Goji Labs

I am an executive at Ghosson Consulting LLC

startup for this app

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2-5 Employees

Goji Labs was hired to lead the Discovery and UX Design phases of my app, Leadership OS—a neuroscience-based, AI-powered emotional alignment tool for executives.

Finalized full UX map, now being used in investor and partnership conversationsDefined North Star metric and user behavior loops with strategic clarityCreated detailed client journey map and feature roadmap aligned to business goalsReduced ambiguity in scope, making future development and fundraising 3x fasterReceived positive validation from peers, advisors, and early-stage VCs based on Goji’s output

Goji Labs was highly responsive and organized throughout the entire project. Their project manager kept everything moving on schedule, and I always felt informed about the next step. They were quick to adapt to changes, provided clear documentation, and made time to answer strategic questions with care. Every deliverable was met on time, and they created a sense of partnership rather than a vendor-client dynamic. Their communication style was clear, respectful, and proactive—exactly what I needed to stay focused as a founder.

Virtual Meeting

What stood out most about Goji Labs was their ability to combine emotional intelligence with product strategy. They didn’t just build what I asked for—they deeply understood the “why” behind it. Their team asked smart, thought-provoking questions that helped me refine my vision in ways I hadn’t considered. They brought structure without rigidity, and creativity without chaos. That balance—of empathy, clarity, and craftsmanship—is what truly sets them apart.

Honestly, I can’t think of anything I would have wanted done differently. The team was thoughtful, responsive, and fully delivered on what I needed at this stage.

Katzkin manufactures automotive interiors that transform vehicle interiors with an extensive range of customization options such as premium materials, color, logos, stitching, and unique patterns. With over 3 million satisfied customers and counting, Katzkin is widely available in the US and Canada.

We hired Goji Labs to redesign our main website for better alignment with brand positioning, differentiation with competition and visitor education on product offerings.

Goji Labs has conducted user research and usability studies. The team has delivered design work for our website, including a homepage redesign, updates to other key pages, SEO landing pages, lead generation funnel pages, and the main seat configurator design, look, and feel.

We work with 2–3 teammates from Goji Labs.

We found Goji Labs through a referral and also did some online research. We chose the team based on word-of-mouth, their past work history, and interviews during our due diligence.

We’ve spent $150,000.

We began working together in December 2024, and the engagement is ongoing.

We’ve seen improvements in KPIs, such as visitor-to-lead conversion and lead-to-sales conversion rates.

Goji Labs’ project management is good. The team is on time, communicative, and aligned on scope, timing, and deliverables. We primarily communicate via Slack and email and use video calls on occasion.

Goji Labs covers the scope and brings different skill sets to present good solutions for businesses looking for user insights-based updates to design work.

Goji Labs could be more proactive and put in more effort to incorporate more competitor and like-businesses for inspiration.

I am the Founder of a financial firm

Investment firm

Referral

2-5 Employees

They are helping me build my website I have thrown many curve balls and am trying to come up with solutions that don't exist that they have been essential in understanding and building

The success in terms of how I see it is how they were able to build out and help me solve real world problems that people face through a digital medium. They are fantastic and transparent and consult on everything at all levels in terms of problem solving.

Miachel is fantastic great guy has helped me a lot as a non technical founder understand everything we are doing. He also is fantastic at coming up with solutions and organising the team and project. I respect how honest and upfront every one at goji is and has really made my experience amazing.

Virtual Meeting

I really love their strategic planning and understanding of certain aspects of the product. They have recommended and found solutions to various problems I have come to them with and are always honest about it.

Honestly there isn't anything I can complain about. They are fantastic in almost every aspect and my experience so far has been great.

I am the SVP, Global Marketing of a consumer products company.

Our company creates and distributes a global intellectual property portfolio that includes the world's greatest Christmas brands. We offer consumer products, entertainment, and brand experiences designed to create joyful family moments, primarily for families with children ages 3-13.

Referral

2-5 Employees

We moved away from a static, product-focused site to one that quickly immerses visitors into the heart of the tradition and our goal of creating joyful family moments, giving them reasons to start the tradition, answering questions quickly, showcasing elf ideas, encouraging them to join our community, and helping them find the products they need, fast.

Improved consumer experience overall.

Outstanding. Definitely a strength. They helped us create the two websites and new e-commerce store design in less than five months.

Great audit, insights, and project management skills. Very good design. Fast.

Based on feedback from our developers, there could be some improvement on the coding/web development side.

I’m the special assistant to the president at the Council on Foreign Relations. We’re a foreign policy-focused membership organization, publisher, and think tank. We’re a nonprofit and nonpartisan organization that’s been in operation since 1921.

We wanted to create foreign policy-focused trivia and educational games to reach a broad audience of foreign policy-curious individuals. This included experts in the field and middle school and high school students just starting to develop their interest in foreign policy.

Goji Labs has helped us design and develop a web-based foreign policy trivia game that can be played on both mobile and desktop.

David, the CEO, was the initial engagement manager. Under him, a team of four works on our project. This includes Sean, the project manager, a designer, another product manager, and an engineer.

We came across them through a referral from a friend who had used them for some RFPs. They didn’t end up hiring Goji Labs, but they had a really good experience working with them on app development and referred us to their team.

We have received a $92,000 quote.

We started working together in May 2024, and the engagement is ongoing.

Over the past six months, the team has successfully completed every game interaction. The game is high-quality and fully functional. After the test launch, the game had a few bugs, but overall, we haven't found any catastrophic issues. The product is now being tested internally.

Goji Labs has met the deliverable timelines and performed well regarding project management, which has pleased us. Moreover, they’ve walked us through their Jira, and we’ve had visibility into it. We’ve also used Figma throughout the process. As to communication, we’ve combined Zoom and email. We sometimes use Slack for more day-to-day communication with the development team and product manager.

I want to give a shout-out to David and Sean.

Their commitment to the project, flexibility, and professionalism have impressed me the most.

No, I don’t have any negative feedback.

Set high expectations and communicate very openly with them. When you clearly communicate your goals, they can always meet them.