Starfish

I am the Co-Founder, COO of Egg Healthy Pregnancy

Egg Healthy Pregnancy is an AI platform designed to help expectant and new mothers better understand their pregnancy and postpartum health through access to state-of-the-art tools, tests, and technologies used in partnership with their health providers.

Online Search

6-10 Employees

The scope of work included the design and build of Pre-Seed and Series A pitch decks, Brand Identity, Market Competition Overview,

Egg Healthy Pregnancy was able to secure pre-seed funders.

The Starfish team delivered our project ahead of schedule and they were always available to answer questions.

Their unwavering partnership.

None.

I’m the CSMO of Visit Greater Palm Springs (VGPS), the official tourism marketing agency for the Coachella Valley, which comprises nine cities and unincorporated areas of Riverside County.

We asked for proposals to launch an updated brand campaign in 2024 to highlight the destination’s unique and diverse attributes, including partner hotels, vacation rentals, and attractions, including the brand pillars that support our “Find Your Oasis” brand. This campaign should raise awareness and inspire visitation to Greater Palm Springs by highlighting these pillars, including outdoor adventure, health & wellness, unique culinary experiences, arts & culture, signature events, and LGBTQ+.

Starfish provided campaign development, including a new campaign concept, tagline, messaging, copy, and headlines. They also recommended imagery and examples for digital, print, and social applications. The team handled brand video production, including concepting, storyboarding, and scripting new brand commercials. They also handled location and tech scouting, talent scouting and coordination, and all production functions, including schedules, equipment rental, and hiring crew. Starfish also provided an on-set producer and director, a production crew and equipment, and production insurance. The team also handled editorial, color correction, sound design, and mix. They also provided a graphic treatment package, including VFX and compositing, voiceover talent, and hard drive delivery of all assets.

We worked with 5-10 teammates from Starfish.

We found them through a connection I made on LinkedIn. We chose them because our company values aligned, and they had a great proposal and pitch.

We worked together from December 2023–September 2024 and then again on a summer campaign in 2025.

Starfish’s updated creative was used to increase awareness in key drive, fly, and international markets, driving visitation to Greater Palm Springs. Overall, the fall and winter campaign outperformed industry averages, generating a return on investment (ROI) that was nearly three times higher than the industry average and was nearly twice as efficient at reaching targeted consumers than average. The ROI was $1,004 compared to the industry average of $379.

Starfish’s project management was impressive. We communicated via virtual meetings.

Their creative proposal, pitch, and project management were impressive.

Next time I would be more involved in selection of video production company.

I am the Senior Director, Talent Acquisition of Atlas Air

Cargo and passenger aviation

Word of Mouth

2-5 Employees

Starfish is our partner to develop a comprehensive employer branding, engagement and recruiting marketing platform. Starfish provides:

The Starfish team is excellent at project management. They provide a weekly report, but remain engaged throughout to meet any needs that arise on a daily basis. They are always proactive and responsive to meet the needs of the brief.

Starfish is a full service agency that always strives to meet all our needs. They take the time to really understand our business and objectives, and are really an extension of our in-house team. They combine the ability to understand the big-picture brand strategy and translate that into effective campaigns that drive tangible and measurable results.

Starfish is doing a great job.

I am the Brand Lead of a non-profit company

We're a leading independent safety science organization with global reach.

Referral

2-5 Employees

Starfish has been strategically integrated into our operational framework to address design requisitions originating from internal teams. Additionally, they play a pivotal role in conducting comprehensive brand reviews on design submissions sourced from diverse contributors.

The measurable outcomes from the Starfish project include an accelerated design request fulfillment rate for internal teams, leading to a more streamlined workflow.Furthermore, the implementation of brand reviews has significantly enhanced the overall quality and coherence of design submissions from various contributors, thereby demonstrating tangible progress and success in project objectives.

Starfish demonstrates exemplary organizational proficiency, engaging in regular, methodical project reviews to assess progress meticulously. Their commitment to timely and high-quality project delivery is noteworthy. Additionally, their responsiveness to our requirements is consistently swift and conducted with a high level of professionalism.

Starfish maintains a professional yet amicable demeanor, fostering a positive working relationship. Engaging in conversations with them is not only enjoyable but also conducive to productive collaboration. Their commendable organizational skills are evident in their ability to adeptly manage and address any tasks presented, leaving a lasting impression on their capability and versatility.

No.

I am the Chief Marketing Officer of a dental products company.

We are a leading global manufacturer and distributor of innovative dental and medical product solutions for dentists, doctors, and consumers in 76 countries.

Referral

6-10 Employees

Starfish served as a trusted strategic partner across the entire spectrum of a new direct to consumer product launch--from consumer insights to website development to conceiving a compelling creative campaign to an efficient and effective media strategy to drive awareness, consideration, and purchase.

Starfish helped our team launch the new brand to achieve industry recognition for an outstanding product and product marketing launch, including the GOLD Transform Award for the 'Best Strategic & Creative Development of a New Brand,' recognition from Fast Company as one of most innovative new consumer healthcare products, and Men's Health 'Best Dental System' award. The brand positioning and creative assets leveraged the strong quantitative and qualitative consumer insights work Starfish partnered with us to complete and the dynamic and compelling website and brand messaging in creative assets resonated strongly with consumers to accelerate awareness, consideration, and purchase.

The Starfish team was highly talented and capable. They delivered a solid scope of work that reflected strategic, analytical, and creative strength and helped us masterfully keep dozens of concurrent work streams related to our product launch critical path on track and on time. They genuinely listened to client needs and challenged us in a respectful way that resulted in a true partnership and outcomes that performed in the market.

Starfish has a terrific team of experts and partners, all of whom are outstanding and can pulse in and out as the project demands evolve. They were exceptionally agile and willing to go the extra mile when we faced time crunches and still deliver compelling solutions that resonated strongly with our consumers.

Nothing material. The team was highly responsive throughout our engagement so anything that was sub-optimal was addressed in our regular conversations and quickly resolved.