Please describe your company and position.
I am the Digital Strategist of Dr. Simi USA
Describe what your company does in a single sentence.
Dr. Simi USA is a wellness and lifestyle brand offering affordable health, beauty, and collectible products inspired by the iconic Dr. Simi brand. Our product categories include dietary supplements, gummies, skincare, OTC products, and collectible merchandise such as plush toys, keychains, mugs, and apparel. We focus on making wellness and self-care more accessible while creating culturally resonant products that connect with the Latino community and beyond through a fun, approachable, and community-driven brand experience.
How did you find Strike Digital?
Referral
Why did you select Strike Digital over others?
Referred to me
How many teammates from Strike Digital were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Since onboarding, the agency has helped us strategically map and connect our broader digital ecosystem, including Google Merchant Center, Google Ads, SEO, Shopify optimization, Meta, TikTok, and email marketing. They have played a key role in streamlining our Shopify experience, identifying operational and UX improvements, and helping unify branding and messaging across channels. They have also supported the setup and optimization of foundational email marketing flows, helping us begin gathering cleaner customer data and building a stronger retention infrastructure. On the paid media side, they continue supporting Meta and TikTok initiatives, including ongoing TikTok Shop implementation efforts. What has stood out most is not only their technical knowledge and strategic understanding of digital growth systems, but their ability to problem-solve collaboratively, navigate complex integrations, and approach challenges in a highly responsive and human-centered way.
What were the measurable outcomes from the project that demonstrate progress or success?
While discussions and planning began in January, the majority of the systems, integrations, and campaigns only went live approximately one month ago, so we are still currently in the initial data collection and learning phase before full-scale optimization begins. That said, we are already seeing encouraging early indicators across multiple areas of the business, including: * Increased overall sales performance * Improved rollout and activation of digital channels * Higher purchase activity across key product flows * Stronger integration and functionality between platforms * Improved infrastructure for paid media, email marketing, and retention * Better visibility into customer behavior and funnel performance At this stage, the focus has primarily been on building a scalable and measurable digital ecosystem, ensuring accurate tracking, proper integrations, and foundational systems are in place to support long-term optimization and growth. Early results across the board have been positive, and we anticipate stronger measurable performance as more data is collected and campaigns continue to mature.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team has demonstrated strong project management throughout the engagement, especially considering the complexity of the technical integrations and the number of moving parts involved across platforms such as Shopify, Google Merchant Center, Meta, TikTok, Klaviyo, and SEO. They have generally delivered items in a timely manner and have remained highly responsive whenever priorities shifted or unexpected technical challenges arose. More importantly, they have been proactive in helping troubleshoot issues, coordinating integrations, and adapting workflows as new business needs emerged. One of their strongest qualities has been their communication and ability to meet us where we are operationally. Rather than taking a rigid approach, they have consistently been collaborative, solution-oriented, and highly supportive throughout the process. Even during more technical or complicated implementation phases, they remained accessible, patient, and focused on finding practical solutions that aligned with our goals.
What was your primary form of communication with Strike Digital?
Virtual Meeting
What did you find most impressive or unique about this company?
The most impressive aspect of working with the team has been their ability to combine strong technical knowledge with creativity and strategic thinking. They not only understand the technical side of digital ecosystems, integrations, paid media, SEO, Shopify, and retention marketing, but also know how to approach these areas in a creative and brand-conscious way. Equally important has been their level of service and support throughout the process. They have consistently been patient, collaborative, and willing to walk us through systems, processes, and technical implementations as many times as necessary to ensure clarity and confidence from our side. Their ability to problem-solve while maintaining a highly human and supportive approach has made them feel like true partners rather than simply an external agency.
Are there any areas for improvement or something Strike Digital could have done differently?
One operational challenge has simply been the time zone difference, since we are based in the U.S. and their team is based in Europe. That said, they have still remained very responsive and communicative, and we do have enough overlap in working hours to keep projects moving efficiently. Occasionally, certain approvals or technical items may take an extra day due to the time difference, but overall the team has done a great job staying available and proactive despite the geographic distance. Honestly, the only real solution at this point might be getting part of their team over to the U.S. too — or cloning them, as I’ve jokingly remarked a few times already!
