La Visual

I am an executive at Learfield

License and market collegiate products.

2-5 Employees

La Visual built an interactive website that was marketed as a part of a national media campaign celebrating the start of the football season. The site invited users to build their own avatar using branded products from their favorite college. After completing their avatar they could enter a sweepstakes, which was the primary conversion, as well as share their avatar with friends.

We weren't an easy client with all of the exceptions needed to build a user experience with other brand's IP as the main asset. The team searched for solutions every problem we encountered and lead us as if they knew our industry in and out. They were great partners throughout.

The background was different than other companies we interviewed. We didn't want a company that was so limited in their types of projects.

I don't recall

I’m an executive at a technology company.

We needed help with rebranding our company.

La Visual helped us with our rebranding project, including a redo of our mission, vision, and values. We started with a discovery phase where they helped us understand their workflow, which included interviews, stakeholder engagement with our employees, and multiple core group meetings to develop our new set of messaging as a company. La Visual’s team also presented us with creative materials, but we decided to just focus on our mission, vision, and values components.

We mainly worked with 3–4 members of their team, including Tom (Senior Client Services Director).

Someone from our executive team referred La Visual to us due to a previous working relationship.

We spent $400,000–$500,000 with them.

We worked together from March–November 2022.

The project was an internal branding exercise, and La Visual helped us ensure that our existing and new employees could have a tie with our company and feel excited about coming to work with us. Consequently, our employees seemed thrilled with the new material that La Visual created, and it resonated well among them.

La Visual did a great job managing and keeping us on track to avoid delays. Regarding communication materials, we used email.

La Visual was a creative team and did a great job providing their vision in response to our feedback.

They could improve in listening to clients’ feedback.

These kinds of projects take a lot of time and effort, so it’s important to have executive alignment around your goals.

SVP of Marketing at MomentFeed, a fast-growth enterprise SaaS company.

A corporate rebrand and market repositioning.

We looked at 10 different agencies, large and small, and sent a short project overview to each. We chose the top 3 responses for in-person presentation to the executive team to discuss scope and challenges. We chose La Visual because of their hands-on approach, their immediate understanding of our challenges, complete project scope, their experience working with other technology companies, and solid customer references.

We went through multiple phases. First was market and competitive analysis. Next was value proposition analysis, internal with multiple stakeholders at our company. Next, they produced a market map to demonstrate how we compared with market needs and competitors, both at a value level as well as look and feel. After revision and executive team approval, they produced three different concepts for positioning/branding.

We worked with the co-founders of the company as well as creative director, staff designers, a project manager and project-specific copywriters

We ended up with a fully immersive brand guide as well as final materials for print, digital and website design. We took these materials and developed some further internally, and created a brand launch event for our internal team and a separate event for customers and prospects.

Their project manager was key for getting both teams to work together when needed and keep the project on schedule and on budget. Communication was excellent all around.

We felt when we were doing agency selection that they understood our space and our challenges that would have taken us months to discuss without their help. We're impressed during the entire journey with their expertise and how they present things with objectivity. We working directly with senior people who could help navigate through different directions and personalities from different departments .

Nothing could have been improved, the experience was awesome.

I'm the Director of sales and marketing for two of 4 companies in our group. I am responsible in working with sales, marketing and product development departments to drive and deliver on all product results and customers relations.

We found La Visual through and extensive search to find a local marketing agency that could bring us a fresh perspective to building new brands within our product ranges. We have used them on multiple projects as well as having them help in our digital and social marketing outreach, planning and placement.

We found them after interviewing 3 companies for the first project and were so satisfied by their process and results, we have continue to use them on multiple projects - over 10 - while also retaining them on a regular monthly contact for social media management and content creation.

Their process is detailed, systematic and it just works. Their staff worked closely with all of our key stakeholders to take input as well as customer interviews in order to determine the best results for our brand creations and identity.

I've worked closely with the leadership team as well as their creative teams and found they are all top notch and able to meet timelines and deliverables on time and in budget.

Thanks to the efforts we have exceed our sales forecasts for the new products. They have also helped streamline our internal marketing teams process and growth.

The weekly update zoom/meet meetings and project timeline benchmarks were kept on track by their team.

Their process and creative team are really top notch and not afraid to throw ideas out that are not only outside of the box but fresh and inspiring for future projects.

I think implementing SLACK or TRELLO to track projects and share updates vs email in the future would be beneficial.

I’m the co-founder of a company that manufactures and distributes supplements and wellness products.

We wanted to develop the best brand possible for our custom formula.

Initially, La Visual worked on naming our brand. We first gave them our basic formula and the overall concept of our product. We learned that their process had different stages, namely brand elimination, brand segmentation, and brand strategy. As part of their process, they traveled to Panama for market analysis. Then, they did an online survey and recommended a lawyer to work with us for our trademark.

I worked with an account manager and Brian (Managing Director). We also worked with their CEO. In total, we interfaced with 7–8 people, including designers and the creative team.

I searched online for the best branding companies in California, aiming to hire a recognized company in this segment of the market. La Visual was among the top players, so we selected them. We did speak with 10 other branding companies, but we went for La Visual because of their background and process; they researched our products first before they started working for us.

We spent around $100,000.

Our engagement lasted from October 2018–March 2019.

We received positive feedback for La Visual’s work. Our focus group liked the presentation of the product. They gave structural suggestions since we only offered them a prototype, but the branding was well-accepted.

La Visual’s project management was great. The team was dedicated to meeting our timeline, and if they couldn’t meet any deadline at some point, they’d tell us ahead of time. In fact, this happened only once. Simply put, they were on top of everything, so the engagement was great.

We were impressed by their process. La Visual explained well how their branding strategy worked. They were also data-oriented. On top of that, they had a good structure for meeting international clients; we were able to go to their office and have a conversation with anyone in their company. Their process for that was also thorough and organized.

No, there weren’t any.

Enjoy the process.