Tendo Communications

I'm the marketing and communications lead for the Cisco 360 Partner Program.

We’ve partnered with Tendo Communications for over a decade to support the digital experience for our partners. We’re launching a new partner program for the first time in 25+ years. This massive change requires a complete overhaul of the current web design and experience to ensure a seamless transition for our partners.

We’ve partnered with Tendo Communications on the strategy, design, and implementation of this project. They work with our internal digital team to ensure the web design aligns with the broader Cisco.com experience. They also work with our internal stakeholders to develop the messaging and content.

We work with 2–5 teammates from Tendo Communications.

We've worked with Tendo for over a decade; they are a trusted partner of the Cisco Global Partner Marketing organization. Their pricing fits our budget, and they are a great culture fit.

We started working with Tendo in 2010, and the engagement is ongoing.

We’ve launched redesigned and new web pages aligned with predetermined milestones (events, launches, etc.). We’re still in the project’s early phase, but the feedback from stakeholders and partners has been extremely positive so far.

They do an amazing job of keeping projects moving and meeting deliverables. They go above and beyond to ensure deadlines are met. We communicate mainly through virtual meetings and WebEx teams.

I appreciate the close partnership we have with Tendo Communications. They’re effectively an extension of our team, and I’m confident in their ability to deliver. I also appreciate the working relationship we have with their entire team. They provide excellent customer service and are a pleasure to work with.

There’s nothing they need to improve.

I am the Head of Web & Digital of an IT company.

Global Cloud Computing Company

Referral

2-5 Employees

Tendo supported a strategic approach to our migration, focusing our efforts on the most relevant content. Specifically, Tendo assisted with content strategy, editorial and UX support. Key deliverables included:

The measurable outcomes for the project were fairly straightforward:

I have worked with Tendo for well over a decade and they are always on-time with thier deliverables and are very responsive to any questions we might have. This project was no exception.

Tendo is dedicated to understanding your project objectives, goals, audience, brand voice, and tone. They also leverage the understanding of your portfolio, content models, and information architecture to produce the best outcome possible.

I can't think of anything that could be improved on.

I’m a product manager at a design software company. Our group is responsible for helping customers in the educational and professional sectors learn our software and build their skills. As customers get more skilled in our software, we also offer them the possibility to study for and take a certification exam so that they can prove their skill set level in the market.

We have a website dedicated to driving people into our online courses for self-paced learning. Our website was originally launched in 2020, and our vision for it slightly changed over the years. Thus, we were looking to do some rework of the site to improve our messaging in the direction we were now taking.

Our website had around 30 pages, and Tendo helped us rework each page to improve our messaging. Initially, we provided them with a lot of documentation and PowerPoint presentations so that they could assess our vision.

We worked with four teammates from Tendo, including Zack (VP of Account Services), Elizabeth (Content Strategist), Amanda (Account Director), and a product support person.

Tendo was already working with another part of our team, but we paused the collaboration when we changed our vision for the overall site. Still, we decided to reinstate them for this project with a smaller scope than they originally had.

We spent around $30,000.

We originally started working with Tendo on this project around April 2022, but we paused the collaboration. Then, I restarted our engagement in June 2022, and the project ended in October 2022.

I usually create a quarterly report to show the work we’ve done. When I launched the report for the work done with Tendo, I received a lot of great feedback. We were very limited in what we could do with the site due to the technology stack. Still, Tendo pivoted quickly and was able to help us work through every page of the site.

Tendo was great to work with. Even though we worked remotely, they were very integrated with our team and always had the right representatives on our weekly calls. Additionally, they were open to our feedback and requests, and they made great suggestions along the way.

Firstly, Tendo truly became an extension of our team, facilitating a seamless experience. They were as involved as our internal teammates in our conversations, asking questions and doing research. Additionally, they joined our weekly calls and were always available to answer our questions over Slack, which was very helpful.

I can’t think of anything Tendo could have improved on.

Engage early and often with Tendo. Once they know what you want to do, they’ll act like a second brain for you. Thus, the sooner you engage with them, the more benefit you’ll get.

Crowe is an Accounting, Consulting and Technology company -- www.crowe.com I'm a social media specialist

Introduce Crowe services to the Cannabis industry.

Tendo assisted the Crowe marketing team in standing up the web presence of one our rising industry verticals. This work included: o Website updates:

5 – executive vice president, account director, content strategist, 2 writers

Our stakeholders are more than pleased with the progress that has been made toward having a full presence within our larger enterprise website. With the goal of this work being awareness, we do not have specific benchmarks for success but feel confident the work overall will lead to subsequent marketing support for this business team.

o The Tendo team was very communicative, collaborative, and proactively shared the status of any items and deliverables they worked on. o The Tendo team was also ready and happy to make themselves available for touch base calls when needed

We can expect the level of writing and editorial work that Tendo provides to be on par with what our clients expect and often find we are editing minimally. When we do provide feedback, we quickly and easily see it addressed in subsequent drafts and materials.

Adopt our unique company culture and technical/messaging nuances so that deliverables reflect what we need when going to internal stakeholders and team members.

I’m the senior manager GTM at a cloud computing and virtualization technology company. I’m responsible for customer marketing to our communication service provider market.

We’ve used Tendo Communications in several instances. In one case, we needed help with an online demand generation campaign.

For our online demand generation campaign, they built out comprehensive banners for paid and organic LinkedIn. They’ve also helped us spread the word that our company has very specific products for telecom environments.

We usually work with 3–4 people on their team. Sometimes, we use a copywriter or a designer. Other times, we’ll also have an account person.

They worked in a different business unit of ours when I was introduced to them. They were very easy to work with, and I maintained the relationship.

Our projects vary by scope. For the LinkedIn banner project, we had some holdups on our end, and it ended up taking six weeks. In other cases, they’ve been able to turn a project around in a few days. We started that first campaign in May 2020, and we wrapped up in July 2020.

We measure everything from a demand generation perspective once we’ve launched a program. We were very satisfied with the end result, which is why we continue to work with them. I’m really impressed with their design capabilities; it’s one of their strongest capabilities.

They were excellent with communication. We were in touch weekly, sometimes daily. We collaborated via Zoom and email.

They’re extremely professional and quick to adapt and understand business problems. The team is also very responsive.

I don’t have any negative feedback for Tendo. They’re really enjoyable to work with.

I’d highly recommend them to anyone who’s looking for a responsive vendor that’s strong with digital projects. They’re a great vendor.