Groove Jones

I'm a Sr. Communications Manager working for a Healthcare Technology company. My division focuses on medical devices in the gastrointestinal specialty.

We were launching a new brand for our organization and branching out of the Medical Device positioning to become a true Healthcare Technology brand. This included attending new and exciting conferences and events we previously haven't.

After carefully reviewing our existing roster of agencies and creative partners, it was clear that none possessed the appropriate mix of technical skills and creativity needed to create something fresh and that will meet our needs - on a relatively short timeline, as well.

What we created was a video game that lets the user select one of our Artificial Intelligence powered medical devices and traverse the "cyber colon", their goal is to detect as many polyps as possible.

I primarily worked with 4 individuals from the team - starting with one of the co-founders and partners of GJ while ideating, budgeting, and finalizing the scope of work, then had a dedicated project manager, and also collaborated regularly with their creative director.

Our booth was clearly the most visited, with clear attribution to the game as the key draw. Numerous attendees posted about it on their social media accounts, took photos in our booth, repeatedly asked if and how they can share this experience with others and how they can learn more about our AI innovations featured in the game.

Extremely effective. We had all major functions represented in our meetings, but also kept the team small enough to be nimble and not lose time/momentum over needless meetings or emails.

Their technical capability and creativity are second to none and show in every layer of their organization.

Not at all. I'm so very pleased with the process, the outcome, and the price tag. I loved working with this team and really look forward to our next project together!

I am the VP of Marketing for FC Dallas; we're a member of Major League Soccer.

We had the opportunity to create augmented reality murals for our stadium, so we wanted to engage a partner who could help us build those.

Groove Jones has supported us with various AR and VR needs. They’ve helped us create four murals on display in our stadium and organized VR events for fans to enjoy.

Our main point of contact is Dan (Founding Partner). We also worked with about 7–8 designers and videographers to prepare for the VR experience. Dale (Executive Creative Director) was responsible for shooting the video of our players.

One of my colleagues in my last role had heard of Groove Jones and referred their services to us for an AR project, and they did a good job. After working with them in my last role, I knew they could help us create AR murals for FC Dallas, so I gave them a quick call, and we went right to work.

We began working with Groove Jones in February 2022, and they delivered the first mural and ran our first VR experience in April 2022. We continue to collaborate with them on various projects.

They’ve helped us create a fantastic experience for our fans, and we’ve received a lot of positive feedback regarding the VR experience and the AR murals. We’ve seen about 300–5000 participants per day at each VR experience we’ve set up. Those participants shared videos to various social media channels, so our reach is difficult to measure, but we know it’s there.

Groove Jones is easy to work with, and our collaboration process is smooth. Depending on the project, we have weekly or biweekly calls via Google Meet and Teams. The team is very responsive and always delivers projects within our time frame and budget.

Groove Jones has a unique position in the market because they deliver both VR and AR experiences well. Their ability to take our feedback and apply it to deliver exactly what we’re looking for sets them apart. Their technical expertise is also one of their strengths; they generate content that looks very real.

I have nothing they could improve on. We had one miscommunication regarding deliverables early on in the project, but Groove Jones worked with us to rectify the matter, and together we devised an effective solution.

I advise being clear and upfront about your expectations so they can deliver their best creative work. They’re incredibly talented, so if you collaborate on the concept and give them clear parameters, they’ll pleasantly surprise you.

We are a large youth education organization. I’m the senior interactive producer and I manage all of our digital properties.

We wanted to make our education tools more engaging and effective through the use of AR.

After the RFP process and proposal evaluation, we worked with Groove Jones to develop the concept of the AR experience. We created the 2D storyboards, content, and design, and their team went ahead to develop and beta-test the AR app.

I worked with around 7–8 people.

We came to choose Groove Jones over other providers because of their library of work.

We started working with them around October–November 2021, and the project was completed last February 2022.

We’re still currently tracking the usage metrics of the app, but overall, we were very happy with the services provided by Groove Jones.

We communicated via email and Slack.

They were very creative, flexible, and efficient. Groove Jones brought up great ideas, but they were also able to evolve the product fairly quickly from their original idea.

They could ensure that the whole team is aware of the initial project requirements.

I trust that my friends know how to work with an agency, so I don’t have any special notes. I know that Groove Jones is good at what they do.

I am the Director of Marketing for AAON Inc. We manufacture semi-custom commercial air conditioning.

We created a new mobile marketing show trailer to take our equipment and technology to our customers. We wanted to have the best show trailer for our industry. We have a 24' wide x 5' tall touchscreen in this show trailer. Groove Jones created all of the content for this touchscreen. Groove Jones also created a custom VR experience for this trailer with three different activities.

Our trailer manufacturer had worked with this before and highly recommended them. We met with them and were very impressed.

They created content for our touchscreen display and a VR experience. The touchscreen display included a video player for videos that we already had, a new interactive 3D environment showing our testing laboratory, and interactive 3D models of all of our products.

We worked with two of the owners, a producer and two content developers.

Our launch of our mobile marketing trailer has been a stellar success. Our reps around the country are excited to have the trailer in their territories and we have booked up half of this year already.

Groove Jones is very easy to work with. We had video conferences, they visited us, we went to their place and we emailed a lot too. We had a hard deadline to have this completed by our National Sales Meeting in October of 2021. There wasn't a lot of time to get this all done but Groove Jones did a great job getting it done.

They had great ideas and they made very impressive content.

We were in a time crunch so sometimes it felt like we might not finish in time. However, it all came together great.