Infinum

I'm the VP of marketing at a company that's developing a B2B SaaS product to sell globally. We're located in Croatia, but our clients are all over the world, the majority in English-speaking countries like the UK and Australia, with some in European countries like the Netherlands. We serve agencies and other service providers.

We needed to drive outbound traffic to our website and to target clients through different marketing channels. We expect our visitors to create a 14-day free trial of our product so that we can convert them into paying customers. Our website is our main sales point, so it should be top-notch, with the latest new technology, UX improvements, and conversion rates, and be really optimimized. Moreover, our branding and overal positioning should be really strong, unique, and powerful.

Infinum has helped us with rebranding and built a new website for us, including the fornt- and backend. Our target persona is a person who runs an agency or business. Infinum has helped us to refine that user persona and to translate our copy to the overall experiecene that we see on the web. The team has taken this into consndieraiton as they have protyped our website and done user testing. During the rebranding process, we've focus on existing customers and potential new customers, receiving direct and indirect feedback from agencies.

We've worked with a team of six people, though currently we're working with only four teammates. We've worked with a project manager, two designers, two develoeprs, and an AI developer.

We've invested between $200,000–$1 million.

We started working together in February 2022, and the project is ongoing.

The conversion rate and the number of trials we've suceeded in converting thanks to the website has ben a point of differentiation. Through renewing the website's experience,we've increased our conversion rates by almost 100%.

Their project management has been top-notch. We're not always the ideal customer; this project has had many moving parts and there are some items we initially agreed on internally and later realized we needed changes. Infinum has managed those moving parts very well.

We want to give a shout-out to one of our developers who, during the process, has also been a design lead. He's made the biggest footprint on what users can see on our website.

The overall experience of working with Infinum has been impressive. Their client relation approach and the end product are both great. In my experience working with differernt agencies, not all of them are good in all segments; they may be good on the technical aspect but not client or product management. Infinum provides the whole package, resulting in a really good experience.

The deadlines could always be shorter. However, we have a really strong, dedicated team that has developed the project rather quickly.

It's important to know what you expect beforehand. In our case, we've been very assertive about our expectations and have made sure Infinum understood that before the start of the project. As a result, our project has been pretty smooth.

I’m the managing director of a tire management and urgent repair service company.

We were involved in a basic digital transformation for the business. We had started with another group of developers, but we weren’t satisfied with their delivery. As a result, we hired Infinum.

Infinum took over a project that was half complete. The team has provided UI/UX design and web development services to build our web-based system. They’re reviewing all of our business processes to improve the efficiency of everything we do as a business. We've asked Infinum to improve all the IT systems we rely on so that we can offer something greater to our customers.

We’re working closely with 5–6 people from Infinum, including software engineers, designers, testers, and infrastructure engineers.

Our IT director found Infinum.

We’ve spent £430,000.

We started working together in September 2023, and the engagement is ongoing.

We haven’t been able to measure success for months because much of what Infinum is doing is online. Earlier, we measured success based on certain modules they delivered and their usefulness within our production environment. However, it's been many months since we've had a delivery. We hit a few milestones at the start, and we're now aiming to hit more milestones.

Most deliveries are late. Although the broad team is valuable and brings many different skill sets, they don’t often deliver on time. We communicate using Slack and video calls.

IInfinum could improve their ability to estimate a project and keep to the delivery time of that estimation.

Get the whole team involved early on. Demand that everything is scoped out, planned, and designed with estimates of both time and spend. Enforce that and make sure you have monthly or biweekly meetings to monitor your progress against the timeline. That way of working is slower, but it delivers better results.

I’m the head of product for a digital platform at a bank. Our three main business areas are wealth management, asset management, and structured products. I’m in the third category, and we’ve built a platform for nine countries.

We hired them to support our core team.

Infinum provides development services. They support my core team; initially, they provided five teammates, and currently, we have three, including developers and a designer. Our team works with Scrum, and we've integrated Infinum in our process.

Currently, we have a designer and two developers from Infinum on our project, though we had five teammates from Infinum during another stage. Additionally, there are 4–5 teammates on our corporate website team.

When I joined the company, we were working with another provider; I wasn’t happy with them at all. Then, I had another company with nearshore teammates who performed better than the local team, and I decided not to prolong the project with them. I was looking for a new agency and came across Infinum because I got a recommendation from a partner who was also on the project.

We’ve spent about €600,000 (approximately $670,000 USD) on our project with Infinum, and our corporate website team has spent €500,000–€1 million ($560,000–$1.1 million USD).

We started working together in August 2021, and the engagement is ongoing.

Last year, we were meant to release our product in nine countries, and we did. Infinum offered a strong contribution to this success. We work very closely with Infinum, and the overall project success drives us. They're fully integrated into our team in a way that works so well that it's rare. They've also done an amazing job on the design.

The communication is very clear and open, including with the managers. I have a remote team with teammates from Croatia, Ukraine, and Germany and a few teammates in Switzerland. I spend half my time in Germany and half in Switzerland. Every three months, we have a team gathering where everyone comes to our city. We spend about a week discussing strategy, our vision, and our roadmap and doing team-building activities.

Although all three resources are very strong, the designer stands out because he has been working on our project for three years. When he started with us, he was a junior designer, and he's had great development since he's been working with us. Our frontend developer also stands out; he's the lead fronted developer of Infinum.

The Infinum teammates I work with are really hardworking and diligent. I’ve worked with multiple agencies, and Infinum provides the highest level of service. If someone leaves the company, they let us know right away and offer a replacement. I always want to see multiple candidates and do coding assessments, and that’s no problem for them. I appreciate working with them because I can really rely on them.

No, there isn't any room for improvement; everything works well.

I’m very happy with Infinum, and I can really recommend them — you'll be surprised.

I am the Managing Director of NLB Lease&GO doo

Providing leasing and mobility services

Referral

Good value for cost

6-10 Employees

We have engaged Infinum to develop an app that would digitalise our leasing process. From creating the initial offer through the necessary financing application and client identification to the final signature – all the steps required to successfully lease a vehicle or other object can be performed in-app, freeing the users of friction and having to deal with tedious paperwork.The app itself in the background has 30+ integrations, while keeping a seamless and quick to follow process on the front for our users. That application is in production and Infinum is responsible for maintaining it and further improving. After the initial development, we have additionally expanded our scope from vehicles to other equipment. They have also developed a Leasing widget, product which enables quick financing model while purchasing a vehicle online on car seller marketplace pages. At this moment, we are still in partnership with Infinum, and their engagement is mainly focused on localising the app to other countries and supporting us in our further business expansion. The work performed was done in Ruby on Rails and React technology, with support of other services.

project management approach is flexible - especially balancing need for predicitbility of work and sprints vs flexibility needed to cope w unforseen business challenges

Their leadership team had a great understanding of the project. They were also willing to pull through even in hard times and manage together with us/the client.

Inital scoping and contant IT archtiecture reviews we should have implemented right from the start as both sides where initiallyunderestimating the complexity and size of the app that has developed and was growing over time.

I’m the head of automation development at a company that manufactures machinery for the chemical industry. We support our customers’ processes in the pharmaceutical and food industries, supplying them with several components.

We wanted to increase our company’s presence in the digital realm. We hired Infinum to support us with IoT development, front- and backend development, scrum master activities, and DevOps tasks.

We have a lasting relationship with Infinum. Initially, we had a software solution that needed updates, and Infinum helped us generate the required changes. Infinum has added resources and competencies to our team that have helped us stabilize and develop a new solution.

We’ve worked with around 15–20 teammates from Infinum. About 40% of the team are backend developers, 30% are frontend developers, and the rest of the team are DevOps designers, Agile coaches, and product owners.

We found Infinum through a referral.

We’ve spent just below $1 million with Infinum.

We started working with Infinum in January 2020, and our engagement is ongoing.

I appreciate that our team and Infinum’s team are looking at the problem from the same side. Infinum has been really supportive through the project’s ups and downs since our requirements have changed. We’ve been able to upsize and downsize the provided resources as needed when we need different competencies, and Infinum has been helpful in finding the correct teammates.

We have clear agreements on costs, deliveries, and expectations. We have quarterly planning meetings, and the core team has daily stand-up meetings. We aren’t in the same physical location, but we’ve had physical meetings where relevant.

Infinum’s passion for solving problems is what I appreciate most about them. Although we’re different companies, we’re trying to solve the same issues.

I’d appreciate it if Infinum could tell us when we’re doing something wrong. I know it’s tough to be a supplier and tell the customer they’re wrong, but Infinum could be stronger in telling us when we need to improve.

I recommend potential customers be sure about what they want when engaging with Infinum and have a face-to-face meeting to have a good team setup.