Viral Nation

I’m an event marketing and sponsorship associate for a consumer electronics company.

I manage a lot of influencer campaigns and rely on Viral Nation’s expertise. We needed help bridging the gap between the client and the influencer.

We started with influencer campaigns on Instagram, YouTube, and TikTok, influencer management, whitelisting, and anything related to social media platforms. Then we decided to work with them on other initiatives as well. They sourced and contracted influencers and then got them up to speed on the product and campaign.

Gabe (Sr. Business Development Lead) was our main point of contact, and he has been super helpful. He’s very intelligent and an asset to the team.

Someone on my team knew about them, and we decided to give them a chance because they had a good understanding of the influencer space. We weren’t sure how we would work with them, but we’re glad we went with them.

We spent between $400,000–$600,000 CAD (approximately $300,000–$500,000).

We started working together in December 2019 and the project is ongoing.

Viral Nation did a great job setting targets and meeting them. We were able to track how we were doing and whether or not we met our targets on a monthly basis. They’ve definitely overperformed. Whenever I had a problem, they came back with the plan and the best way to achieve my goals.

Throughout the process, they chatted with me so I could provide feedback and approve everything. We also had weekly check-ins and they delivered reports to upper management.

Their organization and flexibility are definitely impressive.

We had no issues. Everything they’ve done has been great.

Give them an opportunity to show what their skills are. As we understood more about what their capabilities, we were able to fit into our marketing. I would recommend that any new clients collaborate with them.

I’m the senior product marketing manager at Baidu, Inc.

We engaged Viral Nation to create influencer marketing campaigns for multiple AI-based products.

We wanted to grow our user base in North America, gain downloads, and increase brand awareness.

A colleague put me in touch with Viral Nation. The team was professional, knowledgeable, and instantly trustworthy. I had worked with two other agencies previously, but Viral Nation intuitively understood our requirements.

For the Pridemoji project, our team created GIFs for drag queens while Viral Nation contracted influencers for our target markets. The team also provided content for us to approve. Pridemoji marked the first instance we had incorporated theme pages, which we later implemented for future products.

The team size fluctuated between 3–6 people at any given time.

The project’s success exceeded our expectations. We gained brand exposure, 6.8 million interactions, downloads, and positive feedback from the target market all for $50,000. We stayed relevant with our main demographic due to the team’s efforts and the influencers’ reputation.

We had a considerable time difference, but Viral Nation maintained fluid communication. They kept the project dynamic and seamless with messaging, email, and Google Docs.

The team was responsive, available, and always willing to help us.

No. Viral Nation fulfilled our requirements within the specified timeline.