Moburst

Our company is one of the leading providers of cloud storage in the US. I lead the marketing efforts for our mobile business and I'm responsible for everything from deciding what mobile products to build, how to grow them, and how to drive for their adoption and usage.

We needed to grow our top-of-funnel and acquire new users for our mobile app, so we hired Moburst.

Moburst advises us on two key workstreams. The first is with our paid search initiatives where we figure out the right channels — such as Facebook, Twitter, TikTok, and media-buying partners — where we could acquire new users. Moburst is in charge of managing all of our media, making sure that we’re spending our budget efficiently to achieve our goals and that we’re able to hit our revenue targets from the trials we run.

There are around 15–20 people on this project and we work with all types of folks from Moburst. We interact with their CEO, head of media, account managers, directors, and the like.

When we saw an opportunity to accelerate our mobile growth, I knew that we couldn't do that internally because we lacked specialized knowledge and expertise. I started searching for the best companies to work with, and Moburst consistently appeared as a top agency on the various websites I checked. I also heard about them from other clients, so I already knew of them from that.

We’ve spent $1 million–$2 million so far.

We started the partnership in February 2021 and we’re still working with them.

Within the first six months of our engagement with Moburst, we’ve scaled our media spend by 5x and improved our ROI by 2x. In general, we’ve been able to reduce the cost for trial by 30%. We’ve seen amazing results for a relatively new campaign.

Generally, Moburst has done a good job of defining the strategy. They usually take the first stab at it and then we would provide feedback to improve it and make it more aligned with our business. It’s a collaborative effort.

Moburst Does an amazing job of staying on top of the latest trends. They're really good at leveraging new technologies and best practices to stay ahead of the curve. It's clear that they have solid experience and a finger on the pulse of the industry.

My only feedback is with regards to the communication. There’s a bit of a delay since a large part of their team is based in another country. They do, however, have a team that’s based in the country that coordinates details and communication between us, and I think that they’re managing it as best they could.

Invest a lot of time in the onboarding process to familiarize Moburst with your customers, unique selling points, competitors, and positioning. It pays to have them really understand your brand guidelines, message, and verbiage. The initial briefing usually takes a lot of work to pull together, but the more robust your onboarding, the more fruitful results you will yield.

I am the Sr. Mobile Growth Manager of Microsoft

Microsoft offers business and consumer solutions globally.

Referral

2-5 Employees

Moburst provides high quality app store optimization for Copilot. They provide ASO recommendations but also provide full creative production support for making all app store-related assets. Moburst also delivers frequent ASO reports that outline where Copilot ranks, metadata recommendations, competitor analysis, etc.

Moburst provided high quality custom product page creatives that effectively drove down our cost per installs across a lot of our campaigns. They've also brought millions of organic impressions through in-app event and promo content creatives, on top of metadata optimizations that have increased our app store visiblity significantly.

Moburst is flawless with organization, project management, and communication. Even with my last minute asks, the team always strives to provide what is needed.

Their in-depth app store optimization knowledge, as well as their continued support even if certain asks are out of scope. Lastly, the team is able to pivot quickly as Microsoft is going through internal changes.

Although creative quality is very good, I believe there still can be room for improvement. I'd love to continue working with the creative team to yield even better and higher quality deliverables. Overall, they are still great.

I am the Product Manager of Amdocs

Amdocs enables communication and media companies to modernize operations, moneize digital services, and orchestrate ent to end customer experiences

Referral

2-5 Employees

Moburst collaborated with me, Product Manager of Amdocs Labs, to create the new look and feel, interactive prototype, and enhanced user experience (UX) of the self-service and billing demonstrations showcased at the Mobile World Congress (MWC). This scope included defining UI styling, integrating conversational AI (Copilot), optimizing Figma file performance, and refining the flow of the B2C billing and Customer 360 demos.

The primary indicator of success was the overwhelmingly positive and explicit feedback received immediately following the Mobile World Congress (MWC) demos, which were described as "AMAZING" and were already garnerating "great feedback," ultimately accelerating the implementation of the design into a real working product

The project management style was deeply collaborative and solution-oriented, effectively handling the high-pressure environment of Mobile World Congress (MWC) preparations. Moburst is really professional: talented, dedicated, energized, and always bringing a positive, can-do attitude. The team consistently managed high-level technical and aesthetic changes while collaborating with multiple Amdocs contacts

What is most impressive and unique about Moburst is the powerful combination of a hyper-innovative, technology-driven methodology and an unparalleled commitment to client service, often exceeding the defined scope to ensure success.

can't think of anyting

I am the Head of Digital Marketing of Latet Israeli Humanitarian Aid

Later Israeli Humanitarian Aid is one of Israel's largest nonprofits dedicated to combating poverty and nutritional insecurity- serving as an umbrella organization for 210 local NGOs, Latet operates Israel's first national food bank and runs impactful aid programs with effectiveness and transparency.

Online Search

2-5 Employees

The project consisted of a full redesign and development of our organizational website (both in terms of visual identity and user experience) that reflects the breadth of our mission, engages diverse audiences, and supports meaningful action; whether donating, volunteering, partnering, or seeking help. The scope of work included:

Although the website has only recently launched, we already see promising results:

From the start, the team felt like true partners, fully committed to our success and aware of the website’s importance to our organization. They managed the project in a structured and reliable way, delivering on time, guiding us with professional recommendations while staying flexible to our needs. Communication was always clear and solution-oriented, and their deep technical expertise and willingness to take full ownership gave us real peace of mind.

The feeling that nothing was impossible. They always found a way to make things work or suggest an alternative solution. Beyond their professionalism and vast knowledge, they brought genuine kindness to every interaction, which made the entire collaboration not only productive but also enjoyable.

We don’t feel there were any significant areas for improvement. Naturally, in a complex project like this, challenges came up along the way but the team worked hand-in-hand with us to address them quickly and effectively. Overall, we are truly delighted with both the process and the results.

As the Mobile Marketing Lead at a productivity-focused company, I develop strategies that help individuals and teams stay organized and work efficiently. I focus on driving growth through paid and organic channels, optimizing user acquisition, and delivering impactful campaigns that showcase the value of mobile productivity.

We partnered with Moburst to scale our mobile marketing spend while driving stronger ROI. We wanted a team that could not only manage growth effectively but also ensure that every dollar invested delivered measurable results and Moburst has delivered on that goal.

Moburst has been an incredible partner in driving both our paid and organic mobile marketing efforts. They’ve taken the lead on app store creative projects, including refreshing our visuals, producing engaging preview videos, and running impactful in-app events. On the paid side, they manage multiple mobile channels end-to-end—covering budgets, bids, creatives, messaging, and ongoing analysis. Their expertise and attention to detail have really elevated our marketing performance.

We collaborate with a highly skilled team at Moburst (about 6–7 teammates focused on paid marketing and another 3–5 dedicated to organic). Each person brings valuable expertise, and together they feel like an extension of our own team.

Moburst was already working with us when I joined the company, and I quickly saw why. From day one, it was clear they bring a level of knowledge, energy, and collaboration that makes them a great long-term partner.

We’ve made a significant investment in this partnership, and it has absolutely been worth it given the results and value Moburst continues to deliver.

We began working with Moburst in January 2021.

Moburst has been laser-focused on the KPIs that matter most to us, such as cost per event and revenue. Thanks to their expertise and ongoing optimizations, we’ve seen a clear year-over-year increase in revenue, which speaks directly to the value they bring.

Their project management has been excellent. Communication is always smooth and consistent, and they make it easy to stay aligned and keep projects moving forward seamlessly.

What stands out most is Moburst’s eagerness to dive in and truly become a partner in our success. They’re proactive, collaborative, and always willing to go the extra mile. Their depth of mobile expertise combined with their helpful, hands-on approach makes them an absolute pleasure to work with.

Honestly, I can’t think of any areas for improvement. Our experience has been overwhelmingly positive, and they’ve consistently exceeded our expectations.