INPULSE Digital

I’m the director of marketing at Intermex Wire Transfer, LLC. We enable consumers to send money internationally from the US, Canada, and Europe to over 60 countries through our website, mobile app, agent retailers, and company-operated stores.

We needed support for our paid media acquisition strategy, primarily focused on scaling mid- and low-funnel digital campaigns while maintaining a strict CAC target.

INPULSE Digital managed the strategic and operational execution of our paid media acquisition campaigns, working within established budgets and strict CAC targets. Their scope included media planning and pacing recommendations, channel diversification strategies, audience segmentation focused on scaling the highest-performing markets, and ongoing campaign optimization to improve acquisition efficiency and overall performance. They also provided performance reporting and, on occasion, developed creative assets aligned with campaign goals and platform requirements.INPULSE Digital primarily managed our acquisition campaigns across Google platforms, with occasional pilots and complementary campaigns in Meta to support diversification and improve budget efficiency. On the creative side, they developed both static and motion assets to support campaign execution across channels. One notable deliverable was a video created for our 2024 Mother’s Day campaign, which became one of the best-performing creative assets within our acquisition efforts.

We worked with 2–5 teammates from INPULSE Digital.

We found them through a referral. We chose them because they were close to our geographic location, their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

We worked together from April 2023–August 2025.

Our partnership with INPULSE Digital contributed to accelerated new customer acquisition while maintaining acquisition costs within strategic and industry-aligned targets. They also helped us improve budget scalability and campaign efficiency as we expanded our efforts, despite having a limited digital presence compared to larger competitors.In addition to performance-driven acquisition results, we saw positive growth across key upper-funnel metrics, including app awareness, reach, engagement, and overall brand visibility within our target audience.We tracked performance through a comprehensive acquisition and lifecycle measurement framework that went beyond traditional first-transaction CAC metrics. In addition to first-wire CAC, we closely monitored overall CAC across all campaign-driven transactions, repeat wire behavior, and long-term customer value indicators. We also tracked key conversion metrics throughout the consumer journey, including app downloads, registrations, activation rates, transaction completion, and repeat usage, which required continuous optimization across audiences, creative, media mix, and conversion flows to improve efficiency at every stage of the funnel.

INPULSE Digital demonstrated strong project management throughout the engagement and consistently delivered within expected timelines. Given the fast-paced nature of the remittance and digital acquisition space, where market conditions, competition, and performance trends shift quickly, their team showed a high level of flexibility and adaptability. They were responsive to evolving business needs, able to adjust strategies and pacing efficiently, and worked within tight timelines without compromising campaign performance or goals.

What stood out most about working with INPULSE Digital was their ability to operate beyond a traditional vendor relationship centered only on KPIs and deliverables. Their team took the time to understand our business, industry dynamics, and operational challenges, allowing them to react quickly and adapt alongside us as priorities evolved. They operated as an extension of our internal team, with a high level of responsiveness, communication, and collaboration. Their ability to navigate changing scenarios together while maintaining focus on performance and business goals is what made the partnership particularly valuable.

There’s nothing we can come up with.

I am the Former Digital Growth & Engagement Director of Discovery Networks

Discovery, Inc. was an American multinational mass media factual television conglomerate which operated a group of factual, lifestyle and kids television brands, such as the namesake Discovery Channel, Animal Planet, Science Channel, TLC, Food Network, HGTV, Discovery Kids.

Referral

6-10 Employees

I first started working with InPulse Digital on a project for Food Network. At the time, Food Network was a well-known brand in the pay-TV space in US, but with a lack of distribution in Latin American market, so we wanted to expand its reach and become a more digitally native brand. InPulse Digital developed a comprehensive digital marketing strategy that included content creation, social media management, and paid media advertising.

These measurable outcomes demonstrate the effectiveness of our digital marketing strategies and our ability to drive tangible results for our brands.

I’m a manager for a management company for artists, primarily music artists.

We needed a partner to work with our Latin artists in the digital world.

Their team organizes and creates campaigns to promote artists in the digital space. The promotion typically involves social media and all major music platforms. These campaigns center around specific projects, singles, and artists’ portfolios. Their team buys media and helps with websites too.

The size of the team varies and can be as extensive as needed. For an artist, there are generally 5–6 key people on the team.

I researched online and came across their CEO. He sent me an impressive presentation and then we had a number of talks afterward.

The cost varies depending on the services an artist requires. In total, we’ve probably spent $50,000–$200,000.

We started working with them in 2017, and our work’s ongoing.

We determine success on a number of factors including an increase in artists' social numbers and reach of a campaign. Their team surpasses our expectations. We're happy internally with their work.

InPulse Digital’s incredibly good with deadlines. Their team reaches over and beyond. If we need something, they’ll make it happen even if it isn't part of their initial responsibilities. Their team’s accessible.

I value their clarity and honesty. I simply like how InPulse Digital does business. Diego’s (CEO and Founder) strong but not aggressive. He’s always honest, which I appreciate.

No, not at the moment. They know what they’re doing, and they do it well.

Compare a few different shops. everyone tends to promise the same but it's all about what they provide. If an offer is too good to be true then most likely it's just that - not true. Diego will always be honest about what he can and cannot provide for the price.

I’m the senior director of audience development for Sony Music US Latin.

Nowadays, there’s a high number of releases every week, and social media’s key to each release. We lacked the ability to fully dedicate the time each platform, profile, and property deserved. We needed a partner to bring an extra set of hands to service our properties.

InPulse provides services related to the digital space, including content creation and community management. They create assets for the Sony Music Latin properties including our website, Facebook, and Twitter. Their team produces ads and edits videos. Artists often have specific requests for assets. They help us create requested assets.

I directly communicate with Diego (CEO and Founder). They have 4–6 other people on the team including copywriters, designers, and account managers. When we have a special event, they add people accordingly.

Our company worked with InPulse before I came on board. I had the option to continue the partnership or not. In less than a couple of weeks, it was clear that continuing the partnership was the right decision.

I started working with them in September 2014, and the engagement’s ongoing.

When I started, we implemented a zero-mistake tolerance policy. This meant that I couldn’t receive a call from a manager reporting a mistake in their content. In six years, I’ve never received a call from a manager. They’re keen to detail.

They’ve been splendid about adding resources when we have special events. Their team turns products around in amazing timelines. We work in a different world when it comes to consumption and artists dictate timelines. InPulse is flexible and meets deadlines. Their team will work hard and extra hours to deliver.

We may be using an artist’s voice, so details are important to us. Sony’s the artist’s home, and InPulse has become part of that culture. They respect that home just as they respect their home. As we’re dealing with talent, their attention to detail and warmth are crucial qualities to us.

They improved their graphic design capabilities. In the beginning, they were a little slow to catch up on trends. Their team quickly adapted to industry advancements, which our feedback encouraged. They listened and didn’t hesitate to take our advice and improve.

Sit down and talk with them to pick their brain. Challenge them to bring new ideas to the table. Push them to the limit and they’ll deliver.

I’m the former head of marketing for Food Network Latin America.

We were trying to launch our digital footprint into over 24 countries where the brand was non-existent.

InPulse Digital crafted, alongside us, a launch strategy for the region not just for consumers, but also for specialized media. They also created visual content — static imagery and short-form video — in order for us to curate our social media presence.

We worked with five teammates, including an account executive, a couple of creatives, and a media buying strategist.

I sent out an RFP to the top agencies. InPulse Digital was recommended by someone who had previously worked with them. Along with four other agencies, I gave them a brief of what my expectations were.

Our engagement began in April 2015. I left the company in July 2018, but they continued the work. I believe they are still working with my former organization in a different scope.

We received an incredible amount of engagement from all of our social platforms. The quality of the creative was very high. In fact, our creative was so good that it was re-versioned by the rest of the international team.

Their project management was great. InPulse Digital was always on time and I never had any issues whatsoever. We always communicated in-person, via email, and over the phone. I used them as an extension of my team.

The most impressive element about them was the quality of their work.

No, I have no suggestions. I was very happy.

Sit down and write down your brief with as much detail as possible. Have meetings with them prior to having them pitch the idea to make sure that InPulse Digital understands the brief.