Lilo Social

I am the CEO of Bar Crawl Nation LLC

We're a nationwide event marketing and production company.

2-5 Employees

Lilo Social took over our end-to-end Email & SMS marketing from a previous entity. This was a massive undertaking that includes:

This biggest measurable outcome is Klaviyo-attributed revnue from retention marketing that previously did not exist. Outside of that, our communication with customers leading up to events has improved immensely. Lastly, it has taken quite a bit of work off of the hands of our internal team, which saves us time and allows us to apply our resources to other aspects of the business to continue our trajectory of growth.

The Lilo Social team is always available to communciate via slack. We have a monthly meeting to discuss progress and future goals. A calendar is created to organize all campaigns. Deliverables are always on time.

I think the email content/design is excellent with and also fits well with our other marketing efforts.

Generally, we're pretty happy with everything. The only thing I would say is that the onboarding process that a little while to get started, although in all fairness they did warn us of that. I believe it took at least a month before we were rocking and rolling.

I am the Director of Ecommerce of SEEQ Supply

Traditional thick and milky protein shakes weren’t cutting it for us anymore, so we launched SEEQ Clear Protein: a light and refreshing protein that looks and tastes just like your favorite sports drink. It’s the juiciest way to hit your health and wellness goals, with all the same benefits as traditional protein powders!

Referral

2-5 Employees

Key Deliverables:1. Email Marketing Strategy and ExecutionCampaign Calendar Development:Plan and maintain a monthly campaign calendar aligned with product launches, promotions, holidays, and brand initiatives.Design and Copywriting:Create visually appealing and brand-consistent email templates with compelling copy tailored for specific audiences.Segmentation and Targeting:Develop segmentation strategies to target audiences based on demographics, behaviors, purchase history, and engagement.A/B Testing:Test subject lines, creative elements, and CTAs to optimize performance.Reporting and Insights:Provide detailed analytics reports, including open rates, click-through rates (CTR), conversions, and recommendations for improvement.2. SMS MarketingStrategic Messaging:Develop short, engaging, and actionable SMS campaigns to complement email campaigns and drive immediate results.Compliance and Best Practices:Ensure adherence to SMS marketing regulations (e.g., TCPA compliance).Automation:Create automated SMS flows for cart abandonment, welcome series, order confirmations, and other touchpoints.Performance Tracking:Deliver analytics on SMS performance, such as click-through rates and revenue attribution.3. Push NotificationsEngagement Strategy:Develop push notification campaigns that align with email and SMS initiatives to maintain consistency across channels.Creative Development:Craft concise, attention-grabbing notifications with clear CTAs.Automation Setup:Set up automated push flows, such as product back-in-stock alerts, shipping updates, and personalized offers.Monitoring and Optimization:Track open rates, engagement, and conversion metrics to refine strategy.4. Campaign StrategyIntegrated Campaigns:Plan and execute multi-channel campaigns to maximize reach and engagement.Promotional Campaigns:Execute seasonal promotions, flash sales, and exclusive offers across all channels.Cross-Channel Cohesion:Ensure messaging consistency across email, SMS, push, and any other relevant platforms.5. Flow Strategy and AutomationAudit Existing Flows:Review current automated flows and identify opportunities for improvement or expansion.Build New Flows:Design and implement flows such as:Welcome seriesCart abandonmentBrowse abandonmentPost-purchase follow-upsWin-back campaignsSubscription remindersPersonalization and Dynamic Content:Leverage customer data to create personalized, dynamic messaging for higher engagement.Performance Optimization:Continuously monitor and refine automated flows based on performance data.6. Reporting and InsightsMonthly Performance Reports:Deliver a comprehensive report detailing the performance of email, SMS, and push channels.Insights and Recommendations:Provide actionable insights to inform future strategy and improve ROI.Key Milestones:Initial discovery session to align on goals and objectives.Delivery of a comprehensive strategy document within the first 4 weeks.Implementation of new campaigns and flows within the first 2-3 months.Monthly performance reviews and strategy adjustments.Success Metrics:Increased email open rates and click-through rates.Higher SMS engagement and attributable revenue.Improved customer retention through automated flows.Overall revenue growth attributed to marketing channels.

1. Email MarketingIncreased Open Rates:Improved average open rates from X% to Y%, exceeding the industry benchmark of Z%.Enhanced Click-Through Rates (CTR):CTR improved from A% to B% through better segmentation and engaging copy.Revenue Generated:Email marketing contributed $XX,XXX in attributed revenue during the project duration.List Growth:Increased the email subscriber list by XX% through lead capture campaigns and engaging signup forms.Reduced Unsubscribes:Decreased unsubscribe rate from X% to Y% by delivering more relevant, personalized content. 2. SMS MarketingEngagement Rates:SMS click-through rates averaged X%, above the industry benchmark of Y%.Revenue Attribution:SMS campaigns generated $XX,XXX in sales, accounting for Z% of total revenue.Conversion Rates:SMS campaigns achieved an average conversion rate of X%, particularly during flash sales and promotions.Customer Retention:Improved retention by XX% with targeted win-back and subscription reminder SMS flows. 3. Push NotificationsEngagement and Click Rates:Push notifications achieved an average click-through rate of X%, compared to an initial rate of Y%.Opt-In Rates:Increased opt-in rates by X% through compelling incentives and onboarding messaging.Customer Re-Engagement:Re-engaged XX% of dormant users via personalized push campaigns.Revenue Contribution:Generated $XX,XXX in sales attributed to push notifications. 4. Campaign StrategyCampaign-Specific ROI:Achieved an average ROI of X% on multi-channel campaigns (email, SMS, and push combined).Promotion Success:Seasonal promotions resulted in an X% increase in sales compared to the previous year.Customer Engagement:Increased engagement metrics (open rates, CTRs) by X% during SEEQ WEEQ and other brand initiatives. 5. Flow Strategy and AutomationFlow-Specific Revenue:Automated flows (e.g., cart abandonment, welcome series) contributed $XX,XXX in revenue, accounting for X% of total channel revenue.Improved Conversion Rates:Cart abandonment flow conversion rates increased from X% to Y%.Engagement Metrics:Welcome series open rates improved to X%, with click-through rates of Y%.Enhanced Customer Journey:New flows, such as post-purchase and subscription reminders, reduced churn by X%. 6. Overall Channel PerformanceRevenue Growth:Combined channels (email, SMS, and push) drove $XXX,XXX in attributable revenue, representing X% of total eCommerce revenue.Customer Retention:Increased repeat purchase rate by X% through improved customer lifecycle messaging.ROI Across Channels:Achieved an overall ROI of X% across all marketing efforts.

1. Timeliness of DeliverablesOn-Time Delivery:Lilo Social adhered to deadlines for campaign creation, flow implementation, and reporting. All items were delivered within the agreed-upon timelines unless adjustments were mutually agreed upon due to changing priorities.Key milestones, such as the launch of new email flows and integrated campaigns, were completed promptly, often ahead of schedule.Proactive Communication:Regular updates were provided on the status of projects, ensuring full transparency. When potential delays arose, they flagged them early and proposed solutions to minimize disruption.

Tailored and Data-Driven Strategies:

No I don't think so at this time, they are a well-established brand and know a lot about digital marketing! Highly recommend working wth them

I am the Business Development Director of Maximum Slim

We are engaged in formulating and distributing healthy coffee, vitamins, and supplements for individuals looking to live an active and healthy lifestyle.

Online Search

High ratings

2-5 Employees

They have increased email revenue by 70%

I am thrilled to share my glowing review of our email marketing team's project management prowess. Their dedication to delivering items on time is unparalleled, and their responsiveness to our needs is nothing short of remarkable.

Email or Messaging App

One of the most striking aspects of working with them is their profound knowledge of our business. It's as if they've been with us from the very beginning, understanding our brand, our objectives, and our target audience with remarkable clarity. This intimate familiarity with our business enables them to tailor every email campaign with precision, ensuring that each message resonates deeply with our audience and drives meaningful engagement.

No. We are truly satisfied.

Our company operates as a holding company. We had Lilo work across two separate projects, one for a company we incubated and another for one we acquired.

We had a lot of work to do across our email strategy and email marketing for the one project, and we needed support across paid social campaigns for another. Lilo was a true one stop shop that over-delivered for us in each area and helped us better communicate our offerings more clearly.

We needed a dynamic team that knew what they were doing when it comes to building a brand digitally. Lilo proved that they had the necessary experience to do this for us, and they never let us down.

Lilo was able to quickly distill what we needed down to a more thoughtful approach than we were previously doing which might be described as a bit all over the place. We had multiple team members crossing over each other's paths when it came to email and paid social, so Lilo set up some rules and processes for us and drastically decreased our CPA.

We worked mainly with an account strategist and the exec team to build a strategy. Over the course of the year we worked with various other team members to execute.

Our CPA halved in cost in the first 2.5 months of working with Lilo. They also took our most profitable channel (email) and made it even more profitable, which we loved.

It was great. They use a tool called Ziflow which made editing and annotating creatives a breeze.

They were one step ahead of us. It was clear that the team was well-versed in the challenges we needed to solve and they were realistic about expectations. I liked that they provided us with true benchmarks rooted in real data.

Not really, the delivery and communication was great.

I’m the managing director of L'Couture, a women’s lifestyle brand.

We wanted to hire a growth agency.

Lilo Social handles all our paid marketing and email marketing efforts. We initially had a couple of onboarding sessions with all the key stakeholders so they could familiarize themselves with the brand. Then, they started working on our paid marketing approach. They focus on Facebook, Instagram, and Google. The team creates our ads and does our copywriting to build our audiences and manage the KPIs. Our biggest goal is to achieve a lower customer acquisition cost and ad spend.

We work with about four people, but there are about seven team members in the background.

We were introduced to them by another company based in Dubai that used them. We went with Lilo Social because they were a full-growth agency. Most paid ad agencies only run paid ads; they don’t look at anything else. However, Lilo Social offered 360 services, so they had a level of accountability. Additionally, they were responsive and easy to work with.

We’ve probably spent around $500,000.

We started working with them in June 2022, and we’ll continue to partner with them for the foreseeable future.

In general, the results have been really strong. Our biggest success is a lower customer acquisition cost. Also, the ROI has been steady at 200%, which is really important. For Black Friday and November, the biggest month for us, they were even able to beat it.

They perform well; we do everything through Slack and Notion. Although there’s a nine-hour difference, everything is very streamlined. Moreover, they offer guidance to us. If we have questions about how to do something, they’re more than willing to answer, even if it’s outside their scope. They’re a true partner.

They’re genuinely committed to growth. Lilo Social is very strategic about ensuring a return on everything they spend, which is what we want from a commercial standpoint. Secondly, they’re just nice to work with. The team is open and transparent; we have a good working relationship.

No, I can’t think of anything. We’re quite happy with them.

Make sure you’re constantly communicating what’s happening in your business and what you’re happy with; it’s important to be completely open in any business relationship. The more you share, the more you’ll get back.