now share the same logo, color scheme, and brand guidelines, which was critical during a tumultuous and challenging time for political journalism.

WANT's team was responsive and maintained excellent communication throughout our project from summer 2023 through January 2024. They were flexible when our needs shifted and consistently delivered high-quality work on time. Media companies are chaotic by nature, and have many excellent word smith and self described experts in branding. WANT worked closely with us to navigate that terrain smoothly, and their ability to navigate the complexities of aligning two distinct regional operations was impressive.

They have exceptional strategic thinking. WANT thoroughly analyzed the media landscape and identified the white space that made POLITICO unique. They were patient with us and savvy about gaining buy-in from leadership across both our U.S. and European teams. Their approach wasn't just about creating a new look - they really understood what makes POLITICO important and translated that into compelling positioning that resonated with both our journalistic mission and talent needs.

No, the delivered value.

I am the Former Chief Marketing & Experience Officer of Starboard Group

Starboard Group is a leader in vacation retail.

Referral

Starboard Group was expanding into land based retail. WANT was selected to create the land based reatil brand name and foundational retail brand positioning. Additionally, WANT's scope included building the corporate brand strategy architecture to support the core as well as the newly expanded business units of the company.

We launched the corporate brand architecture that WANT developed for us. We also finalized the retail brand name together and launched it as well. Finally, we updated our corporate social media accounts with the corporate name WANT ideated for us.

WANT team was always on time, provided thoughtfully prepared content. They were also super flexible as our direction changed during the time of our engagement.

They were very strong in grounding the approach to the name in brand positioning strategy. They provided options and helped us navigate making the best choice. They were very savvy about gaining buy in from our Leadership team and did a great job facilitating discussion sessions.

I don't see anything they could have done differently.