Daito Design

I was the VP of digital experience for a nonprofit financial institution.

We needed to rethink the way we engaged with prospects and members, specifically in terms of acquiring products through our digital channel.

We started the engagement by establishing and documenting the statement of work. After that, Daito Design went into the branch to conduct a contextual analysis. They did a great job of gathering information and identifying how the app we were using or providing to our branch associates needed to change.

We worked with a lead designer, a senior UX researcher, a project manager, and a part-time overall strategist from Daito Design.

We found Daito Design through a referral from a previous employer that had worked with them in the past. We submitted a request for proposal to three firms, and Daito Design won the requisition through the strength of their proposal.

We spent around $750,000 in total.

We worked together from April 2021–October 2021.

Our sales are up 50%. With financial services, we need to get people at the top of the funnel in order to sell products, and nothing that I did in my work was driving top-of-funnel awareness or engagement. Thanks to Daito Design, we saw a 15% increase in our application completions.

Daito Design performed well in terms of project management. They hit all the deadlines, and we managed to stay within the budget. We had regular stand-up and leadership meetings throughout the engagement.

Daito Design understood the space well, and they had really good, talented people that had a great rapport with us and were able to engage in a way that reduced rework and ambiguity sometimes associated with creative endeavors.

No, we have no complaints.

Make sure that you get the statement of work right up front and set proper expectations about what it is that you're trying to accomplish.

I’m the chief commercial officer for a software company that specializes in data visualization in oil and gas.

We were launching a new product and platform back in 2016. We wanted to redesign our website and the customer experience. We also needed help with UX design activities like redesigning the user experience of our software.

Daito Design helped us revamp our digital experience. They conducted interviews with the current user base, and did an evaluation of the application and the customer experience through the website.

There were about five people involved. One was the VP of operations. There were a couple of designers, and one user researcher. There was also a VP of user research.

I knew their experience from previous jobs I had to work on. I did a tender and got about five responses and one was from them.

The first phase was about $300,000. The other work was about $200,000.

We started working together in February 2017. The work is ongoing. It’s done in several phases. They’re involved with our customers.

The quality is extremely good. Some KPIs were traffic to the website and user experience or user adoption feedback.

We communicate through project governance and regular project status meetings. We would review the activities and the different tracks we had because we have multiple activities within the project we needed to do.

My favorite part is their scientific approach to the user research and design. Daito Design is able to measure the experience before design and measure it after to be able to quantify the change in terms of efficiency or experience. The data driven design was very important to me. It’s something I enjoyed because we could make a decision based on data and not feelings.

We encountered some delays but nothing out of the ordinary. It’s a normal issue I’d have with any company I worked with. There could be a little more communication to continue to improve it. It was a pretty successful project.

If you want very scientific, data-driven design, work with Daito Design. If you have an application that deals with the enterprise user, industry oil field worker, utilities, etc., where you need a certain expertise to design the system, I highly recommend them.

I’m the former VP of client services at a custom design and development agency.

We were looking for an agency that could support us with user research and UX design.

Daito Design worked with us across two projects that were similar in scope, both around UX design.

I worked with two main contacts for both projects.

It was through a personal referral. Austin is a relatively close-knit network, so I had some connections to them from my previous work.

The cost was in the $100,000 range.

The two projects took place between October 2018–November 2019.

One of the keys to their success was their ability to engage our clients and get them to buy into their new ideas. The insurance company was an older company that was set in their ways but still wanted to go through a digital transformation. Daito Design was able to educate, collaborate, and convince this legacy team to go through a massive change.

The team had strong project management. They always delivered on our expectations, set and kept up with an impressive schedule, and conducted a lot of user research. I was impressed by their ability to track all of those details.

I’ve been doing this work for a long time, and Daito Design was one of the best teams I’d ever worked with. The care and rigor that they put into crafting user personas really stood out to me. Not only did they make sure that the assets were based on data analytics, but they also tied the personas to specific functionalities.

No, I can’t think of anything. They have a dozen years of experience.

Daito Design is in high demand. If you want to engage them, give them as much time in advance to plan ahead. The more brain space they can dedicate to the project, the better the results will be.

I am the Founder of Clean Water Mechanism

Investment on water and environment related technologies and projects.

Referral

Good value for cost

UI/UX design and development include art works and contentes development.

Such as?

Every delivery were on time, and flexible for additional requirements.

Virtual Meeting

I was impressed with their artwork.

Probably the schalability

I am the CEO of youspi

UX & Business Consulting

Personal connection

2-5 Employees

This UX research project aims to understand the behaviors, needs, pain points, and expectations of international users interacting with a" US Customer" to inform product strategy, design improvements, and localization efforts. The project is executed in collaboration with Daito, leveraging their research capabilities and regional expertise.

Good quality of research

Everything was perfect! No issues, We had a great communication!

Virtual Meeting

Team knows each other!

no