Manifesto Agency

I am the Director of Marketing of a consultancy and marketing research firm

The company is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise.

Referral

2-5 Employees

Manifesto performed extensive qualitative research including:

We are still rolling out the work that Manifesto partnered with us on, but are excited to see the results!

Manifesto delivered items on time, managed expectations well, and and did an excellent job of communicating efficiently throughout the process.

The quality of work was excellent, and they made the project seamless. They always over delivered, which is rare these days.

I was happy with every aspect of the project!

I am the VP of ESG of Bacardi

Producer of spirits

Referral

Company values aligned, Other

2-5 Employees

Virtual Meeting, Email or Messaging App

What started as an effort to elevate our ESG report has become a fruitful, years-long partnership defined by trust, creativity, and a shared passion for ESG.

Fantastically. Manifesto is extremely collaborative, and has really become an extension of the Bacardi ESG team. And that collaborative nature has been an essential component of the continued success of our partnership.

We love working with them. I’m always impressed by the level of strategic thinking Manifesto brings to the project, which is matched by an incredible attention to detail. It allows us to move with ease from ideation to development and ultimately completion every year.

Nope!

While it was an ambiguous project, Manifesto did a great job sticking to the timelines and deliverables they promised. Rather than craft a campaign with specific metrics we could calculate, they helped our brand solidify its message and clarify its look and feel to ensure our customer base saw us as professional. Therefore, instilling confidence in us as a brand was our main takeaway. They helped us hone our messaging and create the look and feel needed to align with that vision.

I am Chief Marketing Officer for Ascension Wisconsin Healthcare.

We faced an internal challenge of rallying our primary care physicians around a future strategy for the company. There was little engagement around the mission of our healthcare system. And primary care physicians needed to know that they were being heard.

I had previously engaged Manifesto around opportunities while I was Communications Director at GE Healthcare. Having acquired a series of local hospitals across the region as part of a national acquisition strategy, we came to discover that doctors in our own network were sharing candid feedback with their patients that demonstrated they didn’t believe in the mission. And most importantly, that they didn’t feel heard. We engaged Manifesto to work with an executive team to craft a strategy and create an event that would bring these doctors from across our region together to share in casting vision for our future.

We asked Manifesto to develop a comprehensive strategy and event plan that would bring together our primary physicians from across the region and help cast the collective vision for where our healthcare company is headed. It included all elements of strategy (including key stakeholder interviews, multiple presentations to an executive team as well as planning and executing the event.

The Manifesto team consisted of an account lead, a senior level strategist, some of the partner’s time, an account coordinator and designer at a later stage of the project.

The event was considered a success, but also came just before an unexpected announcement around staff reduction. Because of the sensitivity surrounding workforce engagement, we were unable to leverage the content created on-site for further employee engagement. If given the opportunity, we would work with Manifesto again.

We had weekly meetings. The Manifesto team was very inclusive, proactive and responsive.

Manifesto's sweet spot is employee engagement and brand alignment. I felt that the Manifesto team really stayed focused on new ideas on how to engage our primary care physicians and clinical specialists. They cared about our mission to serve the poor and underserved with personalized and compassionate care.

Nothing I can think of.

I am the Senior Manager of Branding and Corporate Communications Channels for a global government contractor. Our contracts with federal, state, and local governments across nine geographies include healthcare, technology, consulting, and workforce services.

In the wake of a shifting business strategy and overdue need to break down silos across operations and geographies, we sought an agency partner for a global rebrand to create a newly refreshed brand indicative of who we are today. With only a subtle brand shift from nearly a decade ago over our 45+ years in business, and a widened audience seeking human-centricity as service providers, we wanted to reinvigorate our brand with a new look and feel reflective of our common mission across all nine regions we serve, globally.

Our search was primarily driven online where we discovered Manifesto with their stellar reviews and impressive portfolio featured on their website. Out of the multiple agencies we evaluated, including three creative agencies with which we currently do business, we selected Manifesto because we not only wanted a ‘fresh pair of eyes’ on this project, but were also drawn to their unique approach and strategy outlined in their proposal. With all that in mind, we decided they were the right partner for us.

The team included an account lead, a creative lead, and strategy support staff. Manifesto’s model involves bringing in a cast of characters across their team to support at the right time, when needed, in the project.

The project concluded and we are currently rolling out the global brand. Our new visual identity was met with positive feedback, and we gave Manifesto Agency the credit! They may support us on brand awareness campaigns in the future.

Weekly meetings with concise agendas and high-level notes. Google Drive for documents and Sheets for project timeline management.

Branding a global company with so many audiences and key stakeholders is no small task. Manifesto came alongside me personally to help navigate some of the internal hiccups of the culture that made the rebrand challenging. I felt like I could lean on them as a partner for the duration of the project. Their model of friendship first, business second meant we build good rapport through the highs and lows.

Exploring an online project management tool that is not Google based would make collaboration easier and more efficient. While I’m often faced with application blocks working for a government contractor, talking our CISO in to unblocking all Google apps for a group of users was no easy task. Possibly a tool like Smartsheet that’s open to the web for any user could help organize rounds of revisions, feedback, and creative/proof reviews in a central place for easier reference later.