REPLUG

I am the Head of Global Market Access of Biospectal

The only AI-driven, medically certified blood pressure monitor app worldwide.

Online Search

2-5 Employees

1.ASO - OptiBP App (iOS/Android) - 3 languages

The team played a crucial role in boosting Biospectal's App Store Optimization (ASO) ranking across multiple countries, significantly lowering our Cost Per Install (CPI). Their creative improvements to our graphics were outstanding, and their support greatly enhanced our overall conversion rate. We couldn't be more pleased with their expertise and results-driven approach.

Luca and Lorenzo were fantastic to work with. They consistently provided timely, thoughtful responses to all our questions and were always highly responsive. Their analytics and reports were of the highest quality, and their dedication truly stood out throughout the entire process.

The leadership team demonstrates exceptional attention to detail and possesses deep expertise in growth marketing. Their knowledge is impressive, and they truly stand out as experts in the field.

Nope - they did everything right and were a pleasure to work with!

I'm the CEO of a software development company in Germany. We run a training portal in the German, Austrian, and Swiss markets.

We hired REPLUG as our marketing agency to support our performance marketing because we had been growing. Before, we did everything by ourselves, but we realized that we needed assistance in marketing.

REPLUG provides us with performance marketing on social media platforms, so their work entails managing our paid ads and taking care of the creative assets. The team covers all of our social media channels, including Facebook, TikTok, Snapchat, and X, as well as Google Ads and other third-party networks where users can get apps.

We tried a few different companies until we found them. We had worked with 3–5 other companies, but for us, their work was not enough — we didn't feel any heart in their work. Before working with REPLUG, we talked a lot and went through what we had experienced with the other companies. We talked for a long time before we reached an agreement, so we made our point clear about what we needed from them and felt that they would deliver. We've been working with REPLUG since then. I don't know how we originally found them, but I believe they proactively contacted us.

We've spent €25,000 (approximately $28,000 USD).

We began working with them in March 2024, and the engagement is ongoing.

We measure the success of our project by looking at our ROI. During the first month of our collaboration, we agreed on the goals that REPLUG had to reach. Our main aim is to increase conversions.

REPLUG is very responsive to our inquiries, even on weekends or holidays. We have calls once per week or twice a month, and we also communicate via Messenger.

REPLUG is the first company where we've felt things are in good hands, so I would highlight the trust we have and the communication that has made us achieve that level of trust. We can speak freely with them about any issues and agree on things where everyone is happy. We trust them, and trust is the most valuable thing for us.

There's nothing REPLUG could improve on in their way of working. We're at the beginning of our partnership, and there still are a lot of channels we haven't used. Therefore, our only area of opportunity is the fact that there are other things to do.

Feel free to communicate your goals and expectations from a marketing agency, and be sure that REPLUG will listen to them and find a way to collaborate with you.

I am the Head of Monetisation of redBit games

redBit games is focused on producing free to play games for mobile devices, especially puzzle games.

2-5 Employees

We contacted Replug to increase spending on value campaigns on both iOS and Android without paying attention to acquisition costs but aiming exclusively at LTV and acquiring as many payers as possible, in particular more "whales". Technically they immediately proved to be complete in the technique of the campaigns. They chose to shift the target towards a more adult population by modifying existing creativity and after a short running-in period they achieved brilliant economic results by tripling their spending on advertising which was the main target.

Spending tripled while maintaining expected Roas levels. The new target increased the average spending of players

Replug offered a wide range of solutions to problems that we had not been able to solve for a long time

Virtual Meeting

Skilled at using all ADS platforms, always in contact with us to update us on what was happening. They are very courageous and determined to change strategies.

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I am the Head of Growth Marketing of Fonos Corporation

Fonos is the leading mobile app for high-quality digital content and copyrighted audiobooks in Vietnam

Referral

2-5 Employees

Fonos team approached Replug in 2022 with the objective of supporting Fonos in scaling efficiently their paid marketing activities, while decreasing our cost per acquisition for subscribers.

With the 360-degree app marketing approach, Replug's acquisition team was able to consistently identify new opportunities to lower the cost-per-subscriber and scale media spend. With a data-driven approach, Replug's BI team built a comprehensive reporting system that tracked all the important metrics, giving both teams the possibility to take actions weekly, based on data.

Replug team worked closely with Fonos team to create new concepts, while gaining insights into the local market, so as to tailor the creative experience to the acquisition activities. They also proactive and seeking for high value solutions.

Virtual Meeting

Their comprehensive understanding of the various facets of app marketing left a strong impression on me

During the time working together, I really enjoy working with Replug and they can-do attitude, face with the difficulty of market trends

I am the Head of Marketing of Nui Care GmbH

The Nui app supports family members in their daily care routine so that they can provide loving, high-quality care at home despite their job, family and hobbies through hybrid solutions.

2-5 Employees

Replug has supported me with user acquisition and conversion optimization initiatives across disciplines: App Store Optimization, Campaign auditing, creatives, and actionable suggestions to improve the campaigns' performance.

Replug has always been reliable in handing out the deliverables on time.

They are experts on the mobile app industry across different disciplines, they have helped me with several inquiries and they always bring solutions to the table. They keep themselves up to date with trends, and they are reliable.

So far, I have been very pleased to work with REPLUG. I don't have any remarks on improvements.