Essential Content

I am a Former Communications & Campaign Lead of Embla

Embla is a digital weightloss clinic supporting healthy weightloss in combination with weightloss medication.

Online Search

2-5 Employees

Essential Content helped us manage our PR presence in the UK market. As a Danish company founded in Copenhagen, we had no further knowledge about the market of UK. We needed their valuable support to help us gain presence and create stance in a highly competitive market.

Essential Content had short deadlines coming from us and managed to secure coverage within a three month period. No matter the short deadline, they managed to provide us coverage and put a great deal in understanding our needs and strategic mindset very promptly. We were highly impressed by their flexibility and easy understanding in a very complex project.

Essential Content were highly professional and managed to answer day by day, which we really saw as valuable acting in a high paced enviroment. They were professional, quick, always on point understanding our fundamental needs for the project.

Virtual Meeting

The team is devoted and put pride in their work. I sensed from the very beginning that Sean and his team really went all in, and wanted to show how far they would go for our company. Our budget was not the biggest, but this was no hurdle or problem, as they saw it as a great opportunity to showcase just how great their work is. It is rare for me to have a company work with such great values and with such a nice attitude towards other start-ups.

The improvement is all on us. We should have given Essential Content some longer deadlines and our basic learnings are to trust the process and let the professionals do what they do well. I think I can honestly say we were too much into the work and created unnessecary pressure to the agency.

I am the MD of Eskdale Solutions Ltd

Eskdale is a knowledge network of marketing experts. We each have our own specialist areas and we work together to bring this knowledge to our clients and provide solutions that transform their businesses.

Referral

2-5 Employees

To increase brand awareness of our product through general media and also in the construction sector. To use PR to increase organic search results.

We saw a significant increase in organic search for our product that aligned with the dates we got media coverage. We feel that this project achieved its objective of raising brand awareness and the increase in organic search has also helped to reduce our ad budget.The PR we did also helped us to shape our brand more as we had input into the positioning and messaging and it helped to showcase the innovation in our business.

We found the Essential Content team to be responsive and attentive, they were happy to take constructive feedback and they took a genuine interest in our business.

PR can have a reputation for being all smoke and mirrors, but we found Essential Content to have a no-nonsense approach that delivered firm results, they were approachable and happy to take questions and talk through strategy which was very helpful as PR is a relatively new area for us.

I would not hesitate to recommend Essential Content as I think they are very results-driven, have a good culture, and are great to work with. I do think that for PR to work at its best it requires some good assets like copy and images to work with so my only feedback was that they might benefit from being more demanding with clients and setting firmer expectations around this!

I’m the founder of Artios, an SEO agency.

We wanted to get more PR coverage.

Essential Content came up with a campaign to help with our brand awareness. They publicized our content about how we use machine learning to improve the SEO visibility of companies. They took the results of the study I conducted and created an angle that was interesting to the press.

We worked with the founder.

I found them on LinkedIn.

$5,000.

We worked together from March 2017–March 2018.

Essential Content got us featured in Yahoo! News, which generated clicks to our website. They earned us traffic, but I don’t have precise numbers. Thanks to Essential Content PR coverage, we received more inquiries, including one from a major ridesharing company that became a client. That was really encouraging. The quality of their work was very good.

They did very well; there were no issues. Essential Content was very honest. Communication was simple via email and Google Docs.

Essential Content got results.

They could always be cheaper.

Andreas Velling, Factory, Marketing Manager.

We were looking to gain more media exposure in the UK.

We were looking to get media coverage in industry-specific news outlets with an emphasis on getting relevant backlinks to boost our SEO

What were their positions? Sean O’Meara is our person of contact and Katy Lever also gives us weekly updates of progress.

They were recommended to me by a mutual connection.

The project started in January 2020 and is ongoing.

We have gotten much more coverage, around 5-6 pieces per month from highly relevant sources. The ability to position our CEO as a thought leader in the industry is highly beneficial to our brand image.

The communication is good. They are always available for a talk and answer readily to emails as well.

The enthusiasm about tackling the challenge of getting press from an industry they have not worked with previously.

Not really.

Give them a try and see how it goes from there.

Ostereo Limited is a music company operating since 2016. We offer recording, management and publishing services to artists all over the world. My role is Chief Operating Officer and I oversee the running of all Ostereo's business activities.

To coordinate a PR campaign to generate exposure across various media formats for Ostereo, its officers and its associated companies.

For Essential Content to generate considerable exposure for Ostereo in key trade publications and industry media.

In our capacity as a record label we have engaged multiple public relations agencies both for our company and roster of artists.

Essential Content was tasked with putting Ostereo forward for various features in trade and industry press, both print and digital. there was an expectancy on Essential Content to deliver detailed reporting of outlets to whom Ostereo had been pitched, and those that had been successful.

Sean O'Meara was our main point of contact at Essential Content, who acted as account director and outreach/creative.

Essential Content successfully secured over 70 pieces of high quality press coverage for Ostereo including with NME, Smooth Radio, Metro, Sky News and key trade publications. They were also able to secure several radio appearances for Ostereo's team in both National and Local stations.

Very effective. They were transparent and highly communicative. They also demonstrated that they could be reactive to feedback, any changes to the shape of the campaign, and highly responsive.

Essential Content removed a lot of the shiny 'lack of substance' that you can typically receive from agencies of this nature. They exceeded our expectations and did so while being mindful of our commercial aims and objectives.

No.