REQ

We needed to keep our brand relevant in the media to fit AI trends and address challenges in the federal government.

REQ provides PR services, including mentions, bylines, article placements, comments, and interviews. They’ve secured placements in Intelligence Community News, Breaking Defense, Executive Biz, NextGov/FCW, Government Technology Insider, Washington Technology, Federal News Network, Homeland Security Today, DefenseScoop, GovCIO, HPC Wire, and more.

We work with 2–5 teammates from REQ.

Referral. We chose them because their pricing fit our budget, they were a great culture fit, they offered good value for the cost, their company values aligned with ours, and they had the expertise we needed.

We started working with REQ in June 2025, and our engagement is ongoing.

In seven months, REQ completed multiple earned pieces of coverage, authored articles and commentary, mentions, press releases, and award nominations. Our leadership is very impressed with the output, content writing, and real-time responses.

REQ delivers on time and precise work. We communicate via virtual meetings, emails, and messaging apps.

REQ's communication, turnaround time, expertise, and culture are impressive

I am the Vice President, Corporate Marketing of an information technology company

We enable Self-Aware Data Security, an AI-native approach that helps enterprises and governments know their data everywhere, adapt to evolving risks and regulations in real time, and protect at scale with a unified, single-policy framework.

Referral

One of few agencies truly experts in PR for government media

2-5 Employees

Grow awareness of company's Government business among US and global government media outlets including print, broadcast, podcasts, etc.

Consistently grew YoY media coverage for the government business. Took the company's government PR from 0-100 in the first six months.

Very responsive team.

The team is stellar. All are incredibly smart, fantastic writers and truly know the government media space which is a rarity.

They have been fantastic partners, and I highly recommend them.

I am a Senior Director at Acuity International

Acuity International is a leading provider of process- and technology-driven critical services for government and commercial customers.

Worked with Lisa in the past.

2-5 Employees

Over the course of our engagement, REQ played a valuable role in elevating our communications and marketing efforts. They provided strategic guidance on our communications approach, ensuring alignment with our business goals and market positioning.

Their project management was consistently reliable and efficient. They delivered every item on time - often ahead of schedule - and were highly responsive to our evolving needs. Whether it was a quick turnaround on a press release or a longer-term content development project, they managed each task with professionalism and attention to detail. Having them on my side gave me peace of mind, knowing I could count on them to execute without needing to follow up or micromanage.

Virtual Meeting

What I found most impressive about REQ was how seamlessly they integrated with our team. It’s rare to find an external partner that feels like a true extension of your internal staff, but REQ excelled at that. Working with Lisa, Kendall, Pete, and Caron was not only productive - it was genuinely enjoyable. Their collaborative approach, easy rapport, and shared sense of ownership made every interaction feel natural and team-oriented. They didn’t just support us - they became part of us.

Honestly, there aren’t any areas that stand out for improvement. REQ was incredibly supportive and responsive throughout our entire engagement. Their team consistently delivered high-quality work and remained flexible to our needs. We truly valued the partnership - and wouldn’t hesitate to work with them again in the future.

I'm the head of content at a secure collaboration software platform. Our audience consists of companies in high-security or high-sensitivity fields, such as critical infrastructure, finance, defense, and cybersecurity.

We needed PR support and help getting broader coverage in the market and building more brand awareness. Our old customers' awareness focused on our product when it was a developer and open-source, free tool. We were pivoting and going upmarket, so we wanted help building brand awareness.

REQ created thought leadership articles and press releases. The team also contributed to blog content, webinars, and speaking RFPs. REQ secured spots and media mentions for us, mostly in online publications and speaking events.REQ helped us build our thought leadership platform. At the time, we were building our public sector business, and REQ worked closely with our leadership team, including our CEO, CTO, and VP. REQ captured their thoughts on the market's direction and needs to write articles and place them on third-party sites. Sometimes, they also helped write abstracts for speaking submissions.

Katie and Samantha were our main points of contact. We also worked with another teammate and REQ's in-house writers to develop thought leadership articles.

We hired REQ through a referral. I wasn't involved in sourcing them. A former marketing leader who is no longer with the company hired them.

We worked with REQ from August 2021–June 2025.

Although it was hard for us to have quantitative metrics for REQ's work, we measured overall article placements, awards, and speaking engagements. We also looked at qualitative metrics, including market sentiment and how often new prospects and customers mentioned what the team wrote in those articles. Over four years, REQ consistently got media placements for us. REQ did a great job connecting us with the right media outlets to build our reputation and hone the direction of our thought leadership. The team told not just the story of the product but also the story of the brand in the market. We came from a technical background, and REQ advised us on how we fit into the market in broader ways. REQ met our goals and expectations.

REQ was very clear about the cost of the work. The team ensured that we had complete transparency. If there was a month when we would go over our number of hours, the team always ensured we knew. That rarely happened because REQ was very good at managing time.Samantha was always very responsive, even after hours or on a weekend. If something came up at the last minute, she ensured that someone would respond and we would get what we needed. If they were waiting on us, they were good at nudging and reminding us to look at something before the deadline. REQ always ensured plenty of time so nothing was left to the last minute.We used our own communication tool. REQ got right into it and used it effectively. We also used email and had biweekly Zoom calls to check on project status.

Every person we worked with on the team was excellent. They were very thoughtful and responsive. REQ was very good at taking raw materials from our executives and shaping them into a story that reflected the brand.

We would have liked to see REQ be more proactive about looking for more unique ways for us to build our story, but overall, they did a great job.

I am the Senior Director, Brand & PR of SpyCloud

SpyCloud protects businesses from the stolen identity data criminals are using to target them now.

Referral

2-5 Employees

For the last year we have worked side-by-side with REQ to develop a robust and comprehensive PR strategy across traditional release tactics, active pitching, award review and submission, contributed articles and rapid response opportunities. All backed by our unique research and expertise. We were keen to increase our Share of Voice across key themes specific to our space as well as increase and focus our media coverage on same key themes and use cases that best aligned. Widening the markets view of our brand as just Account Takeover Prevention to more leaders in the Indentity Threat Protection space.

In one year's time we were able to increase our share over voice 10x across key themes.

REQ was an excellent partner and always flexible to what could work best for us. We meet weekly to review items in flight and leverage daily interaction for rapid response opportunities, active pitches in flight and collaboration for more long term projects like Product Launch Releases etc. They are always eager to learn a new position or story we may have as well as provide their own lens. Items were always timely and well executed.

They have taken to unique messaging and positioning so quickly and are always at the ready to push us on angles or ways we can showcase our research, expertise and POV. They're all a joy to work with and truly feel like members of our larger marketing team. They are integral to our PR program.

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