Minty Digital

I am the Head of Content at iVisa and oversee our content strategy, SEO, and social media efforts.

We hired Minty Digital to do a digital PR campaign for us. The purpose of this campaign was to drive brand awareness, media mentions, and backlinks.

I actually joined iVisa after Minty was brought onboard. Based on my observations though, they are very great to work with proven knowledge and experience in the areas we were looking for.

We wanted to do a content piece that went deep on quality and had a unique engagement angle. We decided on ranking the happiest cities in the world; however, rather than do an opinion piece, we created 5 ranking criteria:

3. We had our account manager, a creative strategist, and an outreach strategist. I imagine there were many more behind the scenes working but these were the only 3 I interacted with.

We have received over 100 referring domains with several 80 & 90+ domain ratings with many more media mentions as well. These have resulted in millions of impressions and views as well as tens of thousands of engagements.

Really effective. Our account manager was our primary point of contact and very responsive to our questions and feedback.

From start to finish their approach to every digital marketing strategy was top-notch. There wasn't any cutting corners or trying to game the search algorithms. They focused on the users and made interesting, compelling, and thought-provoking content.

There were a couple of times where a deliverable was promised by a specific date and not delivered. Most of the time we were notified in advance of when this was going to happen; however, one time I had to follow up with them.

I am the Public Relations Lead of Nomad eSIM

Nomad eSIM is a leading global eSIM provider designed for modern travellers, digital nomads, and international professionals, offering affordable and reliable mobile data in over 200+ destinations worldwide.

2-5 Employees

Digital PR MaterialsOn-site content Press ReleasesMedia ListsOutreach and generating coveragePriority global media outlets, particularly in English-speaking markets, including the US, Canada, and the UKMonitor Coverage Media monitoring for strategic and/or reactive opportunitiesLicensing for media softwareSurvey creation and distribution (2 surveys per year included)Minimum of 1 campaign consistently in outreach

Translations and multilingual outreach in additional marketsDedicated press releases for international marketsMultilingual content creation Reporting

Monthly competitors' insights reportMonthly Industry Insights Report: Analyzing any industry news, key discussions, and emerging trends.Monthly Brand & Competitor Insights Report: A performance breakdown of competitor content, identifying what’s resonating and why.Executive Summaries: Actionable takeaways from both reports, making it easy to make data-informed decisions.One-Click Access Dashboard: A live, easy-to-use dashboard providing up-to-date insights in real time.All Software & Licensing Included: No additional costs or setup fees are required.Weekly team meetingsDedicated quarterly business review to analyse progress and further opportunities

Minty was able to deliver most items on time and usually go above and beyond to respond and assist on our needs.

They are responsive and willing to provide valuable insights instead of blindly executing, and are also willing to grow alongside the brand, challenging themselves to deliver more and with excellence.

Going forward I would love for Minty Digital to pay greater attention to detail at times and would like to see them wearing a more strategic communications hat as our brand continues to grow rapidly and our appetite for integrated communications, thought leadership and branded partnerships becoming increasingly important.

I am the CEO of The Attogroup

A group of science and lab testing companies.

Referral

Referred to me

2-5 Employees

We engaged Minty Digital to manage and optimise our paid search (PPC) and organic search (SEO) performance across two brands, with the goal of increasing qualified website traffic and improving conversion from visits into leads.

We saw measurable improvements in both visibility and lead generation. Website traffic increased (particularly from search), and we also saw a clear uplift in conversions—specifically more users completing our “Get a Quote” enquiry action. Overall, Minty Digital helped bring in more qualified traffic and improved the effectiveness of that traffic in turning into leads.

Their project management was strong and well organised. Work was planned clearly, deadlines were met, and deliverables were shared on time with good visibility of priorities and next steps. They were responsive whenever we had questions or needed changes, and they adapted quickly to our feedback and evolving requirements. Communication was consistent and proactive, which made the engagement easy to run.

Email or Messaging App

Their mix of strategic thinking and practical execution stood out. They’re data-led and focused on measurable outcomes, but they also explain things clearly and make recommendations that are easy to act on.

None

I'm the head of marketing at Salesupply. We provide call center and fulfillment services for e-commerce companies. Our mission is to enable online sellers and merchants to sell their products internationally.Our founders were e-commerce pioneers and have ventured out on this path. They actually expanded into several countries and encountered several obstacles. At some point, they overcame those obstacles, one of which was communicating with customers in other countries.At the time, they set up a system for their own online stores and found out among peers that there was a lot of interest in this system. Therefore, they opened up this system and created Salesupply. The rest is history.Salesupply has been around for 15 years, and we have around 800 employees. We offer our call center services in 36 languages. Moreover, our fulfillment platform includes close to 25 fulfillment centers in three continents.

We’re running marketing with a small team. Our website is our most important channel to acquire leads, and one of the most important traffic channels to our website is organic traffic. Therefore, SEO is very important for us. Hence, we opted to hire an external SEO expert to help us out.

Minty Digital provided us with SEO services. Their work encompassed SEO to the largest extent of the work, including technical SEO and on-site optimization.

We worked with 4–5 teammates from Minty Digital, including the SEO manager and the content manager. My main point of contact was the SEO manager. The founder was also involved, but I didn't work with them.

I found them through a Google search, proving they put their expertise into practice. Still, we issued an RFP, talked with 2–3 other companies, and ultimately selected Minty Digital.

We spent between $25,000–$50,000.

We worked together from February 2022–January 2024.

Measuring success in SEO is always difficult. However, I noticed that, for the targeted countries, we performed better organically than we did before.

We had some struggles regarding project management in the beginning. I come from an agency background, and although that happened a long time ago, I was used to a more proactive and eager way of working than the one I experienced. However, that background wasn't from an SEO agency.Initially, we had to get adjusted to each other's expectations and way of working. I learned that SEO agencies work a little bit more in the background and a little less in the forefront. Those differences caused some friction in the beginning, but we ultimately solved that issue, and everything improved from there on.Minty Digital communicated mostly through Slack. However, as part of that adaption period, we decided to include biweekly calls via Google Meet in our agenda.

I really liked the opportunities Minty Digital found to create additional traffic to our website. Once they really understood our business, they looked for ways to make us capture more traffic. They provided us with different thoughtful ideas to target our services, which was great. For example, one of the industry verticals we're now focusing on is customer service for the fashion industry. Now, we're seeing that that page on our website is creating traction.

I've only worked with one SEO agency thus far, so I can't really judge Minty Digital compared to their peers. However, It would be great if they showed more productivity from the start.Additionally, there's a thin line between user friendliness and readability for a website and SEO-optimized content. Every now and then, I had to step in and have them edit the content on important conversion pages because, although that content might have been better for rankings, I didn't want our readers to leave the page. Those pages were relevant, and the content wasn't user-friendly. Still, I don't know how other SEO agencies address those instances.

For Minty Digital or any other agency you work with, show them that you find their contribution important and keep control of the project to ensure that you plan meetings the way you want them. Moreover, ensure that there's a nice way of working together.

I’m the senior associate and marketing manager of a company that specializes in leadership development through the use of technology. We work with corporations and universities to provide leadership development solutions.

We hired Minty Digital to assist with our SEO strategy and to drive traffic to our website through PPC campaigns.