Minuttia

I am the SEO Lead of ServiceTitan

ServiceTitan, Aspire, and FieldRoutes provide end-to-end field service management software that helps home and commercial service businesses streamline operations, grow revenue, and deliver exceptional customer experiences.

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2-5 Employees

Scope of Work & Key DeliverablesMinuttia partnered with ServiceTitan, Aspire, and FieldRoutes as a full-scale SEO content and strategy extension of our in-house team. Their scope of work covered everything from research and planning to content production, optimization, and ongoing strategic guidance. The engagement included:

We saw clear improvements in organic visibility, strengthened topical authority across priority industries, and consistent growth in qualified traffic to core pages. Minuttia also enabled us to scale content production across three brands without sacrificing quality, accelerate our roadmap, and maintain strong performance.

Minuttia’s project management has been consistently reliable and well-structured. They deliver assignments on time, maintain clear communication, and provide proactive updates at every stage of the process. Their team adapts quickly when priorities shift across our three brands—often turning around new requests or revisions faster than expected. They’re highly responsive, receptive to feedback, and always willing to adjust scope, timelines, or content direction to align with our internal goals. Overall, they operate as a true extension of our team rather than a traditional vendor.

What impressed us most about Minuttia is their combination of adaptability and true depth of expertise in SEO and GEO. Unlike many agencies that rely on cookie-cutter playbooks, Minuttia brings a strategic mindset rooted in real search behavior, technical understanding, and forward-looking frameworks. They’re able to pivot quickly when priorities, algorithms, or industry conditions shift, all while maintaining a high bar for quality and accuracy. Their grasp of SEO, across Google, AI-driven search experiences, and broader “Search Everywhere Optimization”consistently elevates our content strategy and helps us stay ahead of the curve.

My one piece of feedback is that while Minuttia is exceptional in SEO/GEO and traffic-driving search tactics, there’s additional room to expand deeper into CRO and product-led content strategies. They have proactively brought forward CRO ideas, and continuing to innovate in this area will make their offering even stronger. That said, their openness to feedback, willingness to evolve, and commitment to staying ahead of search trends make them an outstanding long-term partner.

I'm the SEO and paid advertising manager at MarineTraffic, a maritime analytics provider and vessel tracking platform.

We brought them on to write content.

Minuttia produces five pieces of content per month. At the start of each month, they provide us with a brief, making sure SEO is at the forefront of the discussion. Their team outlines their content strategy, which is the most important aspect of the partnership because it helps drive results and prevent bottlenecking. Their team bases their strategies on the three gigabytes of information we've provided, which includes our go-to and product strategies and internal documentation and rules.

We work with 6–7 teammates from Minuttia, including content writers, editors, a graphic designer, and a strategist. However, our main point of contact is the account manager.

I was building an extensive professional network, interacting with many CEOs and CMOs. I met George (Managing Director) while I was building the network.

I've invested around $30,000 so far; we pay them $5,000 a month.

We've been collaborating with them since August 2022.

Our goal was to start ranking in searches, which Minuttia has 100% been able to do. They always produce content with SEO in mind to help us improve rankings.

Their project management is spot-on because Minuttia made sure to set expectations at the very start of the project and set up the proper workflows. They document everything; the project management has been very clear.

Their expertise is great. For example, their LinkedIn strategist pointed out that we were getting erroneous indexing in the search engine, which we were able to fix.

No, there is nothing for them to improve.

Trust their process and do your part.

I am the marketing director of a SaaS platform, MarkUp.io, that allows people to give contextual feedback on digital content, and streamline their review and feedback loops. The company is a part of a larger organization, Ceros, but functions as a separate entity, with a product-leg go-to-market strategy.

MarkUp.io started as a spinoff project from our parent company, and other than a few targeted campaigns, it never really had any marketing structure or online visibility. As a preparation to move from a free tool to a freemium model, we needed to increase our online visibility and start attracting the high-intent audience we knew would benefit the most from our product.

I have worked with Minuttia before, we have a great working relationship, and I knew that they have both internal expertise and the ability to deliver. As such, they were really the only company I considered.

The first phase was an in-depth keyword research project where Minuttia returned with a strong case of keywords and suggested approach for each, while also taking into consideration redirects from already ranking blog of a company we absorbed through an acquisition.

I might not be the best person to answer, as I also have a delegated team member who took over the relationship due to time constraints. I do know we have two points of contact, and that the response time is always the shorted possible time, which makes the communication extremely smooth.

In just the past 6 months, our organic traffic tripled, and the number of keywords we are ranking for doubled, with all of the positions drastically improving, landing many of them on the first page of search. With all this, the quality of the signups to our platform has increased as well, because the organic traffic aggregated brings the high-quality audience to our website.

Very easy communication, bi-weekly meetings, and quarterly overviews. The deliverables are always on time.

Minuttia is always extremely helpful with catching some things that we missed on our end, which shows they really care about their clients, beyond their scope, which makes me feel like we're in secure hands.

Nothing really comes to mind - our relationship is as smooth as they come.

I am the co-founder @Mentionlytics. Mentionlytics is a Web & Social Media Monitoring platform that automatically tracks mentions to any keyword from the entire web (News sites, forums, blogs and ANY other website) and Social Media (Twitter, Facebook, Youtube, Instagram, Reddit etc). Our customers can monitor important keywords such as: their brand name and products, key people in the company, hashtags commonly used in their marketing, hashtags or key phrases commonly used in their industry, competitor brands and products.

We were growing our services and wanted to invest in SEO activities. We hired MINUTTIA to provide us full-scale SEO services towards improving our rankings and growing organic traffic to our langing pages, as well as blog posts pages.

We followed a referral from another SaaS company. After discussing with them and hearing their proposal, as well as their price ranges, we felt their team was the perfect fit at this current time.

MINUTTIA team helped us with keyword research and performed a content audit of our existing articles, as well landing pages. Based on this work, they elaborated on content briefs so that we could improve existing content and create new one.

They assigned 5 members of their team to work for our project.

Since implementing the SEO efforts, we improved our ranking in SERPs results for several keywords. Our organic site traffic is steadily growing.

They have been great at managing our expectations and meeting deadlines. We mostly use email to communicate, and they are always quick to respond and implement changes. We have several monthly meetings with MINUTTIA team.

Their level of professionalism and overall knowledge within the industry stands out. They did a lot of due diligence before getting started and ensured we had a smooth project. We really appreciate their follow-through and willingness to deliver.

No areas for improvement.

I'm a content manager at Digital Olympus, working on developing a website on digital marketing topics. My main goal is to fill the website with high-quality content delivering value to the reader.

We needed someone who knows every little aspect of search engine optimization and is able to deliver detailed content briefs based on thorough keyword research and competitor analysis for our digital marketing website. MINUTTIA became our SEO partner to tackle this challenge.

Following a referral, we scheduled an interview with Georgios, managing partner at MINUTTIA. The final partnership decision was made after a thorough consideration of MINUTTIA's wide range of successful case studies.

Our partnership began with a call, where we were asked to provide basic information about the project. After that, I received a questionnaire requesting to provide as many details about the project as possible. Based on this information, MINUTTIA then started to work on keyword research and developed a really state-of-the-art document with all the keywords and content ideas. We are currently working with it, and it's super easy prioritize content topics in it.

Two, a managing partner and a content team lead

The main goal was also to drive traffic, to our website. If we compare the results in Search Console, in August-September we received only 45 clicks. In the first two months of working with MINUTTIA, the number of clicks rose to 216. Overall, in the period between October 2021 and March 2022, the number of clicks is over 10K.

MINUTTIA's management team is very professional interms of communication. None of my emails have been left without attention, I can always get extra help if needed. We had a problem with traffic due to Google updates in the beginning of 2022, and Georgios came up with the list of solutions very quickly.

Definitely the approach to SEO and creating briefs. There is no fluff in content briefs, everything is well-structured and to-the-point. Besides, the way these guys care about their clients is very professional.

No, we've been working with them for over six months, and we're more than satisfied with everything.