Daake

I am the VP of marketing of a community bank.

We hired Daake to complete a brand refresh for our organization.

Daake started with questions regarding what we were looking for and ran a brand clarity workshop. Daake was responsible for updating our brand with a brand refresh. This included a new logo, adopting a new trade name, updating our colors, and creating fresh messaging and a brand voice.

We worked with Greg (Principal & Creative Director) and Lisa (Account Director).

Our sister company suggested we partner with Daake.

We spent about $31,000.

We worked together between September 2021–November 2022.

The overall engagement has had a good impact on our organization, and we’ve had lots of positive external feedback. The quality of work from Daake was exceptional.

Daake met deadlines, stayed on budget, and provided us with strong project management. We met virtually and primarily communicated via email.

The team was easy to work with, extremely responsive, and open to feedback. We were impressed with Daake’s ability to run such a large project in a virtual setting so effectively. We also appreciated their honesty and transparency throughout the engagement. They gave us honest feedback and led us in the right direction with valuable advice.

There’s nothing we can come up with.

Trust the process because Daake has a method, and it works.

I work at a franchise holding company that owns several well-known franchise brands populated throughout the US and that provide printing, signs and marketing services to various industries.

We needed help with rebranding.

Daake has rebranded two of our brands that have been in the market for more than 50 years. At the start of the project, they put together a comprehensive schedule and brand development strategy. Their team compiled strategic research and led our organization through their proprietary branding process. They conducted several interviews with key stakeholders; they also led workshop activities and completed surveys with our end-customers, franchisees and our advisory councils.

We've worked with about six teammates from Daake, including Greg Daake (Principal & Creative Director) and several account management, design, video production, project management, and business development teammates.

I didn't put an RFP out because I find the companies who receive them often don't take them seriously. Instead, we did extensive research online into branding agencies and received some recommendations and reviews from our peers. We identified 12 agencies of varying sizes, experience, and industry focus.

We've spent somewhere between $100,000–$200,00.

Our ongoing partnership began in November 2021.

We plan to measure the impact of the new branding in the long-term. However, we've just introduced our new logo to our franchisees at our annual convention, so there aren't any metrics to track just yet. Anecdotally, our franchisees were delighted with the new designs. Our old brand identity hadn't been updated in a number of years. The modern, contemporary design is fresh and has been met with great feedback. We expect the new branding to endure for a long time.

Daake has been exceptional. They've kept our project on schedule and met all agreed-upon deliverables by their deadlines. Their team has even delivered within budget.

Daake excels at brand strategy, especially when it comes to rebranding and repositioning companies in the market. Daake went above and beyond on a variety of fronts. All of the team seem like A-players and it shows.

We've been extremely pleased with Daake's service, support, and results. In this case, compared to projects with other service providers, I don't believe there is anything they could've done better.

I'd suggest that customers follow Daake's processes. They have a very unique approach to brand development. Customers may be uncertain of the outcomes of the processes, but by follow their approach customers will get to where they've intended to go.

I am the owner/founder of a real estate development firm that builds urban infill apartments

With each of our new developments we hire DAAKE to create and design the entire brand essence. This includes. name, logo, content and architectural branding enhancements.

They were introduced to us by another vendor who realized that the level of branding needs were not being met but our previous provider- we have high standards;-)

They started by being present during the building design and stay involved as the branding and building design progressed. In addition they worked closely with me to understand the vision for the project, which allows all of us to arrive at the personality of the project.

I worked directly with the owner and lead creative designer.

It's been a mind blowing experience. We get so many comments and market acceptance all because of the brand positioning.

We meet on an as needed basis and this took many forms- in person, face to face, on the fly brainstorming etc.

They will reach into your mind and pull out the brand essence that you are unable to formulate yourself. It's really a magic show.

The improvement comes from our end- work hard to be open about your feels ( gut, vision, thoughts, etc.) with DAAKE so they have a great canvas to start from.

I’m the primary owner of a video production and photography company that works for corporate and marketing clients.

We hired Daake to revamp our branding and logo design.

Daake’s branding process was very straightforward. They conducted research into the market we wanted to appeal to and evaluated our standing in it. Once we completed that process, Daake developed a new logo based on their research. Their team presented a few design variations at each step of the project, allowing us to give feedback on how well they fit our vision. After we provided feedback, Daake’s team executed it and delivered a final logo design. In addition to the logo, they also delivered new branding guidelines and identity.

I primarily worked with Greg (Principal & Creative Director), and there was a larger team working in the background.

We were both located in Omaha, and I've worked with Greg in various capacities over the last 15 years. So it made sense to hire Daake for this project.

This project with Daake was from August–December 2019.

We don’t have any quantifiable data on the partnership results, but my customers have provided positive feedback. Everyone really likes the new branding and often inquires about the company who executed the project. None of the logos I’ve launched for this company have received this much positive feedback or generated as much brand awareness as the one Daake designed.

Daake exceeded our expectations in terms of project management, although we didn’t use a project management tool because of the small size of the project. We primarily communicated through emails or phone calls.

Daake’s team is incredibly creative — they provide designs beyond what their clients have even considered. Daake’s processes are extremely thorough so that they can unearth all the client’s needs. They offer a wide breadth of services despite being a smaller team; they can cover a multitude of creative areas.

I have nothing for Daake to improve.

I’d advise customers to go into the project with clear expectations that align with the resources provided, but still be open to opportunities or ideas they haven’t anticipated. It’s also essential to trust Daake’s process.

I’m the CFO of a consumer electronics, AI-enabled cooking device. We recently launched our products in February.

As a new company with new products, we approached Daake to help us with branding and market research.

There were three major categories of services. Branding was first. They came up with the brand for our business and products: the look and feel, logo, colors, and the brand guidelines for our products. Second, they did market research to help us determine what functionalities would be important to consumers and what the direction of the brand should be. Their brand work wasn’t based off of abstract ideas, but legitimate market research. The third service area was content creation — specifically video production and photography in the early days before our product launch. They rendered our prototype, allowing users to see what it would look like in action.

We had three main contacts throughout, but there were others that worked on the project as well. The owner has his fingerprints on everything that goes on there, so we felt like we had a guide for the project. I don’t think that’s something you get everywhere.

I had some experience with them about 10 years ago at another company and put them on the list while finding a brand partner for this position. We evaluated them against three other firms based on their presentations and evaluations and chose them because they were the best fit for our personality.

We spent around $150,000.

We worked together from May 2020 until July 2021.

It’s hard to put down metrics of any kind for marketing, but the quality they delivered has given us instant credibility as a new company. They’re able to provide brands and ideas and guidance that we weren’t able to even think of as a new company. We didn’t have a marketing department at that point, and they acted in that capacity on our behalf in the early days. Their professionalism was key.

We had a dedicated project manager throughout the work, along with a weekly meeting. They did well managing deadlines.

Their personal touch stands out because it allowed them to understand our people and our product. Even in firms we’ve worked with since, I feel like they don’t have this touch.

No, I don’t think so.

Treat them as experts and use their advice and experience to guide your process.