GameChangerSF

We’re a servicing company, and we partner up with publishers and other stakeholders to develop games based on the brand they own or the market space they want to go into. We work on any gaming platform that’s relevant today, and we do everything from pre-production to LiveOps. I’m the director of product management, and I oversee the work of product managers, analysts, and more. I also actively identify the market space that our external clients are getting into.

We were looking to optimize our user acquisition (UA) campaigns and the marketability of the game we were developing.

Every week, they continuously look at other countries that we can target. They also identify ad networks that are frequented by our potential players. That way, they’ll see our ads running. On top of that, GameChangerSF finds ways to constantly optimize our campaigns in order to reduce our marketing costs. On our side, we look at their preparation every month, and we check the budget we have for the upcoming months.

We collaborate with Sylvia (COO) and Phil (Co-Founder), and we discuss high-level matters. We also work with their account manager, Facebook specialist, Google specialist, and more.

We were looking for a new UA partner in the summer of last year, but I only joined the project in January 2021. My company interviewed several potential UA partners at that time.

We’ve spent $2 million.

We began working with them in September 2020, and we continue to work with GameChangerSF.

We track the success rate of the various campaigns they’re doing, and so far, they’ve been performing very well. We’re in a better position because of their expertise, and we don’t think it would’ve been this great if we partnered with another service provider. Furthermore, they constantly propose new ways to look at our marketing angle, and they test it on various locales in order to optimize our spending.

They’ve been very accessible — whenever we get in touch with them, they’re always available. The team is super organized, and they have a fast turnaround. For example, when we want to turn off a game in a country where something negative happened, they’re able to do that within 24 hours. On top of that, GameChangerSF has given us access to their dashboard, and every week they have a detailed presentation on their progress.

Their knowledge of the UA space and their ability to keep with trends have been impressive.

No, we’re super happy with the work they’ve done. We’ve been getting what we expect from them.

Don’t be afraid to reach out to GameChangerSF because they’re cooperative. They’re open to discussing everything; you can get decisions by communicating with their team.

I’m the product manager of Mediatonic. We create a wide range of games.

One of our games, Gears POP!, is a free-to-play mobile game in the strategy genre. It has a partnership with Microsoft and is from the Gears of War franchise. It was vital that we get the marketing right, which is why we brought on GameChangerSF.

GameChangerSF ran all of our acquisition campaigns and optimization as well as created the creative assets including the game’s adverts and videos. Gears POP! is a strategy PVP game that features live, synchronous multi-player usage. Because the characters are from Gears of War, the visuals are in the style of fun co-pop. There’s a very broad appeal, and the objective was to implement nice, friendly, bright, and colorful visuals.

I worked with Phil (Creative Director) initially, then after the first month, my main contact became Silvia (COO). She was our consistent, go-to person for everything.

I joined the project a month before we started the contract with GameChangerSF. They had provided services on a previous project with my company so we knew about their high standard of quality. We started this process before our global launch. Our team needed someone who could hit the ground running and provide that high-quality right from the onset.

We spent about $1.8 million, that includes ad spend.

The project lasted from July 2019–June 2020. They helped us gradually scale down the ad spend toward the end of the engagement.

We’ve been impressed with the level of polish and speed in which they’ve turned things around in. The adverts were of high quality. Their team was also great at reflecting changes on our end; they were very reactive and the quality was never damaged by that. We’d have a change of plan, and they’d have the implementation turned around quickly.

Project management has been really good. Initially, we held two calls a week even if there wasn’t much to update. It was nice to have that transparency and open discussion. We were learning about the process ourselves; they held our hand and explained everything. Soon enough, we got to a cadence of one update per week.

I think very highly of their team members. I’ve learned a lot from them in terms of the process and market. However, I have to highlight that the creative art team really pulled it out of the bag. The quality of the work was fantastic and turned around so quickly.

At the beginning of the engagement, we had weekly informal communication through email. However, they changed that and started sending a deck for presentations. It was a standard structure so we knew what information to expect going into it.

Make sure you have a quick, clean process for sharing assets and text and then organize that process from the beginning.

I’m the director of the digital team for a cable network.

We’d noticed gamers were a large part of our demographic, so we launched a mobile game that fit within our mission. We hired GameChangerSF to handle the marketing and management of those efforts, focusing primarily on paid user acquisition.

From the beginning, GameChangerSF worked with us to educate our team on the process and plan our approach. They helped us form our business goals and align them with our users’ needs. Working in collaboration with our marketing team, they aimed to create a strategy and used analytics to inform their next steps.

We typically worked with 5–6 different individuals. Phil (Founder & President, GamerChangerSF) helped us with high-level strategy needs. We also had a daily point of contact, a person specialized in optimization, and a strategy teammate. People switched in and out of these roles throughout the project.

Two unaffiliated people recommended GameChangerSF, so we felt very comfortable pursuing them. We interviewed a few teams, but Phil’s company stood out because of their knowledge, patience, and abilities. We ran a test with them and did a pre-launch in Australia and our teams were just very comfortable with each other from the start.

We spent millions of dollars on their services over the course of our engagement. I’d put us in the $1 million – $10 million range.

We worked together from November 2016–May 2019.

I don’t have any statistics on hand right now, but we were pleased with their efforts on paid user acquisition. They did a great job and delivered on what they promised. Their reports were easy to read so we could tell their efforts were working.

They were great to work with. We had weekly meetings and they’d articulate exactly what they were working on and providing the reporting we needed. There was a dashboard we used and a set of reports they crafted for us. We gave regular feedback about changes and updates, and they were incredibly responsive in giving us what we needed.

The most important thing for us was identifying high ROI users, and they did that for us. We were able to understand their process and see tangible outcomes from their work. During our weekly meetings, they’d identify what was working and how they could better improve their efforts. For example, they knew just how hard to push resources into certain efforts for a better ROI and found a good balance. We didn’t waste money working with them, which is great.

Off the top of my head, I can’t think of anything for them to improve. We had a great relationship so I don’t have anything negative to say.

The most important thing is to have constant communication and responsiveness. Oftentimes, people can get distracted, but you have to be willing to hear them. GameChangerSF is hyper-aware of changes in the industry, so we always learned something by listening to them. We realized that we weren’t always very reactive, so we couldn’t manage all of the shifts happening around us. Once we got more comfortable with their team and trust them, we could take advantage of what they have to offer.

I’m the former marketing director for Behavior Interactive.

We needed user acquisition services for a game app that we were creating. It was based on a movie made by a major production company.

They did an analysis of the audience we were going to target and helped us find the best users for our game. They also provided feedback on creative and did app store optimization. Now, we have the best keywords so we’re easy to find.

We worked with four people, including the two co-founders.

I contacted a few marketing agencies in Europe and the US. Based on an interview, I saw how they worked and what they’d done in the past. I felt that they were the best.

We spent into the seven digits across five years.

We started five years ago and they kept working until I left the company. I’m planning to engage them with my new company at the end of this year as well.

We have an attribution system that allows us to see what campaign every user came from. This lets us know exactly how much we spent for GameChangerSF and how much we’re receiving from the users acquired by them. They’ve also done well in this regard.

We managed the work internally, but they were always available. Depending on the type of project we were working on, we’d have a daily call and weekly reports. Outside that, they’d ask for emergency numbers they could call if there was an issue with the creative or anything else. The right people always fixed things quickly. We never had any issues.

They took time to understand our games and our mobile ecosystem. Most user agencies talk about powerful technical tools they use but they don’t care about the game they’re marketing. GameChangerSF plays the game and ensure the campaign will be successful. It’s not just about the money for them.

I don’t know. They provide exactly the service we need. An east coast presence would be good so we could have a morning call, but that’s not very important. I don’t have any complaints.

Talk to them and be transparent. They’ll be able to provide the best service if they have all the information.

I’m a Senior Implementation Manager at Seeker Health by EVERSANA. I manage digital campaigns for biopharmaceutical companies

GameChangerSF developed and maintains two mission-critical dashboards aggregating data from multiple sources, including FB and Google, and adding a visual layer on top to present the complicated data set in a visually pleasing and simple dashboard.

The goals of this project were to automate mission-critical reporting from multiple sources, including FB and Google, into one custom dashboard accessible by our clients.

GameChangerSF stood out because of its data science and analytics expertise in developing custom data dashboards.

GameChangerSF developed and maintains two mission-critical dashboards aggregating data from multiple sources, including FB and Google, and adding a visual layer on top to present the complicated data set in a visually pleasing and simple dashboard.

We worked directly with Phil Shpilberg, who supervised a programmer, data scientist and project manager.

In a period of 3 months we enabled automated reporting for all of our current clients. The work was performed on schedule and on budget. In addition, we were able to save staff time by automating reporting. We estimate this has saved 6 hours per month per client.

The team was organized and responsive. All timelines were either met or reduced. GameChangerSF communicated efficiently with our team to move the project forward.

Ability to deliver high quality work. Excellent responsiveness - all emails answered within 24 hours with resolution. Ability to help us automate reporting. Our clients are delighted with our new, real time dashboards

We found GameChangerSF to be an excellent service provider.