Soup Agency

I am the Director of a design company

We are a company driven by Human-Centered Design. Our expertise is in customer research, UX/UI, and app/web development that drives growth and delivers real results to the bottom line.

Referral

2-5 Employees

Working with Soup Agency was a game-changer for our project with a University client. Their expertise enabled us to create high-quality content for the website while ensuring we had accurate data on competitor keywords, website copy, and SEO strategies. Thanks to their comprehensive approach, we were equipped with the right toolkit to optimise the website effectively and begin improving its ranking. Their professionalism and strategic insights were invaluable to the project's success. We highly recommend Soup Agency for any organisation looking to elevate its digital content and SEO capabilities

We were fully prepared to launch a new website with confidence. Their support was instrumental in filling key gaps, from providing accurate competitor keyword data to refining website copy and implementing effective SEO strategies. Soup’s expertise enabled us to progress seamlessly, delivering a comprehensive toolkit that ensured the website was optimised for performance from day one. Their strategic approach gave us the confidence to go live, knowing the foundation was solid and the site was set up for success.

They delivered all items on time and were highly responsive to our needs, adapting quickly to ensure the project stayed on track and aligned with our goals.

Soup Agency's culture empowers every team member to contribute meaningfully. A combination of a supportive culture and responsiveness to our requirements sets them apart in the digital marketing industry.

No, they delivered what we needed, on time and in scope.

I am the Marketing and Communications Manager of Mosman Preparatory School

Mosman Church of England Preparatory School (Mosman Prep), is a dual-campus, independent, primary day school, specialising in boys' only education during the critical early years of schooling.

Referral

2-5 Employees

Website Improvement Project with Soup Agency: Scope of Work

Soup truly impressed us with their service excellence. Their team displayed a deep understanding of our website's needs through their technical audit and keyword research. Their professionalism shone through clear communication and a focus on our goals. They delivered the project on time, providing a comprehensive roadmap for improvement backed by solid data and competitor analysis.

Virtual Meeting

Throughout the project, Soup fostered a strong relationship with our team. They were readily available to answer questions and address concerns, making us feel valued and involved. Their support extended beyond project completion – they provided clear next steps for implementation and offered ongoing guidance. Furthermore, their reporting was exceptional. They presented data and insights in a clear, concise, and visually appealing format, making it easy for us to understand the project's value and make informed decisions. Their commitment to effective communication and exceptional reporting instilled confidence in their expertise and solidified our trust in their partnership. In fact, this isn't the end of the partnership, just this project. We will definately be continuing our partnership with them.

We were extremely happy with the agency

I am the Head of Marketing of an automotive company

Automotive Services

Referral

2-5 Employees

The first time I engaged Soup was to help reinvent how our company approached lead generation through social media. I also invited two other agencies to pitch and deliver on a social media project (with a budget and timeline) to compare their operations. Soup not only outperformed in insights, lead gen results, project management, reporting, and team engagement but also brought a sense of achievement and success to our team. They helped to establish social media as a powerful lead gen tool - and ultimately made me and my team look like superstars!

Good planning, achieved the objectives, exceed the targets and ultimately helped us prove social media can be a highly successful lead generation tool.

With good planning, regular meetings, documented objectives, clear deliverables, and great communication they kept us in check and supported us every step of the way. They knew what we wanted and took ownership of the project, were very proactive and results driven and delivered on time always.

Virtual Meeting

They have a proactive approach, good communication skills, and a team passionate about helping us succeed. They are simply a smart bunch of people to work with and have fun with. I always enjoyed our meetings, celebrating the wins and openly discussing our learnings.

They exceed every expectation on this project.

I am a Manager at PUMP Haircare

We’re proud to only use the highest quality ingredients to create plant based , problem solving hair care products, that actually work.

Referral

Great culture fit

2-5 Employees

Soup was engaged to boost our SEO through a multifaceted approach, encompassing a range of crucial activities including content creation, keyword research/analysis, technical refinements, competitor research, link building and website optimisation.

Monthly reporting showed notable improvements in keywords rankings.

Their project management exceeded our expectations in every aspect. Not only did they deliver all the project items on time, but their commitment to meeting deadlines was truly commendable. The entire Soup team was incredibly responsive to our needs throughout the entire process.They went above and beyond by identifying areas on our website that needed improvement, even though these were not initially outlined in the scope of work. For example, SOUP noticed a gap in our online presence and took it upon themselves to enhance our blog, providing valuable insights and content that significantly contributed to our overall SEO strategy.

Virtual Meeting

The fact that it is led by a group of highly capable and accomplished women resonated perfectly with our business values. Every team member showcased extensive knowledge in their respective areas.

Our experience with SOUP has been overwhelmingly positive, and we are genuinely satisfied with the services provided.

I am the Director of Melotti Media

Message Marketing, Copywriting and Brand Communication Strategists.

Referral

2-5 Employees

My Business had a bad run of previous poor digital marketing providers on social media and landing page advertising with PPC marketing. After such experiences, I approached SOUP Agency to provide consulting advice across all of our campaigns. The key deliverable was to improve ROI from negative or zero to an upward trajectory. SOUP implemented a series of deep dives, team education sessions, improvements and tactics which has completely turned around how my business is found and present online. SOUP was incredibly patient, knowledgeable and highly effective.

Our social media adverts and PPC campaigns went from being a completely wasteful investment (producing ZERO ROI) to returning highly valuable leads, at around 5 or 6 per month. These leads weren't just average leads either - due to their consulting, we retargeted the right audience and were achieving real results.

One of the best attributes of SOUP Agency was their Relationship Management. Michelle and the team reached out often to check in, provide guidance, offer support and more. I felt like I was more than just a number and it was a rewarding experience.

SOUP are a young but very capable agency. I love that the most. The reason why is that they're agile in the way they operate and are passionate about keeping up with the latest in marketing, BUT they aren't arrogant. They take pride in their knowledge and are generous in sharing it.

Perhaps they should have upsold me!!! Hahaha I probably would have bought more. They were so focused on the project itself that they didn't offer other services, but that's definitely not a negative.