Content Rebels

I am the Digital Content Lead for a health start up that provides content experiences, products and services to consumers.

A core proposition of our platform is expert-backed and credible health and wellbeing content and we hired Content Copywriting to create a high volume of content for launch and regular monthly content post-launch.

We chose Content Copywriting for their high standard response to brief, and proposed project plan. They are also really lovely and easy to work with.

The first step was to refine our initial strategy, do thorough topic and keyword research and plan the production of content over a 3 month period. Subject matter experts were identified and interviewed and then a detailed workflow including creation, sub-editing, approval and publication were implemented. All agreed timelines are met and content is delivered on time.

Up to four.

Early results are very promising with website visitors that read content spending more time on-site, viewing more pages and have a higher conversion rate to purchase products than those that don't.

We meet regularly for project WIPS, check-in over messages and work through the project using a project management tool. The team made themselves available and were quick to respond whenever needed.

Their content was of high quality. The team was collaborative and really great to work with.

One of the great things about CC is their flexibility and willingness to take on feedback and work within our approval guidleines which we were developing along the way.

I am the Head of Marketing for supply chain finance and technology business, Octet.

We've been working with a Content Copywriting for about 2 years now, and originally appointed them to copywrite for our new website, which evolved into a general content creation retainer. This was originally geared towards the creation of content that both populated our owned channels (blog, socials, CRM etc), but was also guided by strong SEO principles. More recently, we have started to consider how we can improve our domain authority (and therefore organic ranking for key search terms) via achieving quality backlinks.

We were originally introduced to the agency by a larger (more general) agency as part of a wider project, which went well (see above). When we made the decision to push hard into the content space we consider a couple of other agencies, but it was our prior positive experience with CC and the fact that they understood our products etc that primarily got them across the line.

3-4, ranging from copywriter through to senior management.

From a general internal feedback (incl senior management) and client/partner, we are consistently receiving overwhelmingly positive feedback in relation to the quality of our content.

Really effective communication achieved via a combination of email, phone, Loomly, video, Google docs (for content reviews) etc. Deadlines were almost met, and when they weren't a viable explanation and work around were provided.

Their tenacity and ability to dig deep in understanding often complex financial and technology concepts across a range of scenarios and industries. Also, CC have been extremely open to listening to my constructive criticism / feedback, which they saw as an opportunity to improve both their offering and our relationship.

We've identified some minor reporting and account management improvements for our upcoming retainer/project. Please refer above for how CC have positively responded to the feedback provided.