Please describe your company and position.
I am the Founder of Equate Media
Describe what your company does in a single sentence.
Equate creates custom marketing plans comprised of different disciplines and campaigns. From brand development and search engine marketing to lead generation and high level PPC campaigns.
What specific goals or objectives did you hire PageTraffic to accomplish?
Our business relies heavily on customers finding us locally when they're ready to hire a contractor. Although we had a professional website and an established reputation, we weren't appearing consistently in local search results or Google's Map Pack for many of the services we wanted to be known for.We hired PageTraffic to improve our local SEO, increase the visibility of our Google Business Profile, and help us rank for high-intent keywords related to our services across Greater Manchester and the surrounding areas. The ultimate goal wasn't simply higher rankings—it was generating more phone calls, quote requests, and qualified local enquiries from homeowners who were actively looking for our services.After speaking with several SEO agencies, we chose PageTraffic because they explained their strategy in plain English, provided examples of local SEO campaigns they had managed successfully, and focused on sustainable growth instead of making unrealistic promises.
How did you find PageTraffic?
Referral
How many teammates from PageTraffic were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
PageTraffic carried out a detailed review of the entire website rather than simply looking at a handful of pages. They analysed each page individually to evaluate its content, keyword relevance, metadata, internal linking structure, headings, readability, and overall search engine optimisation.After completing the audit, they provided clear recommendations for improving every important page. Instead of overwhelming us with technical jargon, they explained why each suggestion mattered and how it would help improve our visibility in search results. Their team then implemented many of the recommended changes directly, ensuring everything was completed correctly and consistently across the site.They also spent time learning about our industry before recommending keywords. It was obvious they weren't applying a generic SEO template because their suggestions reflected the language our customers actually use when searching online. Throughout the engagement, they consulted with our team on additional opportunities for future growth, including content ideas, page expansion strategies, technical improvements, and ways to strengthen our long-term SEO efforts.
What were the measurable outcomes from the project that demonstrate progress or success?
The improvements became noticeable not long after the optimisation work was completed. Several of our priority pages began performing better in search results, and we started seeing stronger visibility for keywords that were directly related to our services. Beyond rankings, we noticed that our website was much better organised from both a search engine and user perspective.The content was clearer, page structure made more sense, and visitors were spending more time exploring different sections of the site. One of the biggest benefits was knowing that our website had been built on a much stronger SEO foundation. We now have greater confidence that every new page we publish follows best practices, making future growth much easier.Their recommendations weren't focused on quick wins but on creating lasting improvements that continue to support our online visibility.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was excellent throughout the engagement. Communication was consistent, organised, and proactive from start to finish. We always knew what stage the project was at, what work had been completed, and what would happen next. Whenever we had questions or requested clarification, someone from the team responded quickly with detailed explanations instead of brief answers.There were even occasions when they worked outside normal business hours to make sure important updates were completed before our internal deadlines, which demonstrated a genuine commitment to helping us succeed. Their responsiveness made the entire process smooth and stress-free, and we always felt like our project was being treated as a priority.
What did you find most impressive or unique about this company?
What stood out most was how much effort they invested in understanding our business before making recommendations. They didn't assume they already knew our industry. Instead, they took time to research our market, understand customer search behaviour, and identify the terminology our audience actually uses. We also appreciated how transparent they were throughout the project.Every recommendation came with a clear explanation, so we weren't simply told what to change—we understood why those changes mattered. That educational approach helped our internal team become much more confident about SEO best practices. Their technical knowledge was impressive, but their ability to explain complex SEO concepts in simple, practical language made working with them especially valuable.
Are there any areas for improvement or something PageTraffic could have done differently?
Honestly, very little comes to mind. The entire engagement was well organised, professional, and delivered exactly what we were looking for. If we had one small suggestion, it would be to include a few more forward-looking recommendations within the final report, outlining additional optimisation opportunities we could prioritise over the next six to twelve months. That would have made an already valuable project even more useful.Overall, we were extremely satisfied with the experience. The team was knowledgeable, responsive, and genuinely invested in helping our website perform better in search engines. We would have no hesitation working with PageTraffic again or recommending them to businesses looking for a dependable SEO partner.
